1 10-14 EKİM 2012 INEGOL, BURSA-TURKEY POST SHOW REPORT Organized by IFOR FUARCILIK TICARET LTD. STI. in cooperation with ANT EXPO IFOR FUARCILIK Hikmet Sahin Kultur Parki Uluslararasi Fuar Merkezi Inegol / Bursa Tel: Fax: Web:
2 2012 Post Show Report 1) Introduction 2) The Market 3) Exhibitor Statistics 4) Visitor Statistics 5) Media 6) Invitation for Modef Expo ) INTRODUCTION MODEF EXPO 2012 was opened to trade visitors on 10 October The 28th edition of MODEF EXPO was launched at International Exhibition Center in Inegol, Bursa TURKEY on October MODEF EXPO The second largest exhibition in Turkey for Furniture presented exquisite modern, classic, antique and modular furniture; dining and bed groups; armchairs, chairs and sofas; baby and young rooms; and furniture accessories. MODEF EXPO 2012 presented the latest trends and designs in furniture with 152 exhibiting companies and labels. It is visited by professionals including foreign visitors.
3 2) THE MARKET Today, furniture is one of the most important and dynamic sector in Turkey with over US $ 6 billion production, almost 25% of which is marketed in international markets, and with jobs in companies. The furniture industry also has particular importance for Turkey due to its promising export potential. The industry is clustered mainly in Istanbul, Ankara, Bursa (Inegol) and Kayseri. These regions are either in the center of forest resources or near large domestic markets. Wood working art in Inegol goes back to early 20th century. And today Inegol is holding position of being centre of Turkish Furniture Sector. Now the local brand will be the world brand. More than 300 furniture exporter companies in Inegol, export INEGOL FURNITURE to approximately 100 countries in the world. Modern and classical sofa sets, bedroom sets, dining room sets, sitting groups, sofas, coaches, children and young room furniture, kitchen and furniture accessories are the most preferred types of Inegol products. Inegol furniture industry contributes to today s economy as big as not to be underestimated. Very few furniture work places of the past left their places to hundreds of work places. There are manufactured too many furniture types and designs in these work places. Through MODEF which is organized locally; and MODEF EXPO which is organized internationally, are the furniture exhibitions that are organized every year in Inegol, local companies of the sector guests both national and international businessmen and consumers and get the opportunity to promote Inegol Furniture 3) EXHIBITOR STATISTICS AND GEOGRAPHY MODEF EXPO 2012 is proud to advise that 152 exhibiting companies, labels and brands offered the visitors a vast selection of furniture and furniture accessories. PRODUCT GROUPS Modern, Classic, Antique and Modular Furniture Dining and Bed Group Armchairs, Chairs and Sofas Baby and Young Rooms Furniture Accessories
4 4) VISITOR STATISTICS MODEF EXPO 2012 has carried out an extensive marketing and promotional campaign in the past months prior to exhibitions. Through dedicated databases, the fair in 2012 has reached out to thousands of key buyers from primary visitor markets such as; Total attendance of visitors to MODEX EXPO 2012 is Unique International Visitors from 48 different countries. The fair is visited by professionals from all cities of Turkey. Visitors by Country AFGHANISTAN 9 MOROCCO 24 KOSOVO 39 RUSSIA 48 GERMANY 38 PALESTINE 118 KUWAIT 24 SERBIA 32 ALBANIA 19 FRANCE 19 LIBYA 92 SINGAPORE 12 AUSTRIA 15 GEORGIA 15 LEBANON 53 SYRIA 17 AZERBAIJAN 150 INDIA 8 HUNGARY 12 SAUDI ARABIA 22 BAHRAIN 12 NETHERLANDS 16 MACEDONIA 42 TUNISIA 84 BELGIUM 18 IRAQ 154 EGYPT 40 TURKMENISTA 26 UAE 26 U.KINGDOM 13 MOLDOVA 11 N OMAN 18 BOSNIA 18 IRAN 178 NİŞ ISLAND 12 JORDAN 104 BULGARIA 83 ISRAEL 11 UZBEKISTAN 18 GREECE 38 ALGERIA 24 CAMEROON 9 POLAND 11 RUSSIA 48 CHINA 4 KYRGYZSTAN 11 ROMANIA 17 SERBIA 34 Totaly 1846
5 5) MEDIA MODEF EXPO 2012 advertising circulated all over the pages of the regions media. An extensive pre-show public relations campaign targeting key trade and international press enabled the most convenient promotion for MODEF EXPO Senior buyers have been personally invited by fax, telephone and thousands of direct mail and VIP invitations have been sent to our database and partner customer lists. Middle East and Gulf Region Gulf Interiors Magazine in Gulf Region. Lamasat Decoration Magazine in Saudi Arabia Blast to members of Gulf Interiors Magazine in The Middle East Middle East Interiors Magazine in Gulf Region Banner on the web site of Middle East Interiors magazine CIS Region Mobila Magazine in Romania Mebelny Mir Magazine in Russia LesPromInform Magazine in Russia Expopromoter Buyer Program for CIS Region Europe MöbelMarkt Magazine in Germany International for all Regions SeeLife SkyLife Furniture Directory Furniture Accessories Mobilyam Mobilya Dekorasyon
7 National Web Sites Bursadabugun.com Egemenlik.com.tr Rthaber.com Canakkalehaber.com Yenieksen.com fuar/ html Olay.com.tr Bizimkocaeli.com Anayurtgazetesi.com Olay53.com Kocaeligazetesi.com.tr ilgazetesi.com.tr Gazeteyenigun.com.tr Sanliurfa.com Emlak.bugun.com.tr Stargazete.com F5haber.com / Ekohaber.com haberid html Inegolhaberyorum.com Denizlihaber.com firmayi-bulusturacak/ Egedesonsoz.com Yalovacizgi.com Guc-ODAKLi-FUAR.html Kayserispor.org Ankaraport.net tarihleri-arasinda-inegolde-modef-expo-2012-kapsaminda-200-firmayibulusturuyor.html Gazetempo.com Sondakika.com / Haberler.com haberi/ Caytvhaber.com Medyataraf.com E-inegol.com Sha.com.tr Lifeinbursa.com Ankaramobilyarehberi.com html Ankaramodarehberi.com
8 MODEF Expo INTERNATIONAL TV CHANNELS SIRA NO MECRA ADI DÖNEMİ DAYPART SPOT SN KAMPANY A SURE/GÜ N GÜNLÜK SPOT TOPLAM SPOT TOPLAM SÜRE 1 NTV 24 Eylül-11Ekim 2012 pt/opt CNBC-E 24 Eylül-11Ekim 2012 pt/opt HABERTÜRK 24 Eylül-11Ekim 2012 pt/opt BLOOMBERG 4 TV 24 Eylül-11Ekim 2012 pt/opt TRT HABER 24 Eylül-11Ekim 2012 pt/opt MODEF Expo INTERNATIONAL TV CHANNEL DETAILS Eylül Ekim Kanal Porgram Adet ATV Kurtlar Vadisi 1 1 ATV Karadayı 1 1 Show TV Adını Feriha Koydum 1 1 Show TV Ustura Kemal 1 1 Kanal D Öyle Bir Geçer Zaman Ki 1 1 Star Muhteşem Yüzyıl 1 1 Star Yetenek Sizsiniz 1 1 TRT Leyla ile Mecnun 1 1 TRT Seksenler 1 1 TRT Stadyum 1 1 TRT Sakarya Fırat 1 1 TV 8 Telegol
9 NEWSPAPERS SIRA No MECRA ADI YAYIN TARİHİ KULLANIM ÖZELLİK FREKANS ST/CM- KUTU TOPLAM ST/CM 1 SABAH İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm HÜRRİYET İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm ZAMAN İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm HABERTÜRK İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm POSTA İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm AKİT İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm STAR İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm YENİŞAFAK İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm OLAY GAZETESİ İLAN H.SONU TG RENKLİ 1 4 X 20 st/cm HAKİMİYET GAZETESİ İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm BURSA POSTASI GAZETESİ İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm BURSA HABER GAZETESİ İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm KENT GAZETESİ İLAN 14 YENİ DÖNEM GAZETESİ İLAN H.SONU TG RENKLİ H.SONU TG RENKLİ 1 4 X 20 st/cm X 20 st/cm GAZETE BURSA İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm HAYAT GAZETESİ İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm RADIO SIRA NO MECRA ADI DÖNEMİ DAYPART SPOT SN KAMPANYA SÜRE/GÜN GÜNLÜK SPOT TOPLAM SPOT TOPLAM SÜRE 1 BEST FM 24 Eylül-11Ekim 2012 DT/ODT TRT FM 24 Eylül-11Ekim 2012 DT/ODT RADYO D 24 Eylül-11Ekim 2012 DT/ODT ALEM FM 24 Eylül-11Ekim 2012 DT/ODT RADYO Eylül-11Ekim 2012 DT/ODT SHABER RADYO 24 Eylül-11Ekim 2012 DT/ODT
10 MAGAZINE SIRA No MECRA ADI DÖNEMİ Yayın Durumu KULLANIM ÖZELLİK Mart ST/CM-KUTU TOPLAM ST/CM 1 OLAY GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ BURSA 2 HAKİMİYET Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ BURSA POSTA Ekim 2013 Günlük İLAN RENKLİ/TERCİHLİ BURSA HABER Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ KENT GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ YENİ DÖNEM Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ GAZETE BURSA Ekim 2012 Haftalık İLAN RENKLİ/TERCİHLİ HAYAT GAZETE Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ EKOMOB EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 10 OLAY TREND EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 11 PARK MAGAZİN EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 12 EKOHABER EYLÜL Aylık İLAN RENKLİ/TERCİHLİ 1 1/2 Sayfa 1/2 Sayfa
11 6) Invitation for Modef Expo 2013 We kindly invite you to visit Modef Expo 2013 which will be organized on November October 2013 in Inegol, Bursa-Turkey.