BirleSik Metal Diinyaya a$lryor

Transkript

1 BirleSik Metl Diinyy $lryr BirleSik Metl 0pens t the wrld \ \ q) F 0 p v I Demirky, "Tilrkiye'deki pzrd qelmek istediqimiz nkty qeldik, gu n 6zel eliklerdeki stkuluqumuzun dh d qeligerek ihrct ptnsiyeli rtrmmrz en 1nemli hedefimiz." Rciprtj - Ftlrf: Tcettin kinci Avrup'd stk igin yer rgtrrdrklnnr belirten Birlegik Metl Genel Muduru lsmil Demirky, hedeflerinin 30 ulkeye ihrct ypmk ldu$unu syledi. Qelik sektdriinde uzun bir gegrnige ship ln birlegik metl Firms rm brz tnrybilir mlyiz? Turkiye'deki tkrm qeligi sektrune bktr$rmrzd yeni kugk tkrm qelikgilerin en eskisiyiz diyebiliriz, Sektrdeki etkinli$imizden dlyr firmmlz tntnn bir firmdrr. zellikle zel tkrm qeliklerinde sektrde gk iyi bir unumiz vr. Ayrrc kritik klrplr ynelik mlzeme tedrikinde Demirky, "We llve c{y'tg t p*fnt tfzt we hve wnted Fn Turkey's mrket. *w expnding f >ur exprts p*'tentfi is the mst imprtnt trqe{ Gf Gtss-s"u' l{rterview - Pht: Teettin kinci Indicting tht ihey were investiting plce fr stck in urpe, ismil Demirky., Directer Generl f Birlegik Metl, sid tht their bjectives were t exptl t 30 cuntries de>eld we kn*pl, stwpze b*ett i.r!.egi.k Met*! f,irn tbrnt fuczs re lwg ls,i.stt3t iti tbe steel sect&r'? I cn sy tht we re the ldest f the new generttn tl steel prdueer when we lk t the sectr f tl steel in Turkey. ur firm is ttrell-knwn flrm due t ur efficiency in the sectr. There is very well preduct f urs in the sectr

2 de ciddi lrk tercih edilen bir firmyrz 6 Stk yeri 4 qube ' 30 ft,gun, ile 3000 e ykrn mugteri prtfyu ln bir firmytz' Sn iur"n Uun, eklemek d$ru lur bence' hiqbir ybnct firmyl rtklr!r lmyn tktm qeli$i sektrundeki %100 yerli sermyeye ship bir tirmyv' "stcak i9 TAKIM gligi VYA scuk i9 rakim QLiGi 6ruenivnuz" iirtin yelpzenizde neler vr? Yrt mmul zel tklm qelikleri' bkrr berilyum wlfrm bktr gibi zel lqrmlr sert luminyum zel titnyum lqlmlrl ve zel nikel bzlr lgrmlr urun yelpzemizdedir' Ktsc sc' qubuk, lm ve blk frmund bulunn m0hendislik bilgisi gerektiren tiim yrl mmul metl lgrmlrr bizim knumuzu tegkil eder. rnegin sf elektrlit bkrr imlt qelikleri 6000 serisi luminyum gibi knutr iirun yelpzemizde yer lmz Qunkii bunlr muhendislik bilgisi gerektirmeyen ticri klemlerdir' Bizim prtfyiimiizde muhendislik bilgisi gerektiren yrt mmul mlzemeler yer trr' Kritik klrplrdki etkinligimiz ve teknljik qeliklerdeki liderligimiz bu knuy dklnmmtz syesineii. gu n en gk lterntifli srck ig tkrm geligi vey s- $uk ig tkrm qeli$i neren firm Birleqik Meildir',:Jrtlcuir!\,/ it specii!! ltlel5' in dditin' we re sertustj/ preferred firn is the mteril supptyin ciirected twrds criitci ncldevy'ehvesme300eusimers'prtflisvlith6sick plces, 4 brnehss nd 3 emplyees' L'stly' dding this will be true in ny pinin, vv7 pssess 10A?' ntiite cpitl in the tl sieel seclr hv!ng ne prtnership with ny t'reign firm' "eiv 5tdGs55T FfufT tr{*ft Sggt CR CfiLfr W*ffiK SrF L" ""\'!.ij.! {lt'e!lsrve!,c 1{;dt}'l}r'&dlti rtetge? Semi'menufctured specil ti steels' specil ilys s cpper beryllium, wifrm epper' hrd lurninum speetl titnium llys ni speeil niekel bsed llys re ur prcdlrci rnge' Shrtly' ll ef serni'prduct ffieii ltys, whieh necetssitte engineering infrmttn in Ihe frn sn1et meti, br' lm nd blck cnstitllte ur utrk,re Fr exmple' the su'*^lecil pure eleetrlyte cpper n' nutcturing steeb 6AiJt) series stjeh s luminurt d nf t-ke in ur prduet rnge Becuse ef tney re th emmercil items tht de ni require engineering knwlsdge Serrti-prduetin mte' rilsthtnecessftleengineeringknw eelgetkeplceinur prtflie ur eiiectit'eness in eritiet mids 'ne Iedership in ieehnlgic! steels hppen thnks t fcusing n this subieet' vr Bitlegik Met.l is the firm th't ffers mst lternttve ht wrk il eteet r clei wrk tcl stsel \ (f \ (l] () p s Y Hngi firmmn iirtinlerini stlyfsunuzt $imdi bkrn bu sruy cevp vermeden nce kpsite tnlmlnl uzerinde knugmk gerekir' Her uretici firmntn ypbilece$i ve ypmycql geyler vrdrr' rne$in Turkiye'deki demir gelik fbriklrtnt ele lltm bunlr Uretecekleri mlzemeleri srntflrtyl uretim prgrmlrlyl byut rllklrtyl tntmlrlr' Pzrd kendi kpsite tnlmlrlnl yprlr' Bu kpsite gerqevesinde sipriglerini lrrlr. Tum dunyd bu byledir' Tkrm geliginde bir Uretim prsesi ldu$undn bu kurl tmmen geqerlidir. Her tklm qelili ureticisi ln firmnln byut-.t Lrux teknlji lrk mlzeme crnsi lrk uretim stntrlrr vrdrr.$imdi Turkiye'de tkrm geliginde bu n gerqeklik unutulmug, lyrn pzrlm byutu ne pln qtkmtg durumd.ynixfirmsthermlzemeyiuretebiliyrgibisunuluyr' ys Avrup'd d0vmeci firmlr vr sc uretenler hddeciler vr blkqulr vr right steel ureten firmlr vr' yni Dunyd bir firm yk ki her lqude tkrm qeli$ini uretsin Dly,.,yt biz bu knud urijn bztn gre prtnerler seqml9 uiui^yrr' zel qeliklerde esnekli$inden dlyr delsthlwerk ssenberg iyi bir prtnerimizdir' Yine Amerikn Crucible firmsl tz metlurjik geliklerde dunydki lider firmdtr ve tzim Turkiye'deki prtnerimizidir'bkrr berilyumd Amerikn r.rc6 "ttn"rimizidir. iri utt<e sybiliriz Almny ve Amerik kynklrtmtzdtr. lts 3rtsvl sel lt"*lecetts +tf eulei'tls -fdr*e? w befre rlspnding ihis questin it is neeessry i spek n fi epciiy definitin There re things tht every prucer firm en be bie t nike sr rit Fr exrnple' let's tke up irn-steel pints in Turkey, these define the mteri-ls which they prduee v,tiih their elsses, prduciin prgrms nd sizes They mke flreir cpcity definitin in the mrket' They tke rders within the frmevtrk f this epcity lhls is sc iri the Gntire v'rrld This rule ls empleiely viti regrcting prductin preess exrsts in tet stee! very tcl stee! prducer hs prrjtieiin ltmits s dtntensinl, iecnntgy, me'terii type w in Turkey' this min relity hd been frgften; ffirketing dirnensin f th event hd put ferwrd t thc freirni mely X firm is shwn s if prdu' eing every kincl f ttieteril Hwever' ln urpe' there re firms prcueing ftging, sieel metl, rcllers' bright sfeel' nmely in the,llrleithereisnt.firintdprcle,196 g.ge ineverysize'therefr, ti/e hvc cnsen pfiners in this nttter ccrding t the prr}duei t,se,!n the speeii sieels' regrdi.ng their flexibility eletst.niwsrk Qssenberg is g prtner f urs' ln dditin' the Americn erucibie fiin is teding firm f the wrl in pruder metllurgiei steets ncl is ttr prlner in Turkey' In cpper berylli' un,tfi AmerlcnGKisurprtner'W6nsythet ueun. trtes, Germny nrj A'meric re ur re56urce6' "T!4F e# & S trt$#s CGFt'I:PTtTtGfd dflf FS#C' SF A fff Tg.'! WGftLfr" 1est <lec,el<j7c?ce:tts {lfe Fse:ieeg e:ti:terietced" dte tke z*s"! stee se{t{>?"" Mdt?gl ezts*e sezee'gdetg detis'i'q# u:it{l 'Ls'tek>t *sl eetu zc) c se.le ztp' kscs; $>es irdegik Met&! ellerfite tbis lse=wer *c*rg'ing? A.{tec" t :sis, t)fu{t{ {{ts isc Fsesgss eeted i:,e t :se c{}e"ld see! se{:t }s' &"ecti fuc T*"kezt ds tset"e seect p*euee" rdrlfi {rt'$r!, f}{6'r' t?"e*j Pe"{4ie{tP Ste ts int we seti.re in ihe re cf tl steels mely' we metttin mket evcn less thn ne ihusndth f th ttl steel mrket A.lthugh "t-in metllurgicl eleet cn equl t 50'60 tns rnnuf.cttrifig steel mnetry vlue' s munt it ee" unts fr v ry few t.)finege n merc sectr such s steel S' I en lk t deveprneits rettecl with steel nly vi this mrket

3 \C \ C) F :! r \Z 50 lugturduklrr yprlrl buyuk py shibi lmk istiyr. Bu qtdn bkrlrnc devmlt kritik ve strtejik uretici firmlrr sttn ltyrlr geligmekte ln ulkelere buyuk ytrrrmlr ktrryrlr. Bu firmlr gu n lttn dnmelerini yqlyr, Qunku tkrm geli$inde zellikle dvme urunlerde kpsiteler dlmuq durumd 18 y uznn terminler vr. Yni bu kdr tlebin ldu$u ve rztn yeiersiz kldt-!r bir durumd nsrl rekbet lugbiliyr diye srbilirsiniz Bu 9u demek ilerde yeni tkrm qeli$i uretici firmlr grkck ve herkes ilerideki bu buyuk rekbet iqin gimdiden grdtnr ltyr. Ayrtc bir gk imlt geli$i vey zel lgrmlr ureten gelik firmlrt ktytstndn d ls sekirun etrftnd geziyrlr. rne$in glnm dynrmlr levh ureten firmlr plstik klrp qeliklerinde uretimlere yeni mlzemeler tsrlmy ve pzr sunmy qktn bgldtlr' Butun bunlrr lt lt kyup Turkiye pzrrn bktr!rmrzd syle bir mnzr rty grkryr. Tlebin bu kdr yuksek ldugu bir lnd bile Avruplt qelik firmlrr bu derece ktrn ktrn bir rekbete giriyrs Turkiye tkrm geli$i sektr0 bu rekbeti numuzdeki gunlerde snun kdr ygyck.biz sektre ilk girdi$imizde bu rekbetsizlik krgrsrnd ggrrrp klmrgtrk' Blrz gk gibi lck m kegke Birlegik Metli bir 5 yrl dh nce kursm dedigim gk lmugtur. Bmbg bir lndr ; herkesin bqrtlt lbilece$i bir dnemdi. ys gunumuzde her gey gk dh zr. Birlegik Metlin ykldr$r bu gnst 9u n kurulck yeni bir firmntn yklmsl qk dh zr, Hele 5 ytl snr bu imknstz lck' eden? Bu knu gk kf yrdu$um bir knu ldugundn 9u 9ekilde izh edebiliyrum TUrkiye'deki tkrm qeligi sektru Avrup'dki stkqulrtn ygdr$r sureci ynen birebir ygyct<' Yni serbest piys kgullrr beyz egy sektrunde ne ypmt9- s tkrm qeli$i sektrunde de yntstnr ypck. Bu 9u demek nsrl bugun Finlndiy'dki srck ig qeliginin kg fiytryl ltly'dki Ihe,'e is seritts empetiiin in ihe wild in tl steel, speciliy, Germny, Frnce nd Auslri v,"ith their struetures mde up wn! t hve ig hre ifi this cmpetitin t\lhen lked t thrttgh this respeet, lhsy purchse cntinurtdy eritiel nd slrtegic firms, invest gretly in ihe deveiping cuntries. ljw these firms e:<perience ti:eir glci term. Becuse in the tl sleel especilly in frging prdttets epciiies hve lseen fuli, there re dedlines exteneling up i 1B mnths f,lmely, yu en sk questin ht'+' the crrpeiiiin ls mde up rn situtin in whieh demnd hptens ln such muni nd su1:ply is nst sufficient This mens' nevr te! sieei prcdueer frrns emerge in the future ne! everybdy is m,king tltetr gurd frrn nw n fr the gret cmpetitin' ln rlditin, mn,v steel firms, whieh prduee'mnufeturing r lly steei, strlt sttrrtinding l Ihe sectr even being.t the brink Fr exn'ipie, the firms th! prduc pnels re durble ginst crrslen begn fr prduciins rn plstic mll sfee/*" designing nen' mteriis encl ffering t tiie mrket vertt lng tim g When we lek t the Turkey's mrke! putting li f these ne fter the ther such view is ppering ven thugh in n re where demnd is vety high, if the urpen firms ernpete Iughly s much s tiii6, TLirkey wii! experience this cmpelitin up t the nd in the upcming clys ln the tirne when te entered the seeir, we were srirpriseci in the fce f this nn'cmpetittn' it is sme ike, but it 'r,ppened mttch sying, i wieh t hc estblisheei Birledk fllefl 5 yers g ii vt/e quite ernpty rc; it ws peid everybdy euid be succsssful, Hwever, tdy everything is nre difficult Tl'tis chnce iht Birleqik iviet.t hs ettght is very diificult t be eught by newiy eslbtished firm Prticuirly fter 5 yers, this wilt be irnpssible. Why? Thrs tssue is mtier n whieh I pndererl much, I cn stte like this. Tl stee! sectr in Turkey wil! ex'

4 C).)! :< q srck ig tkrm qeli$inin fiytr rsrnd centlik bir frk vrs ve bu frkt ljistik gibi nedenlerden fty grkn gyet tklnbilir geyse, Bu TUrkiye'de de lck. gk eskilerde ln guzel krlrl kimse mlzeme stmyt beklemesin rtrk.bu rekbetten gekinen ve ttlr krlr lrgn firmlr ellerinden firmlrr qrkrmy bglrs hig ggrrmm.buyuk Avruplr stkgulr pzr hkim lmy glrgck. Piys ve bliyuk tkrm qeligi firmlrrnrn Turkiye'deki strg ve kr fiytlrrnr belirleyeceli ync klite lrkt rdki frklrrn kpndrgr bi pzr dgru gidig lck. Bu kgrnrlmz bir gergek. Bunu gimdiden hisseden firmlrr nlryrum Qunku gergek rekbet kly bir gey degil. Uretimi ve eknminjn tum dinmiklerini belirleyen gelik gibi mkr bir sektrde piys kgullrrnrn hl tm nlmryl yerlegmemig lmsr gu n igin sz knusu nckynn byle lmyc$r gk belli. Gergek piys rekbetinin bir getirisi tkrm geliqinin kendi iginde yrrgmlr ve uzmnlgmlr lmsrnr s$lmsrdrr. Yni gu firm buyuk blkgudur gu firm plstik k p geliklerinde uzmndrr gibi yrumlrr ileride gk duyc$rz. Her kes kendi yerini gimdiden belli etmek zrund. Biz bunu dh kurulugumuzd iln ettik, kugktn kugg sermye ktrrmrnrn rekbet edemedigi tek ln bilgi gerektiren zel qeliklerde yqunlgrk krs surede liderli$imizi gsterdik. Beyz ey sekt<iriine ben, zet bit rekbetten bhsediyrsunuz, Peki siz bu rekbetten nsil etkileneceksiniz? Finns bu rekbeti belirleyen n etken lmyck mr? Bilgi tek bgn yeterli lck mr? ncelikle gunu belirtmek isterim, bizim rekbetten etkilenmemiz igin bir Birlegik Metl gibi bir firm dh lmsr gerekiyr. Bu srunun gizli cevbr slrnd Urun yelpzemizi srdu$unuz srunuzl cevplmrgtrk. Muhendislik bilgi gerektiren yrr mmul mlzemeleri strg prlfyu lrk belirlemig bi iimyz. $imdi gergek piys kgullrrn bglr lrk rekbetin lugtugu bir nktd tkrm geli$i gibi spesifik bir lnd bilgi ne derece nemli. Bunu iyi tespit etmek gerekiyr. Bunu bugun teknlji firmlrrn bigilen krl drgr strn lm rkmlrryl grebiliriz. Milyr dlrlrrn dndu$u bir sektr. Ameriknln geng bilgisyr ptrnlrr bugun isterlerse tkrm qeliginde kg firm strn lbilirler. Demek ki bilginin de$ere ddnugtugu bir pzr vr. Firmlrrn degerini fttk zvrltklrr, stkln, rsln, rbln, bnk hesplrr belirlemiyr.bilgi Pzr pyt firm yprsr qk dh fzl neme kznryr.biz Tkrm geli!inde teknljik mlzemelerde bilgi gerektiren bir lnd rekbet ediyruz. Qelik sektrun kendi iginde bilgi merkezli ufcrk bir tlyede kurulup gu n sektrde lider ve dev firmlrdn biri lmmrz bgk nsrl grklnbilir ki? Ustelik en gk mldur brrkrlmy qllgrln hkkrnd tplntrlr yprln surekli engellenmeye glrgrln bir firm lmmrz rgmen teknljik qeliklerde grk r liderligimizi iln edebiliyruz. Bunun nedeni igte tkrm geli!ini bilmemiz ve Ulkemize krgr devmlr kendimizi brglu hissederek dh gk qlrgmmrzdrr.. Dlyrsryl biz birz dh rht bir lndyrz. Am ilerde birlegik metl gibi bir firm dh qrkrs igte zmn igimiz zr lck. perience the prcess ne t ne, which the urpen stck mkers re experiencing. mely wht free mrket cnditins did in the white gds sectr, the tl steel sectr will mke the sme This mens tht, hw tdy there is difference f cent between kg price f ht wrk steel in Finlnd nd ltlin's nd this difference whieh is the thing cn be quite explinecl, revels the resns such s lgistic, this will ls hppen in Turkey. Frm nw n nbdy expects t sell with gd prfits hppened in ld times. lf the firms tht hesitte frm this cmpetitin nd ccustmed t ihe sweet prfits, begin t dismiss the firms, I m nt surprised t ll. The big urpen stck mkers will try t dminte t the mrket. lt will be trend tht the firms f the mrket nd big tl steel t determine sbs And prices, besides s qulity it will be ls mrket differenees te clse, This is n indispensble relity. I relize the firms tht feel this frm nw. Beeuse rel?i#:i"::;;"i" dynmies f ecnmy, nw mrket cnditins re in questin tht h.d nt settled fully, but tmrrw t,ill nt be s is very cler. A gin f the rel mrket cmpetitin is tl steel t prvide clisintegrtin nd expertise inside f itself. mely, we utill her emmends much strch s 'tht firm is big blcker, tht firm is n expert' in pl;tie steel mlds in the future. verybdy is bliged t determine their wn plce frm nw. We prmulgted this in ur estblishment dte. We shwed ur ledership by intensifying n speeil steels tht is the single re n which c.pitl trnsfer cnnt cmpete frm ne genertin t ther. Yw tueewtic d4 crcepetit'd)zz likeres ie wbi.te gds, Well Fcu wi. 1y6 fjbct fr*c tlxi.s c{}lttpetiti.rn* Will fiepete n!. t be t&re t e&ifi Jfdrct?" t dletee"rltime thd.s c{.}r?l}etitd$t? Will dztfrewtdnt Fse swfficdezt ezlte by dtselj? First, I wnt l stress this. ln srder t get ffectin frm cmpetitin it is necessry t be firm s Birlegik Metl. This secret nswer f the questin, ctully we respnded with the quesfin relted with ur preduct rnge We re firm tht we hrte determined semi-prduct mtenls require engineering infrmtin s sles prlfli. w t pint where cmpetitin hppened being fithful ts the rel mrket cnditins, hw much is infrmtin impsrtnt in specific re such s tl steel. lt is necessry t determine this well, Tdy we cn see this tht is tilred fr the teehnlgy firms vi ut f mind purchsing figures. A sectr in which billins dllrs re circultecl. The yung cmputer bsses f Amerie if wnt they cn buy hw mny firms in tl steel. Therefre, fhere is rnrket infrmtin trnsfrms t ssef. Frm nw n. euities, stcks, esttes, crs, bnk ccunts re nt determined vlue f the firms. lnfrmtin-mrket shre firm strueture gets imprtnee much mre. We cmpete in n re thl requires infrmtin in technlgic mterils in tl steel. The steel sectr inside f it being estblished in smll telier,

5 \C] \ ) c.)! : = 54 Yine sn giinlerde diiny gelik devleri Tiirkiye de ytrnm krtr ldttr ve ytrim yprny^ bglddr. Tiirkiye grsrndn bunu nsil defedendiriyrsunuz? Ulkemiz Qrsrndn bunu gu n iqin degerlendirmek gk guq. Bhsetti!imiz firmlr Ulusl sermyemizin birikimleri snucu lugn hepimize it ln de$erler. Ybnct sermyenin gelmesi eknmi qrsrndn her zmn iyi bir gey. Bnklrtn el de$igtirmesi snucu bsel kriterleri dh bsktn bir gekilde gundeme gelmeye bgldr. rtk ve herkesin nlybilecegi bir muhsebe sistemi snrsrnd ybncr sermye bu rtk hvuzdn firmlr seqmeye bqlyck. Her gey sistemtik geligiyr, Anck burd qk m gk kritik bir nkt vr, Ybnct ytlrlm nsrl geliyr.yni bugun bizim insntmtz it ln bir firmntn el de$igtirmesi ybncry gitmesini nstl destekleyebilir ki. yle ybncr firmlr vr ki tek bir kurug ytrrrm bile ypmtyr yni kn qtryr bile tmir etmeyen ybnct firmlr vr. Bsttrtyr pryl lryr firmyr tek ytrnm yk. Bu gekilde bir ybnct ytlrlml kimse desteklememeli. Bury gelip devlet Ar-Ge destekleriyle hibe prlrl kendisine tesis kurn ybnct yttrtmct bile vr bu ulkede.. Bu ytrrrmlr gtklnmlr. Strn lrk gelen ybnct firm birde ytrrrm ypmryrs bunun dt smurgedir. Anck bury gelen ytrrrm ypn istihdm lugturn ybnct yttrtmtn el ustunde tutulmsr gerekir bu gk nemli bir geydir.igte bu nktd ybncr ytrrrm desteklenmelidir. Firm shibini zengin eden ybncr ytrnm bir ytrrrm de$ildir, Bizde kuruldulumuz gunden itibren bu knud inntlmz bskt vr, Dedikleri ktsc gu "lsmil Demirky seni biz qk m qk zengin edelim, senden snrki 3 kugk dhi srkrntr qekmesin sen bize qlrg, bize kzn. senin firmn bizim limmrz lsun". Bun hytr diyebilecek qk z kigi vrdrr. Biz bun tm 3 kez hytr dedik.anck ilerde qk buyuk yttrrm grntileri veren bu ulke iqin bir rtt deler lugturn firm ile birlikte lbiliriz. " ilreli RKABTi LU$MASI $ART" Tiirkiye gelik pztrnr de$erlendirecek lursnrz neler s<iyleyebilirsiniz? Tiirkiye'de Birleqik Metl'in knumu nedir? Sizi di$ederinden Ayrn <izellik nedir? $imdi bu sru trf ln bir kigi grsrndn deqerlendirmemesi zr bir sru. Ben trfrm. Birlegik metl firmslndn trftm. Benim tum knugmlrtn web sitesinde yzdt$tm tum yztlr tek bir geye dklrdrr. d ilkeli rekbetin lugmsr ve sektrde ynltg bilinen pzrlm ki rlilikleri nin ve bgr bzu klu!un rtdn klkmsld t r. Yni ben tum derdim ve tum krgr Benim krgr qtktt$tm ilkeli rekbetin nundeki bgtbzukluk bunu d her ftrstt dile getirlyrum zten. $u firmyl vey bu firmyl hiqbir igim yk. Qeli$i stn vey geli$i rsrl iglem ypn rpr hztrllyr. Byle bir sektrdeyiz. Birz irnik lck m qelili stn kiginin rpr hztrlmst cinyeti igleyen kiginin zblt tutmstyl ynt.. Ms bgltnd ltnn krrlrrn hiq srgulnmdn hyt gegirilmesi higbir kntrl meknizmsr lmdn tum rekbeti hiqe syrk herkesin duguncesi hyt geqirmeye qlrgtrgr dn dun bir rekbet vr. $imdi ben tum stku bedvy d$rtck lursk ve bunu surekli yprsm ve y bedv rsrl iglem yprsm bu rekbete yktrt bir durum ytrr ve ysl lrk sugtur. Bizim gbmrz gudur ilkeli bgkstn gmur tmyn sektru ve rekbeti ilgilendiren n knulr bir kurum gergevesinde hreket geligtiren bir nlyrg lugsun. Bizi yrt tutn bu yrtcltkttr.biz iyi ln kznstn diyerek gune bglryruz. Yni sektrde fir ply ruhu birz eksik. Anck bud zmnl turck. Tkrm geli$i knusund bir merkez kurulsun ilk pryt biz verecegiz diye g$rr yptrk m nylyn vgu gnderen berber yplrm diyenler ve brvlrdn bgk bir gey duymdtk. lini cebitrhich is the infrmtin eentrlized, nw hvl is it explin being ne f leder nd gint firms? Mrever in spite f being firm tried t mke pr, being helcl me tings but it, it is tried t be hinderecl cntinuusly, we cn declre ur ledership vtith ttrg clifference in technlgicl steels.the resn f tttis is t knv,r tl sfeel nd wrk much mre feelrng urselves indebted ginst ur cltntry, S, we re in n esier re. Hwever, in the future, if firm ernerge like Birelig Metl t tht time ur wrk will be cilfficult. il?'e{:eelt dctj,s, 66ft6tt zt,e"!el.'s ste l gi4?ts ecided t{} dsilest itt Te*'Fzey 'n<l lsegz t d?u{jst, iq}et) ilt} x,+e et:efiuste tpcds iee tlce { s l} {r ct qf lls k ejt? v,t evluting this is very diffieult tn the spect f ur euntry, The firms iht we n'tentined re the ssets hve hppened t th6 end f ntinl cpitl ccumultin. emhlg f freign epitl is gd thing fr every iime in terrns f ecnmy. At Ihe end f chnging hnd f the bnks, Bsel cflterins begn t erne n the gend tn hevy wy. Fereign epitl will begin t chse firms frm this cmmn pl fllwing cmmn nd n ccunt system f whieh everybcly cn relize, very think is develping systemtielly. Hwever, here there is mre nd mre criticl pint lnvestftient cmes hw. mely, tdy chnging h.nd f firm tht belngs t ur peple hw it en suppri it. There re such freign firms tht d nt invest even single pistre, nmely there re freign ftrnts tht d nt repir even the leking rf. Wh gives mney buys firm btl there is n ny investment. bdy shuld supprt freign rn' vestment, ln this cuntry, even there is freign investr cming he' re t eslblish fcility vi dniin mneys nd stte R-D sttpptts. These investments shuld be explined. The finn tht cmes by purchsing firm even des nt rnke investment it6 nme is imperilisi pwer. But freign investment tht cmes here nd tnvest nd mke mplyment it is necessry t be held n the hnd, this is very impftnt thing. Here in this pint freign investment shulel be sundrted, The invesiment tht mke wner f the firm enrich is ni freign investment There is n incredible pr ssure n us since ihe estblishing dy. Shrtly their sying this, "lsmil Demirky we llw yu mke nch muc t but mre nd mre rich, even three genertins fllwing yu d nt suffer, yu wrk fr us, wtn fr us, yur firm becme ur firm." There is vety few peple t sy n t this. We hve sid n t this truly three ttrnes. But in the future, we en tgether with firm tht m.kes up psitive sset fr this cuntry whieh gives very big investment gurntees. "lt is A fv CFSSttrAF Tfr B A PRWAWLfr QMPTIT " f ;yu eil&hl{tte Turkejt's steel **rket, efu{cl cfi?c,ell? ;/h{zf. i.s psitdw f drlegik. er&l tu. Ttrlde3'? XVrP}{rd ds t4se chs' r {ect e n"i s tic t gi {! s e}t.c' { e 3, ce jfr' *pn >t h e e" s? w this questin is - difficult qu stin-nt t be evluted by sided persn I m sidec. I m sided frm Birleqik Metl All f speeches f mine, ur rtieles n the web pge re tcused n. single thing, It is t frm f the prineiplerl empetitin nd i remve mrketing pllutins tht knw wrng in the sectr.nd irregulrity. mely me, ll f trubles f mine nd being biectin is the irregulrity in frnt f the principled cmpetitin, I stte this in every ppriunity, There is nthing t d with tht firm r this firm. Wh sells st el r mke het tretment prepr ; r prt. We re in such ;ectr lt is sme irny, but prepring reprt f per' sn tht sells steel is the sme with rnurcler tht reerd preee' dings Letting the decisin tken.t the tble put int ctin withut being ny cntrl meehnism, there is cmpetitin mre thn thught f everybdy t put int prctiee being in defince f ll cmpetitin, I''lv't if we distrtbute li f stck free nd mke this entinuusly r mke het tretment free, this mke up ntrry cnditin t cmpetitin nd becme erime leglly. Aur effft is this, is t be n understnding being pilneipled, nt t splsh t t' her ne, nd develping n ctin interested in cmpetitin in the

6 \ ) C) :l = Ȳ tl l56 l ne tn yk. Bzen Krdeniz indryl bu igi tek bgrm ypytm diye rgtrrm enstituleriyle universitelerin dner sermye gerqe_ vesinde py lcgr bir lbrtur kurlrm gp rprlrr trihe gmelim diye dugunuyrum m gerekli zmnr bulmlyrum. Yeni ytrrlmlr yprnyr diigiini.iyr musunuz? Andlu,d nerelerde vrsrrrlz? Tuzl'dki n binmlzrn prjesi tmm. Andlu,nun her yerinde vrz. Trbzn, Giresun, Krrklreli, Diyrbkrr dn iskenderun Fethiye Blrkesir Mlty Sinp her yere bizim geligimiz gitmigtir. lhrctt ise Prtekiz Almny isril Bulgristn Arp emirlikleri Urdun Mrsrr Qek Cumhuriyeti Avustury klsc 20,nin uzerinde bir Ulkeye ulgtrk.zel qeliklerdeki stkumuzu bir gk ulkeye mlzeme stmmrz neden luyr. Qunku bizde stkt ln mlzemelere sdece uretimden siprig verilen gk zel mlzemeler. Qk cil lrk bu mlzemeleri tedrik etmek isteven firmlr hngi ulkeden lurs lsun bizi bir sekilde buluvr. Miiterilerinize neler tvsiye LvDrYt etmek istersiniz? L- Mugterilerimlze bir gey tvsiye etmek gk ynlrg bir yklgrm lur.. zellikle drizeltici fliyetler knusund mu$terilerimizin tvsiyelerini dinleyen bi lirmye. MUgterimizden tvsiye llrrz. Hiqbir ybcr firmdn d tvsiye lmyv. Tiirkiye'de klp sekt<iriinii deledendirecek lursnrz neler sdylemek istersiniz? Turkiye'de klrp sektru Turk insnrn trihinden gelen el ve yrttcr- - * * Irk becerisine ykrn bir sektr ldugundn gk iyi geligme gsteriyr.bzen firmnrn mkine prkln ve rty qrkrdr$r ige bkryrum innrn ggrrryrum. innrlmz bir beceri gruyrum bunu bizim insnrmrzdn bgk higbir Ulkenin insnl ypmz diye dugunuyrum. Klrp furlrr klrp dergileri khp geliklerinde pzrd etkin lmk isteyen ybncl firmlr hep bunun bir gstergesi. Ben Tiirkiye,de kllp ihrctr grsrndn qk m gk ciddi bir ptnsiyelin ldulunu gruyrum. tmtiv sektrundeki cnlrlrk ve ig piysdn gelen iglerlin y- $unlu$u klrpqr firmlrrn ihrct knusundki girigimleri ne derece etkiliyr bilemem Anck Qinin bu knud bizle rekbet etmesi gk gug.burdn Miln 2,5 st DusseldrJ 3 st. Bu qk ciddi bir vntj. Khp sektrunun gelecegini gk iyi gruyrum...turk Y, DKi PAZARDA GLMK isreigilvliz KTAYA GLDiK" Bidegik Metl'in bundn snrki hedefleri neler? Turkiye'deki pzrd gelmek istedigimiz nkty geldik. gu n zel geliklerdeki stkqululumuzun dh d geligerek ihrct ptnsiyeli fi.trmmtz en nemli hedefimiz. Meksik,yl dhi zel klemlerde ihrct grligmeleri ypryruz. Qin,e ve Hindistn ml stryruz. Hedefimizde ihrctt 0 Lilkeye grkmk vr. Avrup,d bir ulke (Almny vey isviqre) rgttnyruz zel geliklere ynelik bir stk kurc!rz. gu n fizibiliteslnl yptrgtmtz en nemli qlrgmmtz bu. Tbi bgk ytrrrmlrrmrzd vr nck nlrr gu n igin grklmk dgru lmz. Sn lrk neler eklemek istersiniz? Qk tegekkur ediyrum Derginizin bgrrlrrnr diliyrum. frmewrk f n rgniztin Thing tht keep prt us ls fhrs drstinctiveness. We begin dy by sying, whieh ne is gd, let it wins. mely, there is sme sul f fir pty in the sectr. But, this wiil fit well in the curse f time. We elled fr t be set up center in the mtter f tl steel, firstly, we wuld give mney, but we did nt her nrthing ther thn pprvl, prizing, mking tgether nd well dne. There is nt nybdy t put their hnd int pcket, Smetime I cnsider mking this wrk by lne with Blck Se stubbrn, setting up lbrtry within the frmewrk f the universities, reserch institutes t get shre, burying the junk reprts int histry, but I cnnt find the necessry time. ll jtu pln t tuke netu inuestments? Wheye cl. 3t6ss exist in AnstXi? ur hedqurters building prqect in the distilct f Tuzl is redy. We re vilble every side f Antli. ur steel hve gne t everywhere; Trbzn, Giresun, Krklreli, Diyrbkrr, Adn, iskenderun, Fethiye, Blrkesir, Mlty, Sinp. As fr exprts, we reched ver 20 cuntries; Pttugl, Germny, lsrel, Bulgri, Arbin mirtes, Jrdn, gypt, Czech Republic, Austri. Becuse, in us the mterils in stck, nly very specil mterils frm prductin t rder. Firms becme frm wherever if wnt t supply these mterils urgently find us in wy. Y/ht wuld gu like t etdice t yutn custttters? Advising smething t ur custmers is very wrng. We re firm t listen t ur custmers' dvices especilly in their crrective ctivities. We tke dvice frm ur custmer. We d nt tke dvice frm ny freign firm s well, Whctt wultl 1u Hhe tet tell if yu Lnt t eurhtte the tnld, sectr? ln Turkey, due t being sectr cming frm its histry being clse t hnd nd innvtive tlent, the mld seetr shw very well develpment. I see this, n incredible bility; I think tht the peple f ny cuntry cnnt m_ke this ther thn ur peple. Mld firs, mld mgzines, freign firms tht wnt t be effective in the mrkel f mld steel re truly disply f this, I see there is very very much serius ptentil in terms f mld exprts in Turkey. Activity in the utmtive sectr nd insensitivity f wrks in the dmestic mrket, enterprises f the diesinking firms in exprt mfter hw much ffect I d nt knw. But cmpeting f Chin with us is veryr difficult. Frm here Miln tkes 2,5 hurs, Dusseldi tkes 3 hurs. This is very serius dvntge. I see future f the mtd sectr very weu..w HAV CM T TH PAT THAT W WAT I TIJR. KV'S MAHKT'' Wht re the trgets f Bidegit Metl cr.jter tbis? We hve cme t the pint tht we wnt in the Turkey's mrket w the mst impftnt trget f urs rs t expnd ur exprts ptentil incresing ur stcking furthermre in specil steels We negtite but exptls in the specit items even with Mexic. We sell gds t Chin nd Indi. There is t g up by S0 cuntries in ur trget. We reserch cuntty in urpe (Germny r Switzeilnd) t set up stck directed twrds specit steels. w ne f the mst imprtnt issues is this tht we hve clne its fesibility. f curse, there re ther investments, but it is nt riqht t explin them nw. lstljt, wht wukl ytt Like t 6tdd? I thnk very much. I wish successes t vur mqztne.