the Rightful Honour of being Unique In other words, the effort made to become perfect.

Transkript

1 2013

2 the Rightful Honour of being Unique YATSAN, who started their production process in 1974, which they define with their slogan 'a good day starts with a good night', has approximately 150 locations in Turkey today as well as being the preferred brand for thousands of consumers in 40 countries worldwide. It is possible to summarize the driving force behind such a huge success with one word: Perfectionism. In other words, the effort made to become perfect. It has always been a brand that directs, changes, and transforms the culture of sleeping at all times and under any circumstance during the production process that races against time from the most complex models you can think of, to the textiles that are the hardest to obtain, and labour that requires the most qualified skills.

3 the Place Where Everything Started Everything started with our desire for people to experience a more comfortable and quality sleeping experience in the mattress industry. In order to achieve our objective we invested in technology and human resources: we established one of the few production centres of the industry in Turkey with a facility covering m 2. While keeping up to date with the latest inventions and novelties, we did not forget to share the fruit of our R&D department with the rest of the world. Thanks to contractual products produced for international brands and the fact that the majority of our products are exported to 40 different countries, we have become a brand preferred by ten thousands of consumers worldwide. Today the brand YATSAN makes its mark in the industry with its wide range of products; spring mattresses with different characteristics, mattresses made from visco-elastic materials with no springs, latex mattresses, specially designed mattress headboards, designer mattresses for yachts, and water mattresses.

4 High Quality Standards from the Inventor of Many 'Firsts' and the 'Bests' The production philosophy of YATSAN, who continues to grow by constantly updating itself, grows based on two fundamentals. These two fundamental rules are establishing new standards by constantly exceeding expectations and aiming for top quality in every task. YATSAN, who offer consumers and corporate clients service within this context in both national and international retail and contractual markets, offers a wide range of products thanks to the 'custom design' solutions. Today an extremely broad range of products comprised of spring mattresses with different characteristics, mattresses made from visco-elastic materials with no springs, latex mattresses, specially designed mattress headboards and bedroom suites, designer mattresses for yachts, mattress bases, and mattresses made from natural materials are sold worldwide under the name of YATSAN. The reason is simply because she must either make the best or make the first

5 the Difference of Producing with Feel An important part of YATSAN s production process still lies in the skilled hands of qualified experts, regardless of the fact that advanced technology is preferred during production. Each product that is part of YATSAN s luxury mattress collection is always approved by a head expert. Skilled eyes and hands always check all components and installation elements of the products to offer the consumer the quality they are promised. The reason being that production based on feeling and touching is an essential brand value for YATSAN.

6 They are only children! They must 'sleep and grow' in order to develop, learn, and improve their memory skills. We have combined the physical and mental conditions of children with our experience. We have developed JOUJOU, MON AMI, FUNNY, and PUZZLE especially for children, which absorb sweat fast, take the shape of the body in every sleeping position, and are in-sync with regular hormone secretion. We did not stop at just mattresses, but developed visco and latex options in order to offer them uninterrupted sleep and ensure healthy development.

7 One of the biggest honours for us was the fact that SERTA, the brand that changed sleeping habits, chose us to be their licensed manufacturer in Turkey. SERTA, established in the U.S.A. 75 years ago, has changed the sleeping habits of millions since the day it was incorporated. The vision to use natural materials, the advanced technology 'Mira-Coil' spring systems, and unique designs designate the slogan for SERTA, who produce the world s best beds, 'we make the world's best mattress'. We believe that the reason why SERTA granted YATSAN the authority of becoming their licensed manufacturer in Turkey, a collaboration based on trust, is due to our vision of manufacturing mattresses. SERTA has extended its licence agreement with YATSAN to 13 countries. By General agreement dated 1 Oktober 2009 and sole agreements of 13 countires dated 20 December 2011 SERTA and YATSAN have conclude a kind of civil contract for 5+5 years. The First SERTA-YATSAN store was opened in Casablanca, Morocco in September Second store opened in Bremen, Germany in June With Corner stores 12 in Romania, 6 in Slovenia and Croatia, SERTA brand continues branding with full speed. Our objective is to represent the brand SERTA with a great passion and the care it deserves both in our sales in Turkey and the products we export overseas. Today, SERTA has become the fastest growing luxury mattress brand in Turkey.

8 Never underrate a mattress. Today, TEMPUR, who has proved their brand and products to the world, offer a unique and inimitable sleeping experience to the world thanks to a very special technology used by astronauts of NASA. Forget everything you know about mattresses. Today, TEMPUR has made a breakthrough on the subject of healthy sleep thanks to advanced technology. As opposed to a hard or soft mattress for a good night s sleep, TEMPUR argue that the mattress must be hard and soft in places where it should be in order to facilitate the needs of the body, and offers a truly unique sleeping experience by genuinely ensuring special comfort. On 10 May 2010 TEMPUR-World decided to distribute their goods via YATSAN, which is yet again proof of our outstanding success. Thus, YATSAN adds to its success with this unique brand.

9 The result of a hundred years of experience: Quality KING KOIL has been providing high quality at a very affordable price to its customers all over the world, particularly the the USA since Comfort, substantiality and value have become the foremost specific features of the brand KING KOIL as every mattress is designed, planned and produced by the most competent hands. Uniting the consciousness of 'healthy mattress' with design, the quality of KING KOIL is being the choice of our customers. The contribution of technology to health: A perfect mattress A good mattress experience, revealed the science of mattress including the startling technological developments throughout the recent years. This science provides a perfect mattress experience to you by combining an unexceptionable mastership with a spectacular design. We, as KING KOIL, are combining our experience of mastery of a hundred years with numerous technological materials and we offer you an opportunity of passing the one third of your life with visco elastic smart mattress, small pocket springs located individually and materials like multi spring, horse hair, cotton and wool. Your health is in your mattress KING KOIL aims to offer a good and a healthy mattress experience. This aim has resulted in thousands of pleased customers. Your mattress where you spend one third of your life is the first step to start a healthy day.... and the place where experience meets mastership: YATSAN YATSAN who has committed to a more comfortable and a more qualified mattress experience for 35 years, is one of the few mattress producers having a production licence all over the world for KING KOIL products which is an international brand. By Turkey production license of KING KOIL, producing KING KOIL branded and licensed customized products to other license holder countries (Germany, Greece, Czech Republic, etc.). Combining contemporary manufacturing technologies with an approach of boutique production YATSAN achieves successfully the complete customer satisfaction pursuing the conception of perfect mattress in KING KOIL products as well.

10 A journey that began in 1881 in the town of SEALY, Texas, when Daniel Haynes, cotton gin builder, filled a request for a cotton-filled mattress. And then another. His business grew exponentially, which led to more innovations and several patents. Among them, a machine that compressed cotton. Fifteen years later, Haynes sold his patents to a Texas Company that retained the Sealy handle Soon after, ad exec Earl Edwards penned the slogan 'Sleeping on a Sealy is like sleeping on a cloud.' And with that, SEALY mattresses were a national phenomenon. By 1920, SEALY had 23 licensed plants in many regions. This growth and renewal carried on with each passing day and for the purpose of creating healthier sleeping environments, it made the way of initiating the production of latex beds. Today the company owns and operates 25 bedding plants in the U.S. Three are dedicated to innerspring and foundation component parts and one is dedicated to producing its very own latex another first in the mattress industry. SEALY brand products have become prominent as from November 2012 by the Turkey distributor of YATSAN, in sleeping sector.

11 %46,35 MATTRESS %16,16 BED SETS %10,79 HEADBOARDS %7,41 SLEEP PRODUCTS %5,62 ACCESSORIES %2,89 SOFAS & ARMCHAIRS %10,78 BOXES Note. The percentages stated above are calculated based on sale value, not quantity. Sales Analysis

12 % % % %20 %14 %60 %38 % Progress Rates

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15 Public Institution Aydın Richmond Epesus Otel, Kuşadası Niş Otel, Kuşadası Sun Set Otel, Kuşadası Aqua Fantasy Otel, Kuşadası Olivia Konutları, Kuşadası Korumar Otel, Kuşadası Efes Evleri, Şirince Divan Otel, Selçuk Cahrisma Delux Otel, Kuşadası Otel Derici, Kuşadası Otel Grand Özçelik, Kuşadası Adakule Otel, Kuşadası Akbulut Otel, Davutlar Arora Otel, Kuşadası Kayhan Bey Otel, Kuşadası Berlin Otel, Didim Cem Otel, Kuşadası Funy Otel, Kuşadası Grand Blue Sky Otel, Kuşadası Grand Özçelik Otel, Kuşadası Gürbüz Otel, Kuşadası Harmoni Motel, Kuşadası İmbat Otel, Kuşadası Karafaki Motel, Sarmısaklı Köken Otel, Kuşadası Liman Otel, Kuşadası Melisa Apart, Kuşadası Minay Otel, Kuşadası Onur Otel, Kuşadası Pelikan Otel, Kuşadası Otel Altınersan, Didim Otel Cidihan, Kuşadası Club Adonis, Akbük Polat Beach Otel, Kuşadası Santur Otel, Kuşadası Sarıvilla Turizm, Kuşadası Sea Light Otel, Kuşadası Tamsa Otel, Kuşadası Göksel Motel, Didim Gölevi-Talya Otel, İzmitTropikal Otel, Didim Venosa Beach, Didim Tusan Otel, Kuşadası Villa Otel, Kuşadası Derici Otel, Kuşadası Golden Key Otel, Kuşadası Göçtur Otel, Didim Kuştur Tatil Köyü, Kuşadası Otel Zeus, Kuşadası Ömer Tatil Köyü, Kuşadası Önder Otel, Kuşadası Özgüven Otel, Kuşadası Pigale Otel, Kuşadası Others Dedeman Otel, Ankara Hotel Dedeman, Rize Hilton, Ordu Hilton, Avanos Hilton, Ankara Hilton, Bursa Double Tree by Hilton, Diyarbakır Hamptan by Hilton, Bursa Ankara Hilton, Kavaklıdere-Ankara Crown Otel, Bursa Sherwood Breezes Hotel, Lara Sherwood Dreams Hotel, Boğazkent Sherwood Greenwood Hotel, Göynük Sherwood Sensimar Hotel, Boğazkent Büyük Abant Otel, Bolu Büyük Avanos Otel, Nevşehir Gürol Sapanca Otel, Sapanca-Adapazarı Club Kapheros, Assos Clasis Dağ Evleri, Giresun Cappadoccia Cave Resort, Nevşehir Clup Voyage, Sorgun Şale Butik Otel, Uludağ A.Emreli Otel, Ayvalık Acem Otel, Ayvalık Asur Otel, Dalyan Vivaldi Butik Otel, Çankaya-Ankara Mona Butik Otel, Kızılay-Ankara Ayvalık Motel, Ayvalık Barida Hotels, Isparta Baybora Otel, Nevşehir Casa Di Ada, Ayvalık Ceylan Otel, Ankara Club Güral Premier, Tekirova Çanak Otel, Çanakkale Çelik Palas Hotel, Bursa Deniz Motel, Sarmısaklı Diadalolos Otel, Burhaniye Divan Otel, Alaşehir Ekbir Otel, Ayvalık Ereğli Butik Otel, Konya İmanoğlu Tatil Köyü, Balıkesir Kilikya Palace Hotel, Göynük Konak Mazlum, Erzincan Korel Otel, Afyon Akgün Pansiyon, Bozcaada Aliş Otel, Gökçeada Ayazma Su Otel, Bozcaada Cebi Motel, Bozcaada Köroğlu Otel, Bolu Kral Otel, Ayvalık La Mer Art Hotel, Göynük Marry Gold Suits Apart, Bursa Megas Otel, Ayvalık Menuc Otel, Van Merdan Otel, Aksaray Mithat Butik Otel, Ankara Mithat Otel, Ankara Mna Otel, Van Nebilüks Otel, Antalya Nil Otel, Sarmısaklı Oba Termal Otel, Bursa Orantes Otel, Antakya Ortunç Turizm Otel, Ayvalık Osaka Otel, Şirinevler Otel Altıner, Edremit Asya Pamukçu Termal Otel, Balıkesir Otel Ay, Aksaray Otel Bera, Konya Atami Otel, Gölköy Otel Sayar, Kütahya Otel Yeniçeri Özgül Termal, Gazlıgöl Özsoydanlar Turizm, Denizli Pam Otel, Patara Pamuksu Otel, Pamukkale Park Marina Otel Paşa Park Otel, Konya Agrigento Otel, Erdek Alara Hotel, İncekum Pegasus Palace, Sarıgerme Polat Renaissance Otel, Balmacı Polat Termal Otel, Pamukkale Safran Resort, Sandıklı Saygın Motel, Fethiye Sed Otel, Taksim Sevo Motel, Ayvalık Sineda Otel, Afyon Soley Otel, Ayvalık Şenocak Motel, Ayvalık Varol Motel, Sarmısaklı Yacht Boutique Otel Yalı Otel, Kilyos Yalıhan Otel, Avsallar Yeşil Ev Otel, Kilyos Abay Otel, Kars Adana Orduevi, Adana Alkoçlar Otel, Bursa International City Otel, Germany Hotel Arena Cologne, Germany Titanic Otel, Germany Hotel Adina, Berlin-Germany Hotel California, Berlin-Germany Savotel Gmbh, Frankfurt-Germany Hotel Arena, Köln-Germany Hotel Weisser Baer, Mulheim-Germany K+K Palais Hotel, Vienna-Avusturya K+K Hotel Maria Theresia, Vienna-Avusturya Ramada, Vienna-Austria Hotel Schachenwald, Unterpremstatten-Austria Hilton, Baku-Azerbaijan Jumeirah Hotel, Baku-Azerbaijan Hotel Helios Golden Sands, Bulgaria Apart Hotel Sunrise, Obzor-Bulgaria Adina Apartment Hotel, Copenhagen-Denmark Hotel Romance Karlovy Vary, Czech Republic Roussill Hotel, Argeles Plage-France Hotellerie du Chateau de Floure, Floure-France Park Otel, Palestinian Ocean Bay Hotel, Banjul-Gambia Sunbeach Hotel, Banjul-Gambia Park Hotel, Borjomi-Georgia K+K Hotel Picasso, Barcelona-Spain Cenit Conil S.L., Cadiz, Cadiz-Spain Gran Hotel uto Palace, Palma De Mallorca-Spain Epsilon Delta, Nazareth-Israel Radisson Sas, Reykjavik-Iceland Acapulco Hotel Resort and Convention & SPA Center, Girne- Cyprus Liman Otel, Cyprus Gulbenes Muıza, Jurmala-Latvia Baltic Beach Hotel in Jurmala, Jurmala-Latvia Art Hotel, Budapeşte-Hungary Hotel Spirit, Sarvar-Hungary Ayada, Maldives Hotel Cite' Chemin De Fer, Conakry-Rep.De Guinee Hotel Le Rocher, Conakry-Rep.De Guinee Hotel Belair, Conakry-Rep.De Guinee Hotel Cavalerul, Rumania Plaza Hotel, Ljubljana-Slovenya Hotel Kyma, Chios-Greece Aqua Blue Hotel, Kos-Greece Pelagos Suites Hotel, Kos-Greece Villa Vager Hotel, Levidi-Greece Costa Perla Hotel, Peloponnisos-Greece Hilton, Rodos-Greece Armata Hotel, Spetses-Greece Delta Hotelia, Tavros-Yunanistan Emotions Country Resorts, Voutiro Evrytanias-Greece 1. Ordu Loj. Komutanlığı Mu.işl. Tk., Çatalca 1. Taktik Hv. Kuv. K.lığı Hast., Eskişehir 2. Ana Jet Üs K.lığı, İzmir 7. Ana Jet Üs K.lığı, Malatya Afyon Orduevi, Afyon Aksaray Orduevi, İstanbul Atatürk Eğt. ve Arş. Hast., İzmir Büyükçekmece Orduevi, İstanbul Büyükçekmece Subay Orduevi, Büyükçekmece Cumhurbaşkanlığı Köşkü, Ankara Cumhurbaşkanlığı Rezidansı, İstanbul Demiryol işl. Eğt. Din. Tes., Şakran Deniz İkmal Grup Komutanlığı, İzmir D.E.Ü. Tıp Fak. Hast., İzmir D.K.K. Aksaz Grup İkmal Komutanlığı, Marmaris D.S.İ.2.Blg. Md.lüğü Kampı, Gümüldür D.S.İ.2.Blg. Md.lüğü Misafirhanesi, İzmir Efes Pilsen Spor Klb., İstanbul Ege Orduevi, İzmir Ege Üniversitesi Kardiyoloji Bölümü, İzmir Egebem Öz. Sağlık Hizm., İzmir Emlakbank Misafirhanesi, İstanbul Emn. Gn. Md.lüğü Polis Mor. Eğ.K., Didim Erzurum Devlet Hast., Erzurum G.A.T.A., Ankara Genç. Spor Bak.lığı Foça Sh. Sporları, Foça Harbiye Orduevi, İstanbul Hava Harp Okulu, İstanbul Hava Meydan Komut., Milas Hv.Kuv.Hastanesi, İzmir Isparta Devlet Hast., Isparta Isparta Gülkent Hast., Isparta İş Bankası Dinlenme Tesisleri, İzmir İş Bankası Misafirhanesi, İstanbul İzmir Polis Eğt. Moral Mrkz., İzmir Kalender Orduevi, İstanbul Kalender Orduevi, Yeniköy Kanlıca Orman İşl. Müd., Beykoz K.K.K. Özel Eğitim Mrk. Komutanlığı, Bodrum K.K.K Komutanlığı Rehabilitasyon Mrkz., Ayvalık M.İ.T. Dinlenme Tes., Ankara Maliye Bakanlığı Din. Tes., Marmaris Mrkz. Bnk. Residansı, Ankara Necat Hepkon Devlet Hastanesi, Seferihisar Pamukbank Sosyal Tes., Silivri Polis Morel Eğt. Mrk., Didim RTÜK, Ankara Rüştü Ünsal Polis Okulu, Gürçeşme Selimiye Astsubay Orduevi, Selimiye - Üsküdar Space Center, İzmir S.S.K. Tepecik Sağ. Hast., İzmir Su Ürünleri Misafirhanesi, Antalya Şanlıurfa Orduevi, Şanlıurfa Şifa Tıp Merkezi, İzmir Tabiboğulları Öz. Sağ. Hast., İzmir Tepecik S.S.K. Hastanesi, İzmir T.C.D.D. 3. Blg. Misafirhanesi, İzmir T.C.D.D. Eğitim Dinl. Tes., Urla T.E.K. Tesisleri, İstanbul Tıp Fakültesi Hast., Aydın Tire Özel Sağlık Hast., İzmir Türkbank Misafirhanesi, İzmir Türkiye Polis Emeklileri Derneği, Erdek Türkiye Vakıfbank Dinlenme Tesis., Ayvalık Orman İşl. Müd., Bayındır Orman İşl. Müd., İzmir Yeşilyurt Devlet Hast., İzmir Zübeyde Hanım Hast., İzmir

16 Organik yaşam tarzının uyku hali... İyi bir uykunun en doğal hali... İyi bir uykunun en teknolojik hali... Our Store Concept İyi bir uykunun en doğal hali...

17 İSTANBUL - European Side Bahçeşehir Bahçeşehir Akbatı AVM Etiler Etiler Outlet Florya Beşyol Kuruçeşme Marmara Forum AVM Marmara Park AVM Masko Masko Outlet Nişantaşı Yeşilköy İSTANBUL - Anatolian Side Acr Loft AVM Anadolu Hisarı Bağdat Caddesi Buyaka AVM Caddebostan Çekmeköy Outlet Kavacık Kervan Ataşehir Küçükyalı Maltepe Carrefour Modoko Palladium AVM ÇANAKKALE Merkez BURSA İzmir Yolu Osmangazi Nilüfer Outlet ADANA Seyhan Gazipaşa KAYSERİ Merkez MUĞLA Bodrum Bodrum-2 Fethiye İZMİT Merkez Mobesko İstanbul, Palladium Adana, Seyhan İzmir, Alsancak İstanbul, Akbatı İstanbul, Buyaka ANKARA Çayyolu Ümitköy Turan Güneş Çankaya Ankamall AVM Panora AVM Kentpark AVM DENİZLİ Acıpayam Yolu Çamlık AYDIN Kuşadası Kuşadası Kipa AVM İzmit, Mobesko Ankara, Panora İZMİR Agora AVM Alsancak Alsancak Plevne Egepark AVM Karşıyaka Karabağlar ANTALYA Aspendos Terra City AVM Manavgat Stores MOROCCO Casablanca FRANCE Montpelier CYPRUS Lefkoşe Lefkoşe-2 Girne Magosa İzmit, Merkez Denizli, Çamlık Ankara, Çayyolu İstanbul, Kuruçeşme

18 İstanbul, Masko İzmir, Ege Park Ankara, Çayyolu İstanbul, Çekmeköy İstanbul, Nişantaşı İstanbul, Anadolu Hisarı Denizli, Çamlık İstanbul, Bahçeşehir Antalya, Terracity Bursa, Nilüfer İstanbul, Etiler Ankara, Ankamall İztanbul, Bağdat Caddesi İzmir, Karabağlar İzmir, Plevne Muğla, Bodrum Ankara, Turan Güneş İstanbul, Buyaka AVM Kıbrıs, Lefkoşe Aydın, Kuşadası İstanbul, Kuruçeşme Antalya, Aspendos Bursa, Osmangazi

19 Kayseri, Merkez İstabbul, Nişantaşı İstanbul, Caddebostan Bursa, İzmir Yolu İstabbul, Marmara Forum İstabbul, Modoko İzmir, Agora İstanbul, Bağdat Caddesi İstabbul, Etiler Ankara, Turan Güneş Ankara, Kentpark İzmir, Plevne İzmir, Ege Park Antalya, Terracity İstanbul, Maltepe Carrefour Aydın, Kuşadası Kipa İstanbul, Masko İstanbul, Anadolu Hisarı Muğla, Bodrum İstanbul, Yeşilköy

20 Anfaş, Antalya 2010 IMM, Köln 2011 İMOB, İstanbul 2011 İMOB, İstanbul 2012 IMM, Köln 2012 Fairs