81universities 29687participants

Transkript

1 2018

2 MMC Methodology and Sample Size 81universities 29687participants The announcements are made via university managements, career centres, student clubs, social media and . The survey was conducted online. The research was conducted between November 14, 2017 and March 31, Methodology and sample size

3 MMC Gender Male Female 35 % 65 % Gender percentage of the participants

4 Coverage Orta Doğu Teknik Üniv ersitesi Bilkent Üniv ersitesi Eskişehir Osmangazi Ünv. Ege Üniv ersitesi Bartın Üniv ersitesi İnönü Üniv ersitesi Anadolu Üniv ersitesi Karadeniz Teknik Üniversitesi Bayburt Üniv ersitesi Turkey coverage and participating universities list. Yıldız Teknik Üniversitesi Boğaziçi Üniv ersitesi İstanbul Üniv ersitesi İstanbul Teknik Üniv ersitesi Gazi Üniv ersitesi Marmara Üniv ersitesi Hacettepe Üniv ersitesi Uludağ Üniversitesi Koç Üniv ersitesi Sabancı Üniv ersitesi Dokuz Eylül Üniv ersitesi Kadir Has Üniv ersitesi Kocaeli Üniv ersitesi Bahçeşehir Üniv ersitesi Yeditepe Üniv ersitesi Sakarya Üniv ersitesi TOBB Ekonomi ve Tek. Ünv. Galatasaray Üniv ersitesi İstanbul Bilgi Üniv ersitesi Çukurov a Üniv ersitesi Selçuk Üniversitesi Yalov a Üniv ersitesi İzmir Ekonomi Üniv ersitesi Dumlupınar Üniv ersitesi Atatürk Üniversitesi Süleyman Demirel Ünv. Muğla Üniv ersitesi Trakya Üniv ersitesi Beykent Üniv ersitesi Özyeğin Üniv ersitesi Fatih Üniv ersitesi Acıbadem Üniv ersitesi Başkent Üniv ersitesi Yüzüncü Yıl Üniv ersitesi Hitit Üniv ersitesi Fırat Üniv ersitesi Cumhuriyet Üniv ersitesi Akdeniz Üniversitesi Doğuş Üniv ersitesi Bülent Ecev it Üniv ersitesi Ondokuz Mayıs Üniv ersitesi Adnan Menderes Üniv ersitesi Çanakkale 18 Mart Ünv. Haliç Üniv ersitesi Işık Üniversitesi Maltepe Üniv ersitesi Çankaya Üniv ersitesi Dicle Üniv ersitesi İstanbul Şehir Üniv ersitesi Erzincan Üniv ersitesi Gaziantep Üniversitesi Gebze Yüksek Teknoloji Ens. Giresun Üniv ersitesi İstanbul Aydın Üniv ersitesi İstanbul Arel Üniv ersitesi İzmir Yüksek Teknoloji Enstitüsü İstanbul Ticaret Üniv ersitesi Sinop Üniversitesi Niğde Üniv ersitesi Mustafa Kemal Üniv ersitesi Ufuk Üniversitesi Celal Bayar Üniv ersitesi Mersin Üniv ersitesi Düzce Üniv ersitesi Mehmet Akif Ersoy Üniv ersites Balıkesir Üniv ersitesi Afyon Kocatepe Üniv ersitesi Kırıkkale Üniv ersitesi Ankara Üniv ersitesi Amasya Üniv ersitesi Abant İzzet Baysal Ünv.

5 MMC Research model Positioning Value Propositions Attraction Brand Essence Emotional Functional Culture Leadership Competitiveness Products and Services CSR Others Salary Job security Career Opportunities Development Opportunities Others Comm. PR Advertisement Events / Activities Corporate info channels WOM Employer Image Application Retention The Graduate Survey measures the employer image and attractiveness

6 Coverage

7 Sample Company

8 SAMPLE INDUSTRY 2018

9 SAMPLE INDUSTRY

10 SAMPLE INDUSTRY

11 How do Corporate Values & Emotional Attributes and Functional Attributes influence the student choices?

12 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

13 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

14 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

15 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

16 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

17 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

18 How do SAMPLE COMPANY s corporate values influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

19 3 year comparison

20 High Low Heat Map of corporate values. The colours represent the employer s performance relative to the competitors within each attribute.

21 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

22 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

23 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

24 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

25 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

26 How do SAMPLE COMPANY s functional factors influence students choice as an employer, compared to competitors. How important are each of the aspects to you when you are considering your number 1 employer? (Scale 1-5, 1=Not important at all, 5=Very important)

27 3 year comparison

28 High Low Heat Map of functional values. The colours represent the employer s performance relative to the competitors within each attribute.

29 Person Corporate Fit The higher the fit, the longer person stays in the company

30 The attributes that create Person Organization Fit. The higher the fit, the longer the candidate tends to work.

31 Tendency to apply.

32 Lower score means that the company needs to improve its communication on job position opportunities.

33 2 year comparison

34 Brand Personality Dimensions

35 The perception of students about brand personality dimensions

36 The perception of students about brand personality dimensions. It is how students perceive your brand personality and how it is different than your competitiors. How do you evaluate each of the aspects when you are considering your number 1 employer? (Scale 1-5, 1=Very low, 5=Very high)

37 The perception of students about brand personality dimensions

38 The perception of students about brand personality dimensions

39 The perception of students about brand personality dimensions

40 The perception of students about brand personality dimensions

41 The perception of students about brand personality dimensions

42 The perception of students about brand personality dimensions

43 3 Year comparison

44 Information Channels In which channels are you perceived to be most present

45 Question: Which channels do you use in general to learn about potential employers? Choose as many as applicable.

46 Information channels

47 Information channels

48 Information channels

49 Information channels

50 Information channels

51 Information channels

52 Information channels

53 Information channels

54 Demography

55 Gender

56 GPA of students who would like to work at SAMPLE COMPANY

57 Companies chosen by students as alternative to SAMPLE COMPANY

58 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM E. T