HUSEYIN A. KANIBIR. Prof. Dr. Istanbul Gedik Universitesi İktisadi İdari ve Sosyal Bilimler Fakültesi

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1 HUSEYIN A. KANIBIR Prof. Dr. Istanbul Gedik Universitesi İktisadi İdari ve Sosyal Bilimler Fakültesi Cumhuriyet mh, Ilkbahar sk, 34876, Yakacik-Kartal /Istanbul / web: Huseyin Kanibir İstanbul Gedik Üniversitesi İktisadi İdari ve Sosyal Bilimler Fakültesi nde öğretim üyesidir. Uluslararası Ticaret ve Finans bölümünde profesör olarak görev yapmaktadır. Öncesinde, İngiltere nin en prestijli okullarından Warwick Üniversitesi nde Warwick Business School da (WBS) yılları arasında çeşitli defalar misafir öğretim üyesi olarak bulundu. Part-time olarak ise Arnavutluk ta Aleksander Moisiu Üniversitesi İşletme Fakültesinde ve Makedonya Üsküp te Uluslararası Balkan Üniversitesi (IBU) bünyesinde dersler vermeye devam etmektedir. Dr. Kanıbir in genel uzmanlık alanı stratejik pazarlama ve bununla ilişkili olarak kurumsal markanın yaratılması ve yönetimi dir. Lisans ve lisansüstü düzeyde olmak üzere pazarlama stratejisi, marka yönetimi, pazarlama iletişimi ve dijital stratejiler derslerini vermektedir. Ders verme faaliyetlerinin yanısıra, Dr. Kanıbir, tüketici zihninin nasıl çalıştığına ve pazardan gelen bilgileri nasıl işlediğine dair araştırmalar yürütmektedir. Bu bağlamda, Kanıbir in araştırmalarının odak noktasını; markaya yönelik pozitif tüketici algısının nasıl inşa edilebileceği sorusu oluşturmaktadır. Dr. Kanıbir Türkiye nin önde gelen şirketlerinde yönetim kurulu üyeliği, yönetim kurulu ve pazarlama danışmanlığı görevlerini sürdürmektedir. danışmanlığı

2 EĞİTİM Uludag Üniversitesi Doktora - Pazarlama, 2000 The Role of Strategic Alliances in Building Marketing Synergy for Global Market Performance Afyon Kocatepe Üniversitesi Yüksek Lisans - Pazarlama, 1995 Çocukların Marka Tercihleri Üzerinde TV Reklamlarının Etkisi Dokuz Eylül Üniversitesi Lisans - İşletme, 1993 POST-DOKTORA The University of Warwick, İngiltere Warwick Business School, Coventry, , City University, İngiltere Cass Business School, London, AKADEMIK POZİSYON Profesör, Iktisadi,İdari ve Sosyal Bilimler Fakültesi Gedik Üniversitesi Istanbul, Profesör, Durres İşletme Fakültesi Aleksander Moisiu Üniversitesi, Arnavutluk, Doçent Dr., Bandirma İktisadi İdari Bil. Fakültesi Balikesir Üniversitesi, Misafir Öğretim Üyesi, Warwick Business School The University of Warwick, Coventry, İngiltere, Misafir Öğretim Üyesi, Cass Business School City University, London, İngiltere, PROFESSIONAL EXPERIENCE Genel Müdür BRINGO International Telecom, Istanbul Yönetim Kurulu Danışmanı BARGELLO, Yönetim Kurulu Üyesi - Danışman / Kurumsal Pazarlama BRİNGO International Telecom, Danışman / Stratejik Pazarlama ELIT Group International Gayrimenkul, Istanbul, 2014

3 Pazarlama İlkeleri (Lisans) VERİLEN DERSLER Tüketici Davranışı (Lisans) Pazarlama Araştırması (Lisans) KOBİ ler ve Dijital Pazarlama (MBA) Stratejik Pazarlama (MBA) KOBİ ler için Marka Yönetimi (MBA) Tüketici Davranışlarında Yeni Kavramlar (MBA) Uluslararası Pazarlama Stratejisi (Doktora ) Marka Stratejisi ve Rekabetçilik (Doktora) Pazarlamada Bilimsel Araştırma Yöntemleri (Doktora) ARAŞTIRMA ÖDÜLLERİ (2008) Building a Mutual Understanding towards a Multicultural Society in Europe through Marketing Strategies. TC Milli Eğitim Bakanlığı Çek Cumhuriyeti Eğitim Bakanlığı İşbirliği Programı kapsamında, Araştırmacı. $ 11,000 (Funded) (2011) The Perceived Image of Turkey by British Tourists and its Reflections on Faith Tourism in Turkey Destination. TÜBİTAK, Bilim İnsanı Destekleme kapsamında, Araştırmacı. $ 24,000 (Funded)

4 1) Kanibir, H. and Nart, S. (in review process), "Image Management: The Root of Effectiveness in Destination Marketing", Journal of Travel and Tourism Marketing. YAYINLAR 2) Kanıbir, H. and Karabiyikoglu, M. (in review process), The Effect of Window Display Design in Visiting Reactions of Consumers, Journal of Consumer Behavior. 3) Kanibir, H. and Nart, S., (2012), The Effects of Internal Relationship Marketing on Superior Customer Relations as Competitive Performance: Evidence from Healthcare Industry, Social and Behavioral Sciences, v: 58, pp ) Kanibir, H., Nart, S. and Saydan, R. (2011), Recovery from Crisis for Turkish Firms: Synergistic Action between Foreign Policy and Marketing Process, Social and Behavioral Sciences, v: 24, pp ) Kanibir, H. and Nart, S., (2009), Drivers of Choice Behavior: The Interaction between Corporate Reputation, Image, Trust, and Perceived Risk, Journal of Global Strategic Management, v:3, iss: 1, pp ) Nart, S. and Kanıbir, H. (2009), Toward an Understanding of e-marketing in Turkish and Greek SMEs Against Global Competition: The Relationship Between Marketing Philosophy and Entrepreneurship Vision, Journal of Global Strategic Management, v: 2, iss: 2, pp ) Saydan, R., Kanıbir, H. (2008), The Effect of Differentiation Strategies in Fuel Market on Consumer Behaviors, Journal of Economics, Business and Finance, v: 23, iss: 265, pp (SSCI)

5 8) Kanibir, H. and Nart, S., (2008), Industrial Customer Loyalty: The Relationship Between Perceived Value of Customers and Firms Value Orientation (A Case Study in GSM Industry), The Journal of Marmara University, Vol.10, No ) Eroglu H., Kanıbir H. and Eker, N. (2008), A Study on Determining the Factors Affecting Distribution Channel Selection Decisions of Industrial Companies, Journal of Suleyman Demirel University, vol: 13, no:1 10) Kanibir, H. and Saydan, R., (2007), The Perceptions of University Students on Green Consumption and the Reflections on Their Market Experiences, The Journal of Hacettepe University, vol: 25, no:2. 11) Saydan, R., Kanibir, H. (2007), The Importance of the Differences in Various Societal Cultures for Global Marketing Success : The Examples From Local Cultures And International Corporatıons, e-sos-der (electronic journal), vol: 22 12) Kanibir, H., Saydan, R. and Nart, S. (2006), Care Labels as a Functional Instrument in Marketing and Perceptions by Female Consumers, Atatürk University Journal of Economics and Administrative Science, Vol.20, No.2. 13) Kanibir, H., Saydan, R. (2006), Seeking of Well-informed Consumers in the Era of Information: A Research on the Law of Consumer Protection and Information Level of Housewives, Journal of Suleyman Demirel University, vol: 11, no:2 ULUSLARARASI KONFERANSLAR & SUNUMLAR 1) Kanıbir, H., Saydan, R and Nart, S. Determining the Antecedents of Marketing Competencies of SMEs for International Market Performance", 10th International Strategic Management Conference, Rome, ) Kanıbir, H. and Nart, S., The Effects of Internal Relationship Marketing on Superior Customer Relations as Competitive Performance: Evidence from Healthcare Industry, The Proceedings of 8th International Strategic Management Conference, Barcelona, ) Kanıbir, H., Nart, S. and Saydan, R., Recovery From Crisis For Turkish Firms: Synergistic Action Between Foreign Policy And Marketing Process", The Proceedings of 7th International Strategic Management Conference, Paris, ) Kaya, H., Kanıbir, H. (2008), Information Search for FDI: The Effect of Firm Age, Size, and the Sector, 4 th International Strategic Management Conference, Bosnia-Herzegovina.

6 5) Kanibir,H., Saydan,R.(2006), The Terror Risk Perceived by Foreign Tourists in Choosing Destination: The Case of the Eastern Region of Turkey, International Tourism Conference: New Perspectives and Values in World Tourism, Alanya/Turkey. 6) Saydan, R., Kanibir, H. (2006), The Potential Role of Golf Tourism in Competitive Development of Turkey Destination, International Tourism Conference: New Perspectives and Values in World Tourism, Alanya/ Turkey. 7) Kanibir, H., Saydan, R. and Nart, S.,(2005), The Image of Turkey Destination from Strategic Marketing Perspective, International Tourism Conference, Perspectives in Tourism Marketing, Mugla University, Turkey 8) Kanibir, H., Aydin, G., (2005), Health Tourism as a Diversification Strategy for Turkey Destination: a view of sustainability in competitiveness, International Tourism Conference, Perspectives in Tourism Marketing, Mugla University, Turkey. 9) Kanibir, H., Saydan, R. and Nart, S., (2005), The Role of the CRM Approach in the Restructuring of Competitive Power: The Case of Turkcell, International Strategic Management Conference, Canakkale / Turkey. 10) Kanibir, H. and Nart, S.,(2004), The Competitiveness Of The Turkish Textile Industry and a Suggestion for Global Branding Strategy, The Competition Power Of The EU Enlargement, Canakkale / Turkey.

7 HUSEYIN A. KANIBIR Professor of Marketing Istanbul Gedik University Gedik Business School Cumhuriyet mh, Ilkbahar sk, 34876, Yakacik-Kartal /Istanbul / web: Huseyin Kanibir is full professor at Istanbul Gedik University Business School in the department of International Trade. Prior to Gedik University, he was the member of Warwick Business School (WBS) at the University of Warwick in the UK as visiting fellow. His general expertise is in marketing strategy and attitude formation. He teaches / has taught graduate-level courses in Strategic Marketing, Branding, Consumer Behavior, Integrated Marketing Communication (IMC), as well as undergraduate marketing courses in the Principles of Marketing, Customer Relationship Management (CRM), and Marketing Research. In addition to teaching, he conducts research investigating the background of consumer information processing. Dr. Kanibir s research focuses on building brilliant consumer evaluations towards the organization as a whole. His current research interests include strategic marketing, branding, consumer attitudes, perceptions, and the relationship between consumer behaviors and attitudes. Topic areas also include value creation for consumers through marketing communications and strategic marketing perspective.

8 EDUCATION Uludag University, Turkey Ph.D., Marketing, 2000 The Role of Strategic Alliances in Building Marketing Synergy for Global Market Performance University of Afyon Kocatepe, Turkey M.Sc., Marketing, 1995 The Effect of TV Advertisements on Childrens Brand Preferences University of 9 Eylul, Turkey B.A., Business Administration, 1993 POSTDOCTORAL RESEARCH The University of Warwick, UK Warwick Business School, Coventry, , City University, UK Cass Business School, London, ACADEMIC POSITIONS Professor, Istanbul Gedik Business School University of Gedik, Istanbul, TR, Professor, Durres Business School University of Aleksander Moisiu, AL, Associate Professor, Bandirma Business School Balikesir University, TR, Visiting Professor, Warwick Business School The University of Warwick, Coventry, UK, 2011 Visiting Researcher, Cass Business School City University, London, UK,

9 PROFESSIONAL EXPERIENCE General Manager BRINGO International Telecommunication Company, Istanbul / Turkey, Board Advisor BARGELLO Inc., Marketing Consultant As the member of BRINGO Executive Board Marketing Consultant ELIT Group International Real Estate, Istanbul / Turkey As the member of ELIT Group Executive Board 2014 Principles of Marketing (Undergrad) TEACHING EXPERIENCE Consumer Behavior (Undergrad) Marketing Research (Undergrad.) Digital Marketing for SMEs (MBA) Strategic Marketing, (MBA) Branding Principles for SMEs (MBA) Advanced Topics in Consumer Behavior (MBA) Strategy in International Marketing (PhD) Branding Strategy and Competitiveness (PhD) Empirical Methods in Marketing (PhD)

10 RESEARCH AND GRANTS (2008) Building a Mutual Understanding towards a Multicultural Society in Europe through Marketing Strategies. The cooperation program between the ministery of Turkish National Education Foreign Affairs Directorate-Generale and Czech Republic Government. Principal Investigator. $ 11,000 (Funded) (2011) The Perceived Image of Turkey by British Tourists and its Reflections on Faith Tourism in Turkey Destination. The Scientific and Technological Research Council of Turkey. Principal Investigator. $ 24,000 (Funded) 1) Kanibir, H. and Nart, S. (in review process), "Image Management: The Root of Effectiveness in Destination Marketing", Journal of Travel and Tourism Marketing. PUBLICATIONS 2) Kanıbir, H. and Karabiyikoglu, M. (in review process), The Effect of Window Display Design in Visiting Reactions of Consumers, Journal of Consumer Behavior. 3) Kanibir, H. and Nart, S., (2012), The Effects of Internal Relationship Marketing on Superior Customer Relations as Competitive Performance: Evidence from Healthcare Industry, Social and Behavioral Sciences, v: 58, pp ) Kanibir, H., Nart, S. and Saydan, R. (2011), Recovery from Crisis for Turkish Firms: Synergistic Action between Foreign Policy and Marketing Process, Social and Behavioral Sciences, v: 24, pp ) Kanibir, H. and Nart, S., (2009), Drivers of Choice Behavior: The Interaction between Corporate Reputation, Image, Trust, and Perceived Risk, Journal of Global Strategic Management, v:3, iss: 1, pp ) Nart, S. and Kanıbir, H. (2009), Toward an Understanding of e-marketing in Turkish and Greek SMEs Against Global Competition: The Relationship Between Marketing Philosophy and Entrepreneurship Vision, Journal of Global Strategic Management, v: 2, iss: 2, pp ) Saydan, R., Kanıbir, H. (2008), The Effect of Differentiation Strategies in Fuel Market on Consumer Behaviors, Journal of Economics, Business and Finance, v: 23, iss: 265, pp (SSCI)

11 8) Kanibir, H. and Nart, S., (2008), Industrial Customer Loyalty: The Relationship Between Perceived Value of Customers and Firms Value Orientation (A Case Study in GSM Industry), The Journal of Marmara University, Vol.10, No ) Eroglu H., Kanıbir H. and Eker, N. (2008), A Study on Determining the Factors Affecting Distribution Channel Selection Decisions of Industrial Companies, Journal of Suleyman Demirel University, vol: 13, no:1 10) Kanibir, H. and Saydan, R., (2007), The Perceptions of University Students on Green Consumption and the Reflections on Their Market Experiences, The Journal of Hacettepe University, vol: 25, no:2. 11) Saydan, R., Kanibir, H. (2007), The Importance of the Differences in Various Societal Cultures for Global Marketing Success : The Examples From Local Cultures And International Corporatıons, e-sos-der (electronic journal), vol: 22 12) Kanibir, H., Saydan, R. and Nart, S. (2006), Care Labels as a Functional Instrument in Marketing and Perceptions by Female Consumers, Atatürk University Journal of Economics and Administrative Science, Vol.20, No.2. 13) Kanibir, H., Saydan, R. (2006), Seeking of Well-informed Consumers in the Era of Information: A Research on the Law of Consumer Protection and Information Level of Housewives, Journal of Suleyman Demirel University, vol: 11, no:2 REFEREED CONFERENCE PROCEEDINGS & PRESENTATIONS 1) Kanıbir, H., Saydan, R and Nart, S. Determining the Antecedents of Marketing Competencies of SMEs for International Market Performance", 10th International Strategic Management Conference, Rome, ) Kanıbir, H. and Nart, S., The Effects of Internal Relationship Marketing on Superior Customer Relations as Competitive Performance: Evidence from Healthcare Industry, The Proceedings of 8th International Strategic Management Conference, Barcelona, ) Kanıbir, H., Nart, S. and Saydan, R., Recovery From Crisis For Turkish Firms: Synergistic Action Between Foreign Policy And Marketing Process", The Proceedings of 7th International Strategic Management Conference, Paris, ) Kaya, H., Kanıbir, H. (2008), Information Search for FDI: The Effect of Firm Age, Size, and the Sector, 4 th International Strategic Management Conference, Bosnia-Herzegovina.

12 5) Kanibir,H., Saydan,R.(2006), The Terror Risk Perceived by Foreign Tourists in Choosing Destination: The Case of the Eastern Region of Turkey, International Tourism Conference: New Perspectives and Values in World Tourism, Alanya/Turkey. 6) Saydan, R., Kanibir, H. (2006), The Potential Role of Golf Tourism in Competitive Development of Turkey Destination, International Tourism Conference: New Perspectives and Values in World Tourism, Alanya/ Turkey. 7) Kanibir, H., Saydan, R. and Nart, S.,(2005), The Image of Turkey Destination from Strategic Marketing Perspective, International Tourism Conference, Perspectives in Tourism Marketing, Mugla University, Turkey 8) Kanibir, H., Aydin, G., (2005), Health Tourism as a Diversification Strategy for Turkey Destination: a view of sustainability in competitiveness, International Tourism Conference, Perspectives in Tourism Marketing, Mugla University, Turkey. 9) Kanibir, H., Saydan, R. and Nart, S., (2005), The Role of the CRM Approach in the Restructuring of Competitive Power: The Case of Turkcell, International Strategic Management Conference, Canakkale / Turkey. 10) Kanibir, H. and Nart, S.,(2004), The Competitiveness Of The Turkish Textile Industry and a Suggestion for Global Branding Strategy, The Competition Power Of The EU Enlargement, Canakkale / Turkey.