PERFUME WINDOW SHOPPING. The art of Jewelry Grand Bazaar. Our editors Tried & Tested THE AMAZING WORLD OF TURKEY

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1 issue 10. A Complimentary copy from IKMIB. ISSN Beautyland Turkey /MAGAZINE OF TURKISH COSMETICS EXPORTERS TURKEY The art of Jewelry Grand Bazaar Our editors Tried & Tested WINDOW SHOPPING THE AMAZING WORLD OF PERFUME 261 GORGEOUS BEAUTY BUYS

2 TURKEY PUBLISHER IKMIB (Istanbul Chemicals and Chemical Products Exporters Association) REPRESENTATIVE OF THE PUBLISHER Mehmet Zeren, on behalf of IKMIB HEADQUARTERS / MANAGEMENT DIŞ TİCARET KOMPLEKSİ - A BLOK Çobançeşme Mevkii, Sanayi Cad Yenibosna - Bahçelievler/ İstanbul Turkey Tel: Fax: immib@immib.org.tr BOARD OF PUBLISHING Murat Akyüz, Mehmet Akat, Coşkun Kırlıoğlu, Nevzat Çalışkan, İrem Uzunöz Mukimoğlu, Uygar Tatar, Nergis Büyükkınacı, Kutad Alptürkan, Esra Arda, Selin Özdemir, Ceyda Üstün, Canan Ersoy PRODUCTION&PUBLISHING Maya Plus Maya İletişim ve Tasarım Hizmetleri Ltd. Şti Halaskargazi Cad. Sait Kuran İş Merkezi No: 145, Kat: 4 Şişli-İstanbul Tel: (pbx) Fax: Publishing Coordinator Nevzat Çalışkan (Responsible) nevzat@mayailetisim.com General Coordinator Nejla Burnazoğlu Turner nejla@mayailetisim.com Creative Director Halil Özbayrak halil@mayadergi.net Art Director Bahar Alpogan baharalpogan@mayailetisim.com Production Editor Zeynep Merve Kaya merve@mayailetisim.com Senior Cosmetics Editor Aydan Sümercan Photographers Metin Bakırkaya, Tuna Yılmaz Styling Ece Çağlar Cosmetics Editor Nil Otova Features Editor Tuğçe Kayar Junior Editor Melis Tüzmen Translation Maya Communication Translation Arda Savcı ADVERTISING Advertising Contact Kıymet Dolanbay kiymetdolanbay@mediasalesnetwork.net MSN Medya Pazarlama A.Ş. Halaskargazi Cad. Sait Kuran İş Merkezi No: 145, Kat: 4 Şişli-İstanbul Tel: (pbx) Fax: Advertising Group President Handan Demirci handandemirci@mediasalesnetwork.net Advertising Operations Manager Mesut Öztürk mesutozturk@mediasalesnetwork.net PRINTING Görsel Dizayn Ofset Matbaacılık Tic. Ltd. Şti. Tel: info@gdofset.com PRE-PRESS Punto Baskı Çözümleri Tel: PUBLISHING DATE AND PLACE Istanbul, April 2011 TYPE OF PUBLICATION International Periodical BeautyLand is published 4 times a year by Maya Communication and Design Services. In whole or in part of any material in this publication without prior written permission from Maya Communication and Design Services is expressly prohibited. The written materials are the sole responsibility of each of the writers, and the advertisements published in the magazine are the sole responsibility of each advertiser. A complimentary copy from IKMIB. ISSN Edito As the BeautyLand family, we re thrilled to publish our 10th issue. We re determinedly continuing our mission to keep a pulse on the Turkish cosmetics sector for almost 3 years now. The feedback we ve been getting clearly demonstrates our success. Just like last year, we ll be present at the BeautyWorld Middle East fair in 2011 too. The fair which will take place on May in Dubai will bring us together with foreign buyers and consumers. The focal point of our 10th issue is perfume; enchanting perfumes which have seduced mankind for thousands of years. The Scope section presents the story of perfumes and scents, from the Roman times to the Ottomans, and contemporary perceptions. We ve spread our love of perfumes all over the magazine. If you d like to meet Turkish perfumes, our special photo shoots highlighting women s and men s perfumes would be a great introduction. We also have a special guest, this time not from the cosmetics sector; IDMMIB (Istanbul Mineral and Metals Exporters Association). The exquisite Turkish jewelry accompanying Turkish make-up products in our Trendsetter photo shoots are simply dazzling. Our love of jewelry is surely not limited to this. The power of precious stones took over our CultureWatch pages, showcasing the jewelry of the Grand Bazaar, the heartland of Turkish jewelry making since the Ottoman times. The Profile section features Sebat Kimya with its cleansing foam - a first of its kind in Turkey; Monna with its colored make-up products; Fulya Kozmetik with its wet wipes and Adnan Akat with hair care products. Lastly, you ll be noticing a new section towards the end of the magazine. With the new Window Shopping section we re aiming to feature more products and companies than ever. Hope to be together in many more issues of BeautyLand With kind regards, Murat Akyüz IKMIB Executive Board Chairman BeautyLand 3

3 Table of Content BEAUTY SPY: Summer colors, coconut products, cosmetic drawers, men & women perfumes, what to pack for a vacation to Sabrinas House and blue voyage on Ölüdeniz SCOPE: Per fumum: The amazing world of perfume. 26 DESIGN WORLD: Turkish life in commercial chromo cards. 30 TRENDSETTER: Make-up products meet Turkish jewelry. 36 CULTURE WATCH: The art of jewelry at Kapalıçarşı. 40 PROFILE: Spokesmen of 4 major brands of Turkish cosmetics: Monna, Sebat Kimya, Fulya and Adnan Akat. 48 WINDOW SHOPPING: A wide selection of Turkish cosmetics products INSPIRE ME: Latest developments and newest products of Turkish cosmetics market. 53 CONTACT FILE: A to Z contact list of Turkish cosmetics companies, spas and hamams of Turkey Cover Photo: Sharon Mor Yosef Hair and make-up: Mark Van Westerop & Pascale Tesser 4 BeautyLand

4 Beauty Spy Colorful packages call us to have more fun in life. Can you find the brightest one? PHOTOS: METİN BAKIRKAYA & TUNA YILMAZ WORDS&PRODUCTION: ZEYNEP MERVE KAYA MORFOSE Aqua wax. This product gives shiny look to the hair only with a small amount of wax. Adnan Akat MORFOSE Hair sprays. With multivitamin complex. Adnan Akat ELA Intimate. Genital wet wipes provide sensitive care. Ela FLORMAR Lash Lift mascara. Lash Lift volumes up the lashes up to 5 times. Kosan PRONWER Hand cream. It nourishes and moisturizes dry hands with its special concentrated formula. Naturel PASTEL Dramatic Look mascara. Lashes will gain volume with every swipe. Pinkar ESSE Aloe vera gel. It dries up and moisturizes the skin after sun. Aron GOURMAND Raspberry Cake liquid soap. More hygienic than a soap bar. Pereja KREASYON 2010 Edt for women. This perfume with floral-fruity fragrance offers a sexy smell. Fon GOLDEN ROSE Nail lacquer. Luminous green makes hands more colourful. Erkul IXORA Shower gel. Ixora shower gel lets the user discover the shining of the body. Espaş ELA Make-up remover wet wipes. Provide an effective and delicate clarification of the skin and they are useful for travel. Ela EST Crazy Cupid soap. Pink colored soap with a natural herbs makes hands softer. Eyüp Sabri Tuncer GABRINI Ultra Shine Diamond lipgloss. Pink lipgloss creates irresistibly attractive lips and charming looks. Kadıoğlu 6 BeautyLand

5 Beauty Spy GOLDEN ROSE Sweet Color nail polishes. Erkul PRONWER Antifungal foot cream with menthol. Nourishes and moisturizes dry, rough feet immediately. Naturel JANE ASHLEY 50+ SPF Sunscreen cream. This cream provides a long lasting UVA/UVB protection. Shadia BLUENESS Shampoo for men. Anti-dandruff, relaxing hair care shampoo. Adnan Akat GOOD & HEALTH Ozone Therapy anti-aging cream. Protects your skin with olive oil and ozone (O3). Mert- Koz LADY S SECRET Serenity Edt. 100ml. Sora FIRST TIME Palette eyeshadow. Er-Man NESSE Ocean Effect deodorant body spray. Gata LANA Ocean body wash. Gets skin sparkling clean and leaves a hint of fragrance. Global Horizon Blue voyage on Ölüdeniz Ölüdeniz is a calm lagoon in Fethiye district of Muğla, one of the greatest cities of Turkey bordering The Aegean Sea. Hiding itself from open seas, this turqoise beach is considered one of the world s bests. It is possible to find lots of nice hotels near the beach, explore the shores on cruise boats, have an unforgettable holiday and feel the magic of Aegean Sea. As a satisfying place for paragliding lovers, Ölüdeniz makes you feel alive. ENRICO Joann Deodorant spray for men. Alamo Q SPA Thermal spring water. Renews the skin, supports its natural pattern and delays aging effects with its rich mineral composition of thermal water. Kozmi REANIMA VIII Hand&body lotion. Softens the skin and makes it remain moist all day by the cocoa oil and extra glycerine it includes. Sudesan 8 BeautyLand

6 Beauty Spy You go coco Cosmetics bring out the best in tropical coconuts. 1. MELISSA Liquid hand cleaner. Helps prevent the spread of germs with the coconut milk content formula. Melissa 2. SALOON Liquid soap. Gives freshness to hands with coco butter. Tibet 3. RAEN Coconut Soap. Herbal soap with coconut extracts. Raen 4. MAXXEL Intensive face, hand and body cream. Coconut and milk extracts nourish the skin. Kozmoplus 5. GIAN LORD Multivitamin shampoo with coconut. Provides healthier and shinier look. SCK Zeta 6. COSMETIQS Hand soap. Effective and gentle coconut soap. Euromis 7. DEX Hand soap. Hand soap with coconut and milk. Tat 10 BeautyLand

7 Beauty Spy KATRE Natural soap. Katre ANGIE HOT Lolis perfume & deodorant coffret. Rebul FARMASI Beauty splash. With Vitamin E. Farmasi 4WET Body lotion. With rose essence. Turkuaz DELYS Lipstick. Er-man Sabrinas FLORMAR Lip balm. With rose flavour. Kosan House Located on a peninsula connecting Marmaris to Datça, this beautiful hotel in Bozburun (Turkey) is decorated with all the colours that are found in nature. You can watch Bozburun s calm sea while sitting on special chairs made by olive trees and escape from the buzz of big city. You will be surprised how everything is natural in this hotel. It is impossible to find a single piece of plastic in use. Sabrinas House is one of the places in The Guardian s 20 Best Summer Gateaways list and British Tatler Magazine s 101 Most Romantic Hotels. LANA Antibacterial pocket sprays. Easy to carry. Global Horizon OLIVE LINE Shampoo. For dry and brittle hair. Pereja FLORMAR Quartet Eye Shadow. Kosan WHITE NIGHT Edt for women. 100ml. Fon ORLENA Professional nail enamel. Orkide KATRE Bath salt. Remedy for exhausted feet and body. Katre REANIMA VI Bath foam. Fills the bath tub with bubbles and soothes the skin. Sudesan 12 BeautyLand

8 Beauty Spy Drawer Secrets We take a peep at every men and women s secret holder, drawers full of cosmetic and personal care products. What does your drawer hide? FARMASI Face scrub. Tanalize 2. FONEX Wet styling wax. İtimat www. foneks.com.tr 3. ROSENSE Moisturizing hand cream. Rosense 4. UNI Vazelin Extra Vaseline. Ataman 5. EYÜP SABRİ TUNCER Rose water. Eyüp Sabri Tuncer 6. SAIM Hair rollers. Atak 7. IMAJ Shampoo with herbal complex. Ukip 8. ROSENSE Nourishing hand&body cream. Rosense 9. AKAT Millenium Series hair spray. Akatlar IMAJ Ultra Fix&Shine Hair Spray. Ukip REANIMA Foot cream with deodorant. Sudesan COLOR TREND Red Sonja temporary hair dye. Treda COLORS Pink gift set. Rebul MORFOSE Two phase conditioner. Adnan Akat OLIVE LINE Anti-aging shower gel. Pereja FARMASI Berries and vanilla body splash. Tanalize AKITA Face concentrate. Akita ARKO NEM Face, hand and body cream. Evyap FIRST THINGS FIRST Mech spray. Matsan LUX Cotton pads. %100 pure cotton. Era LENA Professional hair spray. Atak 14 BeautyLand

9 Scope PER FUMUM THE AMAZING WORLD OF PERFUME Perfume... The most charming thing that takes over human senses. Words: Aydan Sümercan 16 BeautyLand

10 In Ancient Egypt, mummies of the rich were scented to enable a pleasant afterlife. Once upon a time when the humans were hunting, orientating, protecting themselves from threats and choosing spouses, they were highly aware of their own odour and their surroundings. Then one day they stood up on two feet in order to establish civilization and began to look at everything from high above. That s when their noses began to be kept apart from scented roots, herbs and myriads of fl owers, as well as intrinsic odours that played a vital role in their lives. However the smell centers of the human brain maintained their composure throughout the human history and continue to affect human life as the strongest of all sensory organs. The birth of perfume The most common way of usage of scents in the early ages was as incenses. In the early ages humans burned incenses to honor gods, they scented the dead while sending them to the afterlife and they created an air of mysticism during rituals held in the temples. We can say that the fi rst users of perfume were the magicians, sorcerers and men of religion who attributed various powers to the scents they used. In Ancient Egypt, mummies of the rich were scented to enable a pleasant ant afterlife. There are various murals in Egyptian tombs depicting the production of perfumes. It is also said that queen Cleopatra was an expert on perfumes. It is known that scented oils were a part of daily life in India both for beauty and to freshen up the atmosphere. In fact, the eastern world was specialized in herbal oils and scenting up. The earliest known production of perfumes is in the east. Ancient Egypt, India and later on China produced perfumes. Traces of perfumes belonging to ancient civilizations are found in many excavations around Anatolia. Romans brought the BeautyLand 17

11 Scope The most preferred scents of the Ottoman people were lavender, musk, rose oil, amber and violet. essential oils they used, from Arabic countries and India. Perfumes became so popular in Rome that they added scents to every aspect of their daily lives, through incenses, fl owers, scented oils. They scented their bodies, their clothes and even their statues. They named their scents by incenses and they referred to all kinds of perfumes as per fumum. There are traces of use of herbal oils in the Turkish tribes and the Mayan civilization as well. In fact, there are habitual uses of scents in contemporary Turkish society, stemming from the old Ottoman times. Perfumes from the Ottomans till today During the Ottoman times, there were scented formulas and essential herbal oils even before the emergence of perfumes. The most desirable of them all was the buhur suyu (fragrant water obtained by distillation) which was known as the national scent of the Ottomans. The serving of buhur suyu in European palaces goes way back to 600 years ago. Materials used as incenses like buhur suyu, sandal and agailoch were produced first by boiling in rose water and adding musk and fl ower waters. They were all presented in pretty bottles. To summarize, the perfumes used in the Ottoman times were the scented waters, scented oils and scented pastes. These were non-alcoholic formulas. Alcohol began to be added into these formulas towards the end of the 19th century. Following the introduction of alcohol, the new scents obtained by adding alcohol and water to essential oils, in other words, perfumes, European style colognes and lotions began to be produced. Since then, with the advance of technology, the production of Turkish perfumes continues in modern facilities. The essential oils sold in small bottles as essences continue to exist in street peddlers and have enjoyed popularity up until today. The most preferred scents of the Ottoman people were lavender, musk, rose oil, amber and violet. Traditional habits regarding perfumes continue to exist today. For example, rose water widely used by the Ottomans for various purposes continue to be used in religious ceremonies, skin care and Turkish cuisine. Lavender placed in little pouches or fl acons are widely used in wardrobes, drawers and in beds in order to scent up beds, laundry and rooms. An essential part of guest reception, the cologne, is present in all Turkish homes. They are also brought to hospital visits for hygiene and relaxation. Then how does the sense of smell actually work? How are scents perceived? Smelling is the most advanced sense of the humans. Our smelling system is thousands time more powerful and way more complex than our senses of hearing, feeling and vision. As people get old, their senses of smell do not deteriorate as much as our other senses. Two people at the age of 20 and 80 smell freshly cut grass at exactly the same degree. This is because humans have around 100 million olfactory cells renewed once every three months. Smells do not travel like light or sound. Scent molecules travel freely in the air and they come and stick up to the olfactory tissues (nose). The nervous system in charge of smell immediately reacts and transfers the message to the olfactory 18 BeautyLand

12 center of the brain. That s where the scent is analyzed to determine whether it s dangerous or not. It would prove useful to take a look at the history of humankind: for the first humans, the olfactory center served mainly to detect fire or a hostile encounter. How do we smell? At fi rst scents were produced by sticking to a single source, like rose, hyacinth, jasmine or lavender Later on they began to be composed by combining various sources at certain amounts. Sources like pistachio, bitter almond, coffee, aniseed, and clove was used with their pieces; es; centaury with its roots, cinnamon with the crust of its tree, or sandal wood with its whole body or the resin of its body, and oak with its moss. Not to forget plant leaves like mint and basil, fl owers like rose, lotus and jasmine, and fruits like strawberries and oranges. With the addition of animal products like musk and amber, as well as lab produced laboratory flowers into the above mentioned herbal materials, we find ourselves s amidst an infi nite world of scent combinations. Whatever the method, the high prices of perfumes are understandable if we still have to collect a million jasmines in order to produce a kilo of jasmine extract. How are perfumes created? Perfume is like opera, bringing together all art forms. It resembles a piece of composition. It has an overture (high notes), a main theme (heart notes that emerge with skin contact) and a fi nale (deep notes that settle the perfume on the skin). The source of the scent is mostly natural. Notes are taken from fl owers, fruits, roots, seeds, leaves, spices, tree bodies and resins. Strong animal products like musk and amber are also used as deeper notes. There are also notes called aldehydes, also referred to as laboratory flowers which are confi gured with molecules. Perfumes are not all about compositions of course. The production process begins with a scenario. Its target group is determined. Let s consider a women s perfume While the composition is brought together, the portrait of the female The perfumes used in the Ottoman times were the scented waters, scented oils and scented pastes. Notes that are used in a perfume are taken from flowers, fruits, roots, seeds, leaves, spices, tree bodies and resins. BeautyLand 19

13 Scope At first, scents were produced by sticking to a single source, like rose, hyacinth, jasmine or lavender Later on they began to be composed by combining various sources at certain amounts. 20 BeautyLand

14 protagonist is also imagined. Then a world is created for her, which resembles an opera stage, completely decorated. And a name, summarizing the whole story must be given Some tell us about the legendary heroes, creatures, female characters; some tell us about the world, the environment ent the scent belongs to; and some give hints about the contents nts of the scent. When was the perfume dressed? The fi rst thing that captures the eye of the perfume is its box. The appearance of the box gives signs of its appeal; classic, romantic, modern, cubic. The name of the perfume also gives many messages regarding its content and its target consumer identity. The perfume, on the other hand, has a visual appeal with its color and light Producers sometimes leave the perfume with its natural color, sometimes color it with the fl acon or add color to the liquid itself. This brings a totally different look to the perfume. The shiny color of the perfume also manipulates the consumer choices! So when did the age old perfumes begin to get dressed? d? Probably when its effect on human soul was discovered; d; when it became synonymous with beauty; when it accompanied nobility, heroes and royal favorites; when the Romans named it per fumum ; and especially when it turned into a gift. Since the ancient times, glass fl acons have remained the most beautiful and awe inspiring objects. Of course, this adventure has not ended Both the scents and the fl acons continue their successful ventures. This is because perfume is strong and rich enough to withstand all kinds of economic or political crises. Romans named it per fumum. BeautyLand 21

15 Beauty Spy ALWAYS LOLITA Lovely Sun Edt. 50ml. Atak Farma REINA Edt. 70ml. Tanalize SIORE Sexy Edt. 65ml. Yıldız BEK Edt. 50ml. Sora SOCIETE Yellow Edt. 100ml. Yıldız Powerful scents If you think women can t affect man only with their scents, you better think again. 22 BeautyLand

16 COLORS Lilac Edt. 30ml. Rebul GRAFFITI Edt. 100ml. Atak Farma MAJORICA. Deo spray for women. Matsan SCENTIMENTS Happy Birthday Edp. Unisex, 100ml. Atak Farma ETRUSCHI In Purple For You Edt. 100ml. Atak Farma NEW JERSEY Day Edt. 90ml. Kırmızıgül CRYSTAL Edt. 100ml. Atak Farma AMAZING Edt. 100ml. Tanalize VIGESSIMO Edt. 90ml. Dalize BeautyLand 23

17 Beauty Spy Dark Knight Don t get distracted by the color. These perfumes can be used both day and night. HERACLES 100 ml. Edt for men. Matsan SNOB BLACK 100 ml. Edt for men. Pinkar COLORS Deep 100 ml. Edt for men. Rebul DUNLOP Black 125 ml. Edt for men. Pinkim REBUL PRESTIGE 100 ml. Edt for men. Rebul CANPOLAT 100 ml. Edt for men. Kırmızıgül 24 BeautyLand

18 Beauty Spy COLORS Chrome 100 ml. Edt for men. Rebul COLORS Dark 100 ml. Edt for men. Rebul DELINE DESAVIE Paris 100 ml. Edt for men. Ahenk Kozmetik SYMPHONY 100ml. Edp for men. Atak Farma DUNLOP Chic Sport 100 ml. Edt for men. Pinkim SIORE PARIS Essential 80 ml. Edt for men. Yıldız BEK 100ml. Edt for men. Sora BeautyLand 25

19 Design World TURKISH LIFE IN CHROMOS The commercial cards produced using the chromolithography technique which livened up the advertising industry in the 19th and 20th centuries reflected a major theme, the life of the Turks during the Ottoman times. Words: Zeynep Merve Kaya 26 BeautyLand

20 The interest towards the Turks and Ottomans that emerged during the late 18th century was served in the western world in various ways. It s not a secret that most of the rich westerners who were curious about the Anatolian culture and eager to imitate it, organized oriental nights, adapted the hamam culture later transforming it into the spa and had their photographs taken wearing clothes made from Turkish fabrics. At the time there were various products marketed, books published and articles written in order to promote the Ottoman and Turkish lifestyle in Europe, however the most interesting of them all were the commercial cards called chromos. The chromo commercial cards that left their place to the modern business cards emerged at the end of the 18th century in England, one of the strongholds of commerce, and spread all around the world. Companies that reached a certain dead end in advertisement and marketing, found the solution in producing commercial cards which would draw their customers attention, leading them to collecting and actually revisiting the shops in order to complete a series. Shop owner who did everything they could to increase consumption, wanted more than signboards and newspapers, and were actually unaware that they were sowing the seeds of modern graphic arts and advertising. These cards which were as big as postcards, presented in their own small worlds, everything you could imagine happening in the world. From the Japanese economy to world wars or African school children, many different cultures and themes found their way to these special cards. However, the most interesting theme of the era were the Turks who had the gaze of the whole world fi xed on them due to their more oriental lifestyle in comparison to the west. In these oldest of all colored advertisements, were prints which laid the foundations of the perceptions of Turks and Turkey among the rich and the elite of Europe. Today, there are many art and history buffs that still collect these cards and gather in various associations in order to display their collections. One of these people is Frédéeric Izydorczyk, a teacher at Istanbul s Saint-Michel French High School who has a collection of French commercial cards that depict the Turkish way of life. BeautyLand 27

21 Design World Colored cards were distributed with chocolates and confectionary in order to encourage children and women to collect and eventually consume more. The protagonists of chocolate packs Arabic boys selling sherbets, Hippodrome, shores of Çanakkale, maps showing the Paris-Istanbul route surrounded by pictures of European aristocrats and Turks wearing the fez, palaces, scenes from the Harem, Grand Bazaar, belly dancers, mosques, nargilehs, and even old Ottoman luna parks appeared on collection cards. The front sides of the cards which were initially distributed only with chocolates and confectionary in order to encourage children to collect and eventually consume more, had pictures probably showing Turkish children playing and the other sides featured the names of the product and the company, and its address. These colored chromolithography pictures which were one of the most powerful tools of the European advertising sector in the 19th century, crossed over to the USA and led to the further development of colored printing techniques. As this advertising technique gained popularity, the number of printing houses that sold readily printed cards signifi cantly increased. While some companies preferred to buy the cards they distributed from the stocks of the printing houses, others preferred to have the pictures on their own cards to be illustrated specially. These commercial cards which depicted scenes from the daily life in Turkey, bazaars, commercial activities and signifi cant buildings introduced the pleasant lives of the Turks to many Europeans. A slight increase in the number of tourists and merchants visiting Turkey was observed. The Turks who appeared on chocolates, confectionary, milk powder, cacao, meat bouillon, canned soups, neckties, medicine, shoes and even train tickets, enchanted the Europeans all over again. 28 BeautyLand

22 TrendSetter THE DRESSING TABLE OF MADEMOISELLE Discover the colourful world of Turkish cosmetics and jewellery... PHOTOS: METİN BAKIRKAYA STYLING: ECE ÇAĞLAR STYLING ASSISTANTS: ZEYNEP MERVE KAYA, MELİS TÜZMEN 30 BeautyLand

23 Iris nail polish (Kamelya), Flormar diamonds terracotta eye shadow (Kosan), Very Vernis nail polish (Monna), Lipojen lip plumper (Dr. Medica), Pastel compact powder, liquid lipstick (Pinkar), Golden Rose lipstick (Erkul), Delys compact powder (Erman), Orkide Flower terracotta blush (Orkide) Keys & locks: Innova Jewellery Gold rings & bracelets: Mesih Jewellery BeautyLand 31

24 TrendSetter Carla terracotta eye shadow (Atomizer), Golden Rose terracotta eye shadow (Erkul), Iris coloring mascara (Kamelya), Flormar terracotta eye shadow (Kosan), Flormar eyeliner (Kosan), Pineapple terracotta eye shadow (Monna), Colleen eye shadow (Komet) Bracelets: Mesih Jewellery Brooches: Süha Bedestenci 2 Disney hair shampoo (PLM / APS), Cosmetiqs kids shower gel (Euromis), Disney cologne (PLM / APS), Canbebe baby oil (Ontex / Kopaş), Lana baby shampoo (Global Horizon), Akita baby bath & wash gel (Akita), Farmasi baby powder (Tanalize) 32 BeautyLand

25 Flormar nail polish and concealer (Kosan), Nirvana nail polish (Kamelya), Kajal lipstick (Atomizer), Iris nail polish (Kamelya), Golden Rose lipstick, nail polishes and eyeliner (Erkul), Rapsodi lipstick (Kadıoğlu), Pastel nail polish (Pinkar), First Time eye shadows (Erman), Delys blush (Erman) Pearls: Gizil Color stone & diamond rings: On Jewellery Gold rings & bracelets: Mesih Jewellery Brooch: Süha Bedestenci BeautyLand 33

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