TEACHING DESIGN in ENGINEERING MANAGEMENT at Istanbul Technical University

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1 TEACHING DESIGN in ENGINEERING MANAGEMENT at Istanbul Technical University By Yildirim Omurtag, PhD, PE Professor of Engineering and Science Engineering Department Head Founding Dean School of Engineering & Science Robert Morris University ABET SYMPOSIUM XIV April 19-21, 2012 St Louis, MO

2 ISTANBUL TECHNICAL UNIVERSITY General Description Located in Istanbul, Turkey 5 Campuses (Four in Istanbul) 13 Colleges and 6 Research Institutes 39 UG Engineering Degree Programs 145 MS & PhD Programs >25,000 Full Time Students >2,500 Professors and Research Faculty 23 ABET Accredited Engineering Degrees

3 ISTANBUL TECHNICAL UNIVERSITY A Brief History Est. in 1773 Royal School of Naval Engineering, 1795 Military Engineering (Army) was added 1847 Architecture was added, in 1928 Istanbul Technical University 1944 Istanbul Technical University of Eng & Arch & since 1946 ITU with Schools of Arch, CE, ME & E&E Eng Currently Faculties of: Arch, CE, ME, E&E, Mines, ChE & Metallurgical, Comp & Informatics, Naval Arch & Ocean, Aerospace, Maritime, Textile, Science & Letters and Faculty of Management (Operations), Since 1982.

4 ISTANBUL TECHNICAL UNIVERSITY Faculty of Management Engineering A Brief History -- Industry/Production Engineering was a branch in Mechanical Engineering Faculty since the fifties. -- Project Engineering/Operations (Isletme) was started in the Civil Engineering in 1977 under the name of Management Engineering. -- In 1982 Industrial and Management Engineering along with economics, law, marketing combined as Faculty of Management Engineering offering IE and MgtE degrees at the BS-MS and PhD levels.

5 ABET ACCREDITATION EFFORTS at Istanbul Technical University -- Substantial Equivalency was granted to several programs in Turkey as early as (at METU) -- At ITU Substantial equivalency goes back to 2004 for some major disciplines in Engineering. -- As of 2006 Nineteen programs are shown to have Substantial Equivalency by ABET including IE (Management Engineering was not among them) -- In 2009 Twenty three BS Degree programs were Accredited (or re-accredited) including Mgt Eng.

6 ABET ACCREDITATION EFFORTS at Management Engineering Department In 2004 Management Engineering Self study did not look promising as far as the Accreditation criteria. There was no Senior Design course or its equivalent. Difficulty of presenting Design courses in the US in EMgt programs were discussed. They quickly grasped the importance of such a course and got to work to develop their own model for it. This effort over resulted in a Three course sequence described in the following slides.

7 ISTANBUL TECHNICAL UNIVERSITY Management Engineering Design I Management Engineering Design II Integrated System Design Design Courses in Mgt Engineering

8 MANAGEMENT ENGINEERING DESIGN I (Product/Process) & MANAGEMENT ENGINEERING DESIGN II (Facility) & INTEGRATED ENGINEERING DESIGN (Enterprise)

9 Industry Speakers Lecture Discussion Group project and presentations Course Delivery Format

10 Management Engineering Design I Instructor : Prof. Dr. Nimet Uray Asst Prof. Dr. Deniz Tuncalp Teaching Assistants: Okşan Imamoğlu Berna Tektaş Cagatay Bahadır

11 Course Objectives & Description 1. This course is designed to introduce the basic concepts of engineering design and new product (hard or soft) development process which includes: Need and market analysis, Information gathering, Product specifications, Concept generation- selection and testing, Product design and cost analysis.

12 Course Objectives (cont) 2. To teach Engineering design concepts, its elements and the processes, 3. To teach new product development process, 4. To improve the skills of new product idea generation, how to find new opportunities and turning ideas and opportunities into new products while working in teams, 5. To improve the ability of students to conduct research by collecting data on specific market needs, to analyze and to integrate them to drive useful conclusions.

13 Selecting an industry or sub- industry Input from industry experts as needed Choice of a product category with a high potential for growth by collecting and examining data about the selected industry via trend analysis, production, consumption & foreign trade, etc -Review of customer research reports -Researching customer complaints Conducting consumer need analysis for selected product or product category Problem Definition Obtaining information from target customer groups about their usage of selected product, thru: -In-depth interview -Focus groups -Sampling studies -Observation etc.: ENGINEERING DESIGN PROJECT FLOW CHART

14 Conducting qualitative market research or Conducting a quantitative market research through structured primary data collection method such as questionnaire Interpreting the data obtained from customer analysis in terms of customer needs and developing a list of needs statements Establishing relative importance of needs Setting target product specifications (Use of QFD and House of Quality) Concept Generation, Screening and Selection Analysis of secondary data sources to collect competitive benchmarking information Conducting indepth interviews with experts if it is necessary Concept Testing: Quantitative Market Research

15 Revisions on the first part of the term project Cost Analysis Selection of Material/Production Technology Prototype Design ENGINEERING DESIGN PROJECT FLOW CHART (Part II)

16 Umbrella with solar energy Orange juice vending machine Portable heating device Smart shopping cart

17 Brush for hair dye Automatic watering for pot plants Compact nail polish pen Double bee: Data transfer between two portable disks

18 Management Engineering Design II Instructor: Assoc. Prof. Dr. Ferhan Çebi Teaching Asst: Okşan Imamoğlu

19 Course Description Determination of the product and process requirements for a given product under specific cost, volume, space, etc constraints and designing the complete system for a facility that is feasible to produce that product for the global markets. Logistics, layout, human resource requirements, equipment selection, plant design with operation and maintenance plans for a given product are included.

20 Course Objectives 1. Develop and practice the ability to do research, provide data, analyze data and adapt the results to real life in a systematic manner following an engineering methodology. 2. Develop and practice the ability to provide integrated solutions for problems by team study and gain analytical thinking in problem solving. 3. Develop and practice the ability to design a functional and feasible production system.

21 Selected Product Production capacity and model variations are determined. Seasonality and other factors sorted out. Supply and distribution channels envisioned. Space requirements and relationships among processes are determined. Materials flow patterns established. Logistics and Materials handling plans contemplated Firm description in terms of mission statement, vision statement and organizational chart are defined and firmed up. MANAGEMENT ENGINEERING DESIGN II PROJECT FLOW CHART

22 Parameters related with production (takt time, scrap rate, efficiency rate), time study, operations chart Process design (route sheets, number of machines and employees needed, conveyor speed) Alternative Layouts are developed and the best one selected and approved Cost estimates & Project reports MANAGEMETN ENGINEERING DESIGN II PROJECT FLOW CHART (Cont)

23 Umbrella with solar energy PEDICAB BABYBIKE THISWAY

24 SHOPPING-BIKE: THAT FOLDS TO BECOME A SHOPPING CART

25 BIKE WITH A BABY BUGGY: BIKE WITH A BABY BUGGY FOR CARRYING 0-6 YEARS OLDS. IT ALLOWS MOTHERS TO RIDE A BIKE WITH THEIR CHILDREN IN A SAFE MANNER.

26 MODERN BABY-CHAIR PASHA FOR 0-5 YEARS OLDS. IT CAN BE USED AS A BABY CRADLE AND LATER ON AS A HIGH CHAIR. Modern Baby Chair Pasha

27 PLOT PLAN

28 CUTTING WORKSTATION

29 SPINNING WORKSTATION

30 DRILLING WORKSTATION

31 PAINTING AND DRYING WORKSTATION

32 WELDING WORKSTATION

33 MANAGEMENT BUILDING FIRST FLOOR LAYOUT MANAGEMENT BUILDING FIRST FLOOR LAYOUT

34 MANAGEMENT BUILDING SECOND FLOOR LAYOUT MANAGEMENT BUILDING FIRST FLOOR LAYOUT

35 Integrated System Design Instructors : Assoc Prof Dr Ferhan Çebi,(Coordinator) Prof Dr Nimet Uray Asst Prof Dr Cumhur Ekinci Asst Prof Dr Mehmet Erçek

36 Entrepreneurship concept and process, the development of the conceptual design of innovative, technology based, feasible and sustainable service systems, data collection regarding the concept, data analysis, sub-component design for the system, integration of the subcomponents, submission of the written project report and oral presentation. Course Description

37 To improve the skills of idea generation, catch and afford opportunities and to build up the technical, analytical and managerial abilities to apply them in a Team. To improve the ability of students to conduct research and analyze the data they acquired to drive useful conclusions and support decision making. To orient the students to plan an enterprise in service or manufacturing sectors. Course Objectives

38 -Published statistics - Institutional web sites Analysis of the development of service industries in Turkey in terms of economic, technological and legal factors by conducting research and evaluation of the findings by making a comparison with growth indicators of world markets. Determining the service industries and subindustries with growth potential Determining the alternative ideas for planning an enterprise and choice of the most attractive and appropriate one. Observation etc Understanding needs and expectations of customer segments in selected industry. Definition of the service offered to the market: Definition of basic benefits, value offered to the customers. Description of the target market PROJECT FLOW CHART 1

39 - Brain storming - Web-sites Secondary data sources -Expert interviews Conducting indepth interviews with experts Determining the level of demand, its growth potential and trend; Setting the appropriate price range for the service offered 1 What kind of organization, facility and distribution system is required? What are the technical, legal and institutional requirements? Are these available or provided from outsources? Collecting information from target markets: Quantitative market research -Information collection for Benchmarking -Secondary data on cost of equipment, machinery etc. What kind of infrastructure, human resource, equipment, tools are needed? Cost of all of these resources? Financial Analysis -Projected revenues and expenditures, assets, determining the amount of financial requirements -Analysis of financial resources and liabilities (availability and adequacy of different sources such as equity capital, debt financing, sponsor companies, EU funds etc) -Cash flows and break even analysis PROJECT FLOW CHART

40 Flying Saucepan The basic goal of this project is to encourage lower-income house wives to participate in professional life: It provides flexible working hours to housewives. Women can work while children are at school. & To provide home cooked meals People who miss home cooked meals can order their meals.

41 An online ordering system is designed System introduction Membership form Membership agreement Order Online shopping Cash Tickets Credit cards Membership Payment Facilities for cooking are designed Hiring process to employ housewives is developed. AND Recieps are collected. Deliveries are planned. Pilot region application is planned. Financial analysis are performed, NPV is estimated. Finance Director Finance unit Accounting unit Marketing Director Sales unit Marketing unit Coordinator IT Director Human Resources Director Housewives unit Other employees unit organizational chart Operations Director Production unit Purchasing unit

42 Çiftlik Borsası: An investment instrument In this project a new investment instrument is introduced. The company ensures investors a high, low risk return rate. Customers Buy agricultural products income products Land owners National and international organizations which support scientific agriculture. funding Farm Land Agricultu ral stock market donations Supporting units funding Parcel of lands Investors Invest in parcel of lands in other words invest in agricultural products

43 People can use the webpage to invest Company searches suitable lands for each product, and cultivates products. It uses scientific methods and technology to ensure quality and high return. In this project; Processes are designed, Related financial calculations are performed, Organizational units and job specifications are defined, & Pilot region application is planned. Pilot region application plan for PUMPKIN

44 Babybee Hotel: An hotel service which looks after children for 24 hours. NanePop: An extraordinary restaurant in which customers can cook and they give assistance to their customers while cooking. Solid Waste Transformation System: An integrated system to benefit from organic wastes. Yaşam Evleri (Life Houses): Facilities designed for elderly people. They can deal with their hobbies and live there in comfortably. Engel Tanıma (Ignore Disability): audio books for visually impaired people. Other Examples

45 GÖKYÜZÜNDE İSTANBUL- (Istanbul from the Sky) Cihangir Ertaban Ferhat Dal Kamer Tekinaslan Olgu Gümüş Onur Ersoy Umut Orhon Son Rapor- Final Report

46 GÖKYÜZÜNDE İSTANBUL NELER YAPTIK? What we did? HİZMET- SERVICE KONUM- LOCATION ROTA- ROUTING RÜZGAR- WIND INFO ZEPLİN- BLIMP FİNANS- FINANCIALS

47 HİZMET- service Turizm- Tourism Reklam- Advertising Özel Etkinlikler- Special Events TV çekimleri- TV Production

48 HİZMET - TURİZM Kime?- to whom? Yerli turistler- Domestic tourists Yabancı turistler- Foreign tourists Kurumsal geziler- Private parties Nasıl?- How? Zepline ulaşım- How to get there Gezi, ikramlar- Tours and services Ne Zaman?- When? Yılda 180 gün- 180 days/yr Sabahları - Kahvaltı ve İçecek- Bfst Günbatımı - İkram ve şampanya- Supper Özel Geziler - Müşteri istekleri- Specials Nerede?- Where? Tarihi yarımada ve boğaz- Bosphorus Ne Kadar?- How much? Sabah $ 495 Günbatımı $ 595 Özel Geziler Specials by arrangement

49 HİZMET - REKLAM Kime?- To Whom? Reklam Ajansları- Ad Agencies Nasıl?- How? Ürünün çevresine giydirilecek branda ile- Cover over the blimp Ne Zaman?- When? Operasyon süresince- per contract Nerede?- Where? Şehir üzerinde- Bosphorus, etc Ne Kadar?- How much? Oldukça uygun fiyatlarla - As negotiated

50 HİZMET ÖZEL ETKİNLİKLER- SPECIALS Kime?- To whom? Rock n Coke gibi etkinliklere- special events Nasıl?- How? Birkaç günlük kiralama ile denetim faydası göz önüne alınarak- Per rental agreement Ne Zaman?- When? Yılda birkaç kez- several per yr Nerede?- Where? Tüm Türkiye de- All over Turkey Ne Kadar? How much? Etkinlik bazlı fiyatlandırma- Per agreement

51 HİZMET TV ÇEKİMLERİ- TV Production Services Kime?- To whom? TV kanalları- TV Channels Nasıl?- How? Şehrin merak edilen yerlerine, haber ya da etkinlik nitelikli- Documentaries as needed Ne Zaman?- When? Yılda yaklaşık 15 kez- 15/year Nerede?- Where? Tüm Türkiye de- All over Turkey Ne Kadar?- How much? Etkinlik bazlı fiyatlandırma- Per agreement İkili anlaşma- Special contracts

52 NEREDE KONUMLANIYORUZ?- Proposed Location Hezarfen Havaalanı Hangar 20X100m Alan İstanbul merkeze 20 dk. mesafede Otoyollara bağlantı YTL Yıllık Kira- Rent/yr Beyoğlu Yönetim Ofisi- Office Otellere yakın İletişim ve koordinasyon Transfer Aracı YTL Yıllık Kira- Rent/yr

53 UÇUŞ ROTASI- Planned Flight Route

54 RÜZGAR BİLGİLERİ- Average Wind Info & Other requirements Zeplin uçuşu için maksimum rüzgar hızı limiti: 10 m/s = 36 km/sa Max wind speed for safe operation: 10 m/s or 36 km/hr Güvenli bir uçuş için operasyon limiti: 30 km/sa Max flight speed for safe operation: 30 km/hr Meteoroloji Genel Müdürlüğü ile sürekli iletişim Continuous communication with National Weather Service İstanbul un hakim rüzgarı: Kuzeydoğu / Ortalama 10 km/sa- Average Prevailing winds in Istanbul: 10 km/hr Belirlenen operasyon dönemi: Nisan Eylül Planned operation period: April-September 1: Meteoroloji Genel Müdürlüğü

55 ZEPLİN- Blimp Specs Skyship 600 Uzunluk: 59.0 m Yükseklik: 20.3 m Yolcu Kapasitesi: 13 2 motorlu Max hız: 104 km/sa, Ort. Hız: 56 km/sa 50 saat havada kalabilme

56 FİNANSAL ANALİZ Financial Analysis Summary VERİLER- Assumptions Operasyon Süresi (Gün): 180 Günlük tarifeli taşıma geliri: Özel kiralama: Günlük reklâm geliri: 4000 Bakım ve Onarım Giderleri: 10% Büyük etkinlikler: TV çekimleri: Sigorta Gideri: 20% Helyum Kapasitesi (m 3 ) 8225 YATIRIM MALİYETİ- Initial Investment Zeplinin satın alımı: Kamu vergileri ve gümrük: Hangar maliyeti : Helyum (ilk dolum): Şirket aracı: Toplam: TL YILLIK OPERASYON MALİYETİ (TL) Annual Cost of Operation Helyum Gazı (%2): Bakım / Onarım: Reklam değiştirme: Sigorta: Personel giderleri: Alan kirası: Ofis kirası: Yakıt: Toplam: TL

57 FİNANSAL ANALİZ- Financial Analysis (Cont) GELİRLER (YTL) 1. yıl 2. yıl 3. yıl 4. yıl 5. yıl Özel Kiralama Taşımacılık Reklam Geliri Operasyon sırasında Ayrıca çekimler Anlaşmalar Büyük etkinlikler TV çekimleri TOPLAM- Sum TL Zaman (yıl) Giderler (TL) Gelirler (TL) Net durum Years Expenses Income Profit or Loss Toplam- Sum TL TL TL

58 FİNANSAL ANALİZ- Breakeven Analysis Başabaş Analizi

59 Teşekkür Ederiz.. Thank You! Cihangir Ertaban Ferhat Dal Kamer Tekinaslan Olgu Gümüş Onur Ersoy Umut Orhon Gökyüzünde İstanbul.. Istanbul From the Sky

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