UNDERGRADUATE COURSE CATALOG

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1 UNDERGRADUATE COURSE CATALOG

2 LEGEND OF TERMINOLOGY USED Prerequisite: A student can register for the course if he/she has received a passing grade for the prerequisite(s) listed. Special Condition: A student can register for the course if he/she has previously registered for the course(s) indicated as special condition. Restriction: The student can not register for the course if he/she has received a passing grade for the course(s) indicated as restriction or if the restriction is a core course in their program. Furthermore, the student can not register for the course and the one listed as a restriction at the same time. ECTS credit: European Credit Transfer and Accumulation System credit equivalents to BİLGİ credits to be used by Erasmus and other exchange students. Recommended for international students: Courses indicated as recommended for international students are offered entirely or in large part in English. International Students please note! If you do not know Turkish, it is recommended that you only register for such recommended courses. Restrictions, special conditions, or prerequisites for courses do not apply to international students. Such students must instead obtain the approval of their departmental Exchange Coordinator prior to course registration. Please consult the online Course Catalog for updates at 2

3 ADV FOUNDATIONS OF ADVERTISING I The aim of this course is to enable students to develop critical and analytical skills. Students will develop their skills through reading and discussing various topics. More succinctly, this course aims to lead students to question and consolidate what they have learned in earlier years and to further develop their intellectual reserves. Credit(s): 4 ECTS Credit(s): 8 Term(s): Fall only REKLAMCILIĞIN TEMELLERİ I Bu dersin amacı, öğrencilerin eleştirel ve analitik yeteneklerini geliştirmektir. Öğrencilerin bu yeteneklerini, verilen değişik konu başlıklarını tartışarak, eleştirerek ve analiz ederek geliştirmeleri amaçlanmaktadır. ADV FOUNDATIONS OF ADVERTISING II The aim of this course is to enable students to develop critical and analytical skills. Students will develop their skills discussing various topics and challenges. More succinctly, this course aims to lead students to question and consolidate what they have learned in earlier years and to further develop their intellectual reserves. Credit(s): 4 ECTS Credit(s): 8 Term(s): Spring only REKLAMCILIĞIN TEMELLERİ II Bu dersin amacı, öğrencilerin eleştirel ve analitik yeteneklerini geliştirmektir. Öğrencilerin bu yeteneklerini, verilen değişik konu başlıklarını tartışarak, eleştirerek ve analiz ederek geliştirmeleri amaçlanmaktadır. ADV INTRODUCTION TO ADVERTISING The aim of the course is to develop a knowledge and understanding of the advertising process and at the same time to improve students skills in evaluating and developing advertising and marketing communication campaigns and solving related problems. The course is designed for people who do not have experience in the field and who in the future will benefit from it, no matter from which end of the process they work, whether it be an advertising agency or an advertiser. Topics such as understanding how advertising works, advertising objectives and developing advertising plans and strategies, creativity and branding will be covered during the semester. Restriction(s): VOC 261 ADV COMMUNICATION DESIGN In this course, changes in the marketing field and subjects such as strategy, technology and creativity will be discussed in the context of new media. Students will acquire information about digital and social media, and the aim and importance of their usage in the communication process in accordance with the contemporary concept of communication. Special Condition(s): ADV 201 Restriction(s): BUS 421 or VOC 262 ADV VISUAL CULTURE This course concentrates on the changing ways of seeing, reading and understanding image, how meaning is constructed through images, particularly in advertising in relation to other forms of visual culture. The analyses are based on painting, photography and images in advertisements that have to do with various issues such as gender, sexuality, beauty, identity and status. Restriction(s): TVJ 201 ADV HISTORY OF ADVERTISING This course aims to introduce second year students to a visual history of Turkish and international advertising since the beginning of the industry up until modern times. It will be conducted mainly by screenings of print and TV advertising products focused on the significant moments in advertising history and aims to build a foundation on which the students can later base their theoretical learning. Restriction(s): ADV 102 REKLAM TARİHİ Dersin amacı, birinci sınıf öğrencilerine günümüze kadar olan ulusal ve uluslararası reklamcılığın görsel tarihini aktarabilmektir. Ders kapsamında, özellikle reklamcılık tarihinde önemli olan anlara damgasını vuran basın ve TV reklamları üzerinde durulmaktadır. Bu ders, daha sonra öğrencilerin üzerine teorik bilgi inşa edebilecekleri temel bir zemin sağlamaktadır. ADV INTRODUCTION TO MARKETING The aim of the course is to underline the importance of marketing in contemporary business and nonbusiness environments. Students are provided the key marketing concepts that enable them to develop the knowledge and skills required to analyze the marketing environment, customers and competitors. The course covers a variety of topics including market environment, consumer behavior, marketing research, segmentation and positioning. Restriction(s): ADV 103 or ADV 104 or BUS 311 or PUB 211 or PUB 212 3

4 ADV THROUGH THE LENS This course is designed to introduce the students to the fundamentals of visual storytelling, concept development and execution. Through studying the theoretical material provided in the class and exercising this knowledge out in the field, students will gain a vision that will enable them to develop abstract concepts and then materialize these concepts in the form of photography. The course puts great emphasis on hands-on experience in order to enable students to discover their own personal voice to express their thoughts in an impactful way. OBJEKTİFTEN GÖRMEK Bu ders, öğrenciyi görsel öyküleme, konsept yaratma ve uygulama konularıyla tanıştırmayı amaçlamaktadır. Öğrenciler, derste verilen teorik bilginin saha uygulamasını yaparak yeni bir bakış açısı kazanacak ve ürettikleri soyut fikirleri etkili biçimde görselleştirmenin yollarını keşfedeceklerdir. Uygulama ağırlıklı olan ders, her öğrencinin kendi özgün yaratıcı sesini ortaya çıkarabilmesini ve düşüncelerini etki odaklı aktarabilmesini hedeflemektedir. ADV CONSUMER BEHAVIOR The course is designed to increase students understanding of the theory and practice of consumer behavior and apply this information to marketing communication strategies. Students learn the consumers routine and complex decisions about purchasing behavior and the implications of consumer behavior for marketing communications strategy. Specifically, perception, learning, motivation, personality and attitudes are the topics to be covered as internal factors: groups, family, social class and culture are the topics to be covered as external factors. Restriction(s): BUS 471 ADV COPYWRITING The aim of this course is to present the basic principles and techniques of advertising copywriting and to allow the students to practice them in a working atmosphere resembling the real world agency milieu. Students will be able to recognize and experience virtually all the functions of the copywriter in the advertising industry and will have an understanding of the creative problem-solving process in marketing communication situations. They will also develop a theoretical and practical professional insight aiming to produce and recognize good advertising copywriting. METİN YAZARLIĞI Dersin amacı, reklam metin yazarlığının temel teknik ve prensiplerini öğrencilere gerçek reklam ajansı ortamında pratik yaptırarak sunmaktır. Ders kapsamında, öğrenciler reklamcılık endüstrisinde metin yazarlarının bütün işlevlerini tanıma ve görsel açıdan deneyim edinme ve ayrıca pazarlama iletişimi durumlarında yaratıcı problem çözme sürecini anlama şansına sahip olacaklardır. Ders sürecinde, öğrenciler ayrıca reklam metin yazarlığını tanımak ve üretmek için gerekli teorik ve pratik görüş açısını kazanacaklardır. ADV MEDIA PLANNING In this course, students will learn how to capture the target audience, emphasizing the selection and usage of media alternatives to achieve marketing and media goals. Students will learn the essential concepts to evaluate a pre/post-advertising campaign through case-studies. Requires consent of instructor for non-faculty students. ADV ADVERTISING FILM: TECHNIQUES AND PRODUCTION This course aims to introduce the basic principles of TV Commercial Productions. The students will be familiar with the basic concepts and terminology of the business and will have the opportunity to observe and learn all aspects of film production. Additionally, filming and editing techniques and budgeting will be given as they are the major components of filming. REKLAM FİLMİ YAPIMI VE TEKNİKLERİ Bu ders, reklam filmi yaratıcı süreci, üretimi ve uygulama süreci üzerine kurulmuştur. Ders süresince, öğrenciler terminolojiyi ve temel kavramları görecekler ve film prodüksüyonunun tüm aşamalarıyla ilgili çalışmalarda bulunacaklardır. Ayrıca film çekimi, montaj ve bütçeleme konuları ele alınacaktır. ADV ADVERTISING LAYOUT AND PRODUCTION This course is designed to help students develop an overall perspective of the creative art of layout of advertisements for print and out-of-home media. The learning goal is to assist students in acquiring a fundamental understanding of graphic design, advertising concept development, layout and production methods. REKLAM GRAFİĞİ Bu ders, reklamın görsel uygulamasının tasarım, başlık, baskı gibi temel unsurlarını öğretmeyi amaçlamaktadır. 4

5 Derste, ağırlıklı olarak basılı reklamlarda fikir geliştirme ve problem-çözme teknikleri ele alınacaktır. ADV CREATIVE THINKING This course intends to awaken students creative capacity and demonstrate how such creativity is applied to the business decision-making process. Methods that combine strategy and creativity based on creative innovation will be introduced. ADV CREATIVITY IN COMMUNICATION DESIGN This course aims to enable students to understand and use creativity in finding solutions to marketing communication problems. ADV CASES IN ADVERTISING The aim of this course is to analyze real life cases in both national and international advertising. The courses will be interactive to enable students to use their theoretical background in advertising to understand and analyze what really happens in the market. By showing stories of both success and failure in the advertising market this course will provide students with a means of evaluation. There will also be guest lecturers from the advertising field to relate real life cases. Restriction(s): ADV 232 REKLAM UYGULAMALARI Bu dersin amacı, yerel ve uluslararası gerçek reklam mesajlarını analiz etmektir. Ders öğrencilerle karşılıklı iletişim kurarak, onların teoride öğrendikleri konuların gerçek pazar ortamında nasıl gerçekleştiğini öğretmek esasına dayanmaktadır. Başarılı ve başarısız gerçek olayları göstererek onlara bu olayları değerlendirme yeteneği kazandırmak dersin diğer amacıdır. Derste, sektörden konuklar gerçek pazar ortamında reklam mesajlarının nasıl yaratıldığını ve işlediğini tartışacaklardır. ADV ADVANCED COPYWRITING The student will have the chance to further his/her experience and understanding of the art of copywriting with emphasis on the coordination of ideas and creative solutions towards the utilization of a campaign concept. Techniques for solving crisis-oriented special marketing communication problems, tackling controversial issues on advertising copy writing, comparison of the international and local levels of the practice of copy writing and matters of ethics, social responsibilities and poetic license will be discussed. Prerequisite(s): ADV 301 İLERİ METİN YAZARLIĞI Bu derste, öğrenciler metin yazarlığı sanatını, kampanya sürecinde kullanılan fikir ve yaratıcı çözümler ile birlikte anlama ve bu konuda deneyimlerini artırma şansına sahip olacaklardır. Kriz merkezli pazarlama iletişim problemlerini çözmek için gerekli teknikler, metin yazarlığındaki ileri düzey konular ile başedebilme, uluslararası ve yerel düzeyde metin yazarlığı pratiklerini karşılaştırma, sosyal sorumluluk ve şiirsel lisans konuları ders kapsamında detaylıca incelenmektedir. ADV BRAND MANAGEMENT This course aims to analyze brand management from the agency perspective. Students are introduced to agency management and creative development processes in order to obtain an insight into brand communication development and evaluation. The brand analysis process is reviewed as practiced in the agency work process. The second part of the course is dedicated to learning more soft skills that are essential in the everyday life of a communication professional. Disciplines like account planning, briefing, giving feedback for creative evaluation and working in teams with creative staff are among the subjects covered. Students are expected to exercise basic presentation skills on the above subjects, which are videotaped for individual feedback by the instructor as well as their classmates. Special Condition(s): ADV 209 Restriction(s): VOC 267 ADV RESEARCH METHODS The aim of this course is to provide insights into research concepts and procedures in the social sciences with an emphasis on marketing communications. Both quantitative and non-quantitative methods are examined. The course introduces and familiarizes students with the main techniques for specification, evaluation and application of research and supports them in the development of communication skills through research teams to be designed for assigned projects. Restriction(s): BUS 391 or BUS 392 or CAM 324 or IR 342 or MED 206 or MED 428 or PSY 301 or SOC 211 ADV ACCOUNT PLANNING The course aims to give students a vision, a perspective and a framework for strategic brand planning and creative communications planning. It covers a wide range of different thinking models and examples and it aims to improve their skills in using these models. Special Condition(s): ADV 201 and ADV 202 ADV APPLIED ADVERTISING LAYOUT This course aims to introduce the students to application techniques of advertising layout in digital environments. 5

6 The students will acquire the necessary skills to serve current usage in the field. Prerequisite(s): ADV 321 ADV NEW MEDIA This is a course about both the theory and the practice of communication in new media. Throughout the course, the concept of new media and its impact on the universe of marketing will be explored. In particular, the evolution of mobile technologies and social media and their reflections in market dynamics and consumer behavior will be covered. This course aims to familiarize students with the basics and best-practices of marketing in new media, and provide insights into the unique opportunities and challenges presented by the evolution of communication technologies. ADV ADVERTISING FILM WORKSHOP I This two-semester course aims to equip students with theoretical knowledge and hands-on experience on advertising film design. Throughout the year, students will be familiarized with the basics of film design and will experience the fundamental processes including script writing and storyboard design skills on selected advertisements. ADV ADVERTISING FILM WORKSHOP II This two-semester course aims to equip students with theoretical knowledge and hands-on experience in advertising film design. Throughout the year, students will be familiarized with the basics of film design and will experience the fundamental processes including script writing and storyboard design skills on selected advertisements. ADV SENIOR PROJECT I The objective of this two-semester course is to give students the opportunity to develop key skills through collecting, analyzing, synthesizing and interpreting data about a topic related to the student s area of specialization. Credit(s): 6 ECTS Credit(s): 12 Term(s): Fall and Spring ADV SENIOR PROJECT II The objective of this two-semester course is to give students the opportunity to develop key skills through collecting, analyzing, synthesizing and interpreting data about a topic related to the student s area of specialization. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring Prerequisite(s): ADV 401 ADV MARCOM PRACTICES I This course is designed to prepare students for the competitive world of advertising. Students will be asked to work in teams and teams will be expected to work as advertising agencies. Teams will be working on one national advertising competition and a real client s pitch. The winning campaign of the client pitch will be published in various media. Credit(s): 6 ECTS Credit(s): 12 Term(s): Spring only PAZARLAMA İLETİŞİMİ PRATİKLERİ I Bu ders, öğrencileri reklam dünyasının rekabetçi ortamına gerçek yarışma ve konkurlarla hazırlamayı amaçlamaktadır. ADV MARCOM PRACTICES II This course is designed to prepare students for the competitive world of advertising. Students will be asked to work in teams and teams will be expected to work as advertising agencies. Teams will be working on one national advertising competition and a real client s pitch. The winning campaign of the client pitch will be published in various media. Credit(s): 6 ECTS Credit(s): 12 Term(s): Fall only Special Condition(s): ADV 407 PAZARLAMA İLETİŞİMİ PRATİKLERİ II Bu ders, öğrencileri reklam dünyasının rekabetçi ortamına gerçek yarışma ve konkurlarla hazırlamayı amaçlamaktadır. ADV DIRECTED READINGS This course aims to expand students existing knowledge in the field of marketing. The course will expose students to the works of the prominent scholars in the marketing academia. By studying through selected readings from the literature, students will be encouraged to generate ideas and to engage in discussions related to the readings. The course draws upon different topics from various literatures ranging from marketing management to consumer behavior. Prerequisite(s): ADV 209 or BUS 311 YÖNLENDİRİLMİŞ OKUMALAR Bu ders, öğrencinin mevcut pazarlama bilgisini daha ileri bir seviyeye taşımayı amaçlamaktadır. Dönem boyunca öğrenciler pazarlama biliminin ileri gelen teorisyenlerini tanıyacak ve literatürün gelişmesinde mihenk taşı vazifesi görmüş çalışmaları inceleyeceklerdir. 6

7 Öğrenciler yönlendirilmiş okumalar ışığında dönem boyunca tartışacak ve yeni fikirler üretme konusunda cesaretlendirilecektir. Ders, pazarlama yönetiminden tüketici davranışlarına uzanan geniş bir literatürü kapsamaktadır. ADV CONSUMER AND THE BRAIN The course will elaborate on the thinking process of consumers and new findings in neuro-scientific research, and equip students with theoretical and practical knowledge in this field. ADV ADVERTISING LAB This course gives the students the opportunity to apply advertising knowledge to real-life projects. Credit(s): 6 ECTS Credit(s): 12 Term(s): Spring only ADV DESIGN CULTURE This course surveys the cultural context of design from the nineteenth century to the present by delving into the issues of representation and interpretation within the (post)modern world. By providing an index to the cultural and historical agents, it aims to establish a framework for the understanding and appreciation of design objects. The students then, will be expected to acquire a ground on which they can explore the relationships between their own field and that of design. As inhabitants of the twenty-first century, endorsed as the design century, this grounding will also endow them with a better understanding and interpretation of the world they see, imagine and experience. ADV MARKETING COMMUNICATION ON CYBER MEDIA This course will introduce students to the broad crosssection of marketer and advertiser experiences and expectations about interactive technology, how the interactive revolution is quickly changing and how marketers and advertisers are reinventing the exchange of goods, services and promotion tactics and techniques regarding a whole new range of possibilities for communication with both actual and potential customers. ADV STRATEGIC MARKETING MANAGEMENT The aim of the course is to provide an understanding of how marketing and branding strategies can be used effectively. This course is designed to present real-life case studies of success and failure of global, local and international brands and the companies behind them. The class will be run on an interactive basis with lectures and guest speakers from the marketing profession in various industries. Prerequisite(s): ADV 209 ADV QUALITATIVE RESEARCH TECHNIQUES The aim of this course is to improve the vision of students with regard to consumers and to provide them with adequate, practical and applicable tools in marketing information. It will focus on understanding the role of qualitative research, observation methods, focus group discussions and in-depth interviews and finally on analyzing and reporting the findings. ADV/E ENGLISH FOR ACADEMIC PURPOSES I English for Academic Purposes is a course designed to develop the academic language skills needed by students in order to be successful in their academic departments. The course focuses on academic language skills required by all university students as well as specific academic language skills of primary importance for students specific fields of choice. Students will be guided through the various stages of essay writing, including planning, researching, collecting and organizing information. Students will be working with semi-authentic to authentic academic texts. The course aims to introduce efficient reading strategies to cope with such texts as well as to increase students confidence and comprehensibility when delivering presentations. Academic writing, listening, speaking and reading skills development will be equally emphasized in the course. Additionally, students skills in paraphrasing, summarizing and note-taking will be developed. Credit(s): 4 ECTS Credit(s): 8 Term(s): Fall only ADV/E ENGLISH FOR ACADEMIC PURPOSES II English for Academic Purposes is a course designed to develop the academic language skills needed by students in order to be successful in their academic departments. The course focuses on academic language skills required by all university students as well as specific academic language skills of primary importance for students specific fields of choice. Students will be guided through the various stages of essay writing, including planning, researching, collecting and organizing information. Students will be working with semi-authentic to authentic academic texts. The course aims to introduce efficient reading strategies to cope with such texts as well as to increase students confidence and comprehensibility when delivering presentations. Academic writing, listening, speaking and reading skills development will be equally emphasized in the course. Additionally, students skills in paraphrasing, summarizing and notetaking will be developed. Credit(s): 4 ECTS Credit(s): 8 Term(s): Spring only 7

8 ARCH BASIC DESIGN I This course aims to help students understand the world through abstraction and conceptualization of their surroundings: shapes, forms, figures, colors, textures, materials, scales, space(s) and the like, and use this understanding to produce organizations: designs as compilations, compositions, arrangements and rearrangements. The series of assignments is intended to develop the skills of students in simultaneous efforts of analysis (reading/decoding) and development (writing/ encoding) of relationships. While requirements and restrictions help them concentrate on specific aspects of design thinking, hands- and minds-on experimentation within the 2-D or 3-D design space expand the possibilities. The product and the process are equally valued in the design studio. The process is a semiindividual one which is supported via critical discussions during the studio sessions. The students develop skills in communication and evaluation design ideas while taking the first steps in critical design thinking. The process and the product are achieved via logging, sketching, taking notes and photographing. Credit(s): 6 ECTS Credit(s): 12 Term(s): Fall only ARCH BASIC DESIGN II Basic Design II is the second-semester design studio during which students advance the concepts they became familiar with in Basic Design I. The discoveries related to compositions, compilations, arrangements and rearrangements from the first-semester studio are explored with higher concentration on the two basic components of the design process: human and spatial. Weekly and monthly assignments motivate students to explore space(s) as analytically organized sequences, hubs, clusters and containers, while the human component is examined as the perceiver, the contained, the acquiescent and/or the objector to that very space. Students investigate the concepts of form, light and material as space-makers. Three-dimensional physical model making helps students understand the role of surfaces, solids and voids in creating spaces. The material properties of the medium used in model making expand the ideas related to connections and detailing in construction. The computational technologies become an inherent part of the studio, supporting, if not driving the studies. Credit(s): 6 ECTS Credit(s): 12 Term(s): Spring only ARCH ARCHITECTURAL GEOMETRY Geometry deals with size, shape and the relative position of figures in space and helps us understand the world as we experience it. It is an indisputable part of architectural design, as it plays a key role from the initial steps of the design process to the actual construction. A solid background in geometry is necessary not only for form-finding studies in architecture but also for accurate communication of design ideas. Architectural Geometry is an undergraduate course offered to firstyear students. As fluency in geometry enhances the cultivation and communication of design ideas, this course aims to help understand the fundamentals of 3D space and the geometric definition of objects. Further goals include familiarization with concepts of geometry and techniques in representation: descriptive geometry. An advanced version of the course concentrates on the use of contemporary computing techniques of geometry in architecture. ARCH DESIGN COMPUTING Design Computing encourages analytical design thinking. Computational methodologies as well as computational technologies and tools lie at the core of the subject. The goal is to help students understand and work on design problems (or solutions) with the computational mind: to analyze the problem, discover and define the discrete sub-problematic(s), propose a solution system to generate organizations (designs), and evaluate the products. But not in a conventional linear way, all of the above are to be applied to the final product, too. Design computing builds skills on top of the ones learned in Architectural Geometry I, but moves on to a further step by placing computing (via the computer) as the driver of the studies. While geometric knowledge helps students build precisely-controlled geometrical compositions, algorithms become the exploratory tools to investigate emergent forms of design. The two-way reflection of ideas with the design studio, Basic Design II, from and to Design Computing helps students harness design ideas, concepts of computation and geometry simultaneously. ARCH INTRODUCTION TO ARCHITECTURE I This course intends to expose first-year students to the canonical works, actors and ideas that have shaped the culture and history of world architecture over time, while installing a strong awareness of the historical/ social contexts within which these emerge. As a way of introducing the basicl vocabulary of the architectural profession, we will look at settlement forms, building types/components and construction techniques over different historical periods and across different cultures. The first half of the course will cover the period from prehistoric human settlements, through Egyptian, Greek/ Hellenistic and Roman periods, to the long Middle Ages in the Mediterranean, Asia and the Americas. Lectures will be complemented by selected readings of architectural and literary texts and sometimes films: there will be discussion and writing requirements in addition to exams. Credit(s): 7 ECTS Credit(s): 14 Term(s): Fall only 8

9 ARCH INTRODUCTION TO ARCHITECTURE II Following chronologically from ARCH 169, this course will continue to introduce the canonical works, actors and ideas that have shaped architectural culture across the globe, presenting them as part of the larger social, political, cultural and urban contexts within which they emerge. Beginning with the Renaissance and Enlightenment in Europe, it will cover the modern world from a cross-cultural and comparative perspective. We will look at buildings, cities and landscapes as both the agents and physical manifestations of the social, political and cultural transformations wrought by the industrial revolution, colonialism, nationalism, two world wars, modernization and more recently, globalization. Lectures will be complemented by selected readings of architectural and literary texts and sometimes films: there will be discussion and writing requirements in addition to exams. Credit(s): 7 ECTS Credit(s): 14 Term(s): Spring only outside the traditional and composite group of building materials. Credit(s): 6 ECTS Credit(s): 12 Term(s): Spring only ARCH STATICS OF MATERIALS I The aim of this course is to study the methods of analyzing load-bearing systems. ARCH STRENGTH OF MATERIALS During this course, exercises related to the introduction of the forces that are created on load bearing elements and the dimensioning of these elements are done with the aim of designing and dimensioning structural systems. While basic concepts about strength are dealt with during the course, different types of structural forces, buckling, shearing, moment of inertia, bending etc. are all investigated under separate titles. ARCH ARCHITECTURAL DESIGN I The aim of this course is to teach the student by means of a project of his/her own design that will be produced in the class, the skills to evaluate concepts of space, to think systematically, to express his/her ideas and to evaluate problems from different points of view. Credit(s): 6 ECTS Credit(s): 12 Term(s): Fall only ARCH ARCHITECTURAL DESIGN II The aim of the course is to prepare the student to produce an architectural project by assisting him/her to understand the basic criteria of user, environment, program, function and structural design that are the principles of advanced design. Computational design will play an important role in this studio course, and students will be expected to develop the design parameters that guide their projects. Credit(s): 6 ECTS Credit(s): 12 Term(s): Spring only ARCH BUILDING MATERIALS AND TECHNOLOGIES I The aim of the course is to acquaint the student of architecture with the general characteristics of traditional building materials such as natural stone, soil and wood that have been used in the past and are still in use, and to then discuss their definitions, specific characteristics and uses in construction. Credit(s): 6 ECTS Credit(s): 12 Term(s): Fall only ARCH BUILDING MATERIALS AND TECHNOLOGIES II In Building Materials and Technolgies II, the goal is to provide the student with a knowledge of the contemporary definitions, characteristics and uses in construction of materials such as metal, glass, plastic and paint, which fall 9 ARCH HISTORY OF ARCHITECTURE I This course will provide students with an outline of the great developments in architectural history, with examples from the earliest settlements through the Gothic era. It includes examples of development and important monuments from the prehistoric (Anatolia, Egypt, Mesopotamia, Minoa and Mycean), Classic (Greek and Roman), Early Christian, Byzantine, Romanesque and Gothic eras. ARCH HISTORY OF ARCHITECTURE II In this course the development of architecture up until the nineteenth century will be scrutinized, and architectural developments and important structures will be studied in chronological sequence. ART ART SINCE 1960 This course is a survey of contemporary art from the end of Modernism through Postmodernism, with an emphasis on the art of recent years. It includes painting, sculpture, architecture and photography as well as recent developments in the idea of medium, such as conceptual art. The course highlights the array of artworks created during this period and introduces the writings of the period. It covers works, movements and artists from Turkey and throughout the world. Requires consent of instructor for non-faculty students. ART SOCIOLOGY OF ART The course examines some of the most central debates of social theorists and art critics about the place of the arts

10 in society and the sociological significance of aesthetics. Requires consent of instructor for non-faculty students. SANAT SOSYOLOJİSİ Bu ders sosyal teorisyenlerin ve sanat eleştirmenlerinin ana tartışma konuları olan toplumda sanatın yerini ve estetiğin sosyolojik anlamını inceliyor. ART ART HISTORY I The course will consist of a visual and historical survey of Western art from prehistoric to Renaissance times. The techniques, forms and expressive content of painting, sculpture and architecture will be studied within the context of the cultural environment in which they were produced and in comparison with Anatolian civilizations. Restriction(s): ART 101 Requires consent of instructor for non-faculty students. SANAT TARİHİ I Bu ders, Batı sanatının Prehistorya dan Rönesans a kadar görsel ve tarihsel bir çalışmasını yapacaktır. Resimlerin, heykellerin ve mimarinin teknik, biçimsel içerikleri ve ifadeleri, üretildikleri ortamın kültürel çevresi bağlamında araştırılırken, Anadolu medeniyetleri ile karşılaştırmalı olarak ele alınacaktır. ART ART HISTORY II The course will make a visual and historical survey of Western Art from the Renaissance through modern times. Painting, sculpture and architecture will be analyzed in terms of technique, form and expressive content, as well as studied within the context of the historical environment in which they were produced. Restriction(s): ART 102 Requires consent of instructor for non-faculty students. SANAT TARİHİ II Bu derste, Batı sanatının Rönesans tan modern zamanlara kadar görsel ve tarihsel bir çalışması yapılacaktır. Resimlerin, heykellerin ve mimarinin teknik, biçimsel içerikleri ve ifadeleri, üretildikleri ortamın kültürel çevresi bağlamında araştırılacaktır. ART READING PICTURES From prehistoric-age wall paintings up to present-day virtual 3-D imagery, a vagabondage through the history of iconography. Glimpses of reliefs, frescoes, mosaics, icons, oriental miniatures, Asian engravings, western paintings, still photography, caricature sketches, comic strips, motion picture (film and video, factual and fictional), cartoons and computer graphics. Case studies to explore further into each genre through significant individual samples. RESİMLERİ OKUMAK İlk çağlardaki duvar resimlerinden günümüzün 3 boyutlu sanal resmine, ikonografi tarihinde bir gezinti. Rölyeflere, fresklere, mozaiklere, ikonalara, Doğu minyatürlerine, Asya oyma baskılarına, Batı resimlerine, fotoğraflara, karikatürlere, skeçlere, çizgi romanlara, hareketli görüntülere (film, video, vb.), çizgi filmlere, bilgisayar grafiklerine bir bakış. Her örneğe daha derinlemesine bakabilmek için vaka analizleri. ART ART IN THE MODERN AGE The art movements, terminology and practices that have developed since the 19th century in the west construct the language with which we understand and analyze the art environment today. This course will examine the development of art theories and practices from a historical point of view, while the major developments in the last century of the Ottoman Empire and early years of the Republic of Turkey will be highlighted. Requires consent of instructor for non-faculty students. MODERN ÇAĞDA SANAT Batı da 19. yy dan itibaren görsel sanatlar alanında gelişen akımlar, kavramlar ve pratikler günümüz sanat ortamını anlamamız ve yorumlamamız için gerekli olan dilin altyapısını oluşturmuştur. Bu ders, tarihsel süreç içerisinde Batı da gelişen sanat teorisi ve pratiklerini incelerken Osmanlı İmparatorluğu nun son yüzyılı ve Türkiye Cumhuriyeti nin ilk yıllarında sanatta görülen gelişmeler üzerinde durulacaktır. ART ART TECHNIQUES AND AESTHETICS I Students in Art Management will benefit from this course by expanding their knowledge of art production. Teaching methodologies highlight problem solving and experimental production. The course combines field trips, discussions and discipline-specific projects whereby methods and techniques in art making are examined. Students explore basic materials, techniques and processes of art production, learn how artists make strategies for meaningful art making, how art institutions market and budget influence their choices, how they utilize cultural knowledge and visual repertoires in the process. Students meet local and international artists, visit artists workshops, art education institutions, listen to curators, art managers, organizers and galleries on art production techniques and processes. Students also attend a 12-hour Photoshop workshop in November. Credit(s): 4 ECTS Credit(s): 8 Term(s): Fall only 10

11 SANATTA TEKNİK VE ESTETİK I Bu ders, öğrencilerin sanatın üretimi üzerine kapsamlı bilgi sahibi olmasını hedefler. Ders, saha gezileri ve tartışmalarla sanat üretiminin yöntem ve tekniklerini içeren alana dair proje çalışmalarını inceler. Öğrenciler temel malzemeyi, teknikleri, sanat üretim süreçlerini ve sanatçıların çalışma yöntemlerini, bütçelerini nasıl yaptıklarını, kültürel bilgiyi ve görsel repertuvarlarını nasıl işlerine entegre ettiklerini öğrenirler. Ders boyunca, yerel ve uluslararası sanatçılarla tanışır, stüdyolarını ziyaret eder, sanat eğitim kurumları, küratörler, sanat yöneticileri, galerilerle sanat ürününün üretim teknikleri ve süreçleri üzerine konuşurlar. Ders kapsamında, Kasım ayında ders saatleri dışında planlanacak 12 saatlik bir photoshop atölyesi de yer alır. ART ART TECHNIQUES AND AESTHETICS II This course focuses on practical implementation in art production techniques and processes. Students evaluate spatial relationships, design principles and color theory as related to gallery displays. They evaluate graphic, spatial and visual communication design. Students learn to organize, develop and interpret the relation between objects and space, objects and other objects, objects and the public. Students prepare publicity related to gallery practice that includes press releases and gallery invitations and realize the visual and spatial design of exhibitions. Upon completion of this course, students will be equipped to collaborate toward the realization and presentation of a wide spectrum of art. Credit(s): 4 ECTS Credit(s): 8 Term(s): Spring only SANATTA TEKNİK VE ESTETİK II Bu ders, sanat üretim tekniklerinin uygulama süreçlerini kapsar. Öğrenciler mekân ilişkileri, tasarım ilkeleri, renk teorisi gibi sergilemeye yönelik temel bilgileri alırlar. Grafik, mekân ve görsel iletişimin değerlendirmesini yaparlar. Nesnelerin, nesnelerle, mekânla ve ziyaretçiyle ilişkisini kurarlar. Vaka çalışmaları yaparak, temel estetik ve tasarım bilgisini bir sergi alanında veya sanat ürününün yaygınlaştırılması sürecinde uygulamaya koyarlar. Bu ders, sergi üretim ve yönetim teknikleri dersi için bir altyapı oluşturur. ART MUSEUMS, FAIRS AND COLLECTIONS This course discusses the history of the museum in its sociocultural context. It looks at collecting during the Renaissance, royal cabinets and galleries as well as the 19th-century universal exhibitions and the first public art museums. By studying examples from Turkey and the West, the course further investigates the role of the museum in 20th-century society. 11 ART ART, HERITAGE AND MANAGEMENT This course is about the basic operations of a museum. The students will learn the administrative structure and management of a museum (e.g. the managerial and artistic staff), program coordination, activity management, the law on artistic products and cultural heritage in Turkey as well as international institutions and regulations. ART COMMUNICATING THE MUSEUM After a brief introduction to the role of public relations this course centers on communication strategies for museums and cultural heritage institutions. Based on examples from the sector, the course aims at familiarising the students with an innovative approach to communications for museums such as branding, advertising, new media and audience development. MÜZE VE İLETİŞİM Halkla ilişkiler alanına temel bir girişten sonra bu ders, müze ve kültür mirası kurumlarının iletişim stratejilerine yenilikçi bir bakış açısı kazandırmayı hedeflemektedir. Sektörden örneklere de yer verilecek derste öğrenciler marka, reklam, yeni medya ve seyirci geliştirme alanlarında tartışacaklardır. ART EXHIBITION PRODUCTION AND MANAGEMENT The students will work theoretically on the preparation of an exhibition. We will look at how exhibitions differ depending on the medium and the environment where they take place, how to create a cohesive meaning in an exhibition, the physical and technical requirements of an exhibition and what to expect from the audience. The students will analyze the exhibitions taking place in Santral İstanbul and criticize the content with the theoretical background provided in this course. Requires consent of instructor for non-faculty students. SERGİ ÜRETİMİ VE YÖNETİMİ Bu derste, öğrenciler sanatın sergilenmesi üzerine teorik çalışma ve pratik uygulama yaparlar. Sanatın farklı ortamlarda farklı iletişim araçlarından yararlanılarak sergilenmesi, anlam yaratma, fiziksel koşullar, seyirci ile iletişim konuları ele alınır. Öğrenciler santralistanbul da yer alan sergileri inceler, teorik altyapı çerçevesinde içeriğe ve tekniğe yönelik öneriler geliştirirler. ART SENIOR THESIS I The dissertation is an academic endeavor, an extensive

12 individual study, and is based on the student s own work, learning, research and original thought. The aim of the dissertation is to foster students own capacities in the practice and/or theoretical evaluation of cultural management on a particular topic of their own choice with the guidance and consent of their dissertation adviser. The course offers students the opportunity for independent field study and/or bibliographical independent study enhancing their analytical and critical ability to design their own particular research topic, thereby deepening their knowledge of their subject. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring BİTİRME TEZİ I Tez, akademik bir başarı, detaylı bir kişisel çalışma olarak öğrencinin kendi çalışması, öğrenimi, araştırması ve özgün düşüncesi üzerine dayanır. Tez çalışmasının amacı, öğrencinin, tez danışmanının gözetimi ve onayı altında, kültür yönetiminin kendi seçmiş olduğu belirli bir alanında, pratik ve/veya teorik değerlendirmesinde kapasitesini artırmaktır. Ders, öğrenciye kendi araştırma konusunu tasarlayarak, konuyla ilgili bilgisini artırabileceği analitik ve eleştirel bağımsız bir alan çalışması ve/veya bibliyografya bazlı bir çalışma yapma imkânı sağlar. ART SENIOR THESIS II The dissertation is an academic study, an extensive individual study, and is based on the student s own work, learning, research and original thought. The aim of the dissertation is to foster students own capacities in the practice and/or theoretical evaluation of cultural management on a particular topic of their own choice, with the guidance and consent of their dissertation adviser. The course offers students the opportunity for independent field study and/or bibliographical independent study enhancing their analytical and critical ability to design their own particular research topic, thereby deepening their knowledge of their subject. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring BİTİRME TEZİ II Tez, akademik bir başarı, detaylı bir kişisel çalışma olarak öğrencinin kendi çalışması, öğrenimi, araştırması ve özgün düşüncesi üzerine dayanır. Tez çalışmasının amacı, öğrencinin, tez danışmanının gözetimi ve onayı altında, kültürel yönetiminin kendi seçmiş olduğu belirli bir alanında, pratik ve/veya teorik değerlendirmesinde kapasitesini artırmaktır. Ders, öğrenciye kendi araştırma konusunu tasarlayarak, konuyla ilgili bilgisini artırabileceği analitik ve eleştirel bağımsız bir alan çalışması ve/veya bibliyografya bazlı bir çalışma yapma imkânı sağlar. 12 ART MANAGING ART BIENNIALS AND INTERNATIONAL EXHIBITIONS In this course, the students will explore the politics and economics of the numerous art biennales and art fairs taking place in different cities in the world and the importance of them within the local and international art industry. The students are expected to make comparative analysis of different art biennales and fairs in Turkey and in the world. Requires consent of instructor for non-faculty students. ART ARTS AND CULTURE PRACTICUM I The course aims to give students the possibility to put their theoretical knowledge into practice. They work in groups on a common project. Regular meetings are held with the staff and, when necessary, with professionals from the sector. Credit(s): 9 ECTS Credit(s): 18 Term(s): Fall and Spring SANAT VE KÜLTÜR PRATİĞİ I Bu ders, öğrencilerin teorik bilgilerini pratiğe dönüştürmelerini sağlamaktadır. Öğrenciler, gruplara ayrılarak ortak bir proje üzerinde çalışırlar, öğretim elemanları ve gerektiğinde sektörden profesyonellerle görüşerek projeyi hayata geçirirler. ART ARTS AND CULTURE PRACTICUM II The course aims to give students the possibility to put their theoretical knowledge into practice. They work in groups on a common project. Regular meetings are held with the staff and, when necessary, with professionals from the sector. Credit(s): 9 ECTS Credit(s): 18 Term(s): Fall and Spring Prerequisite(s): ART 407 or CAM 407 or MAP 407 SANAT VE KÜLTÜR PRATİĞİ II Bu ders, öğrencilerin teorik bilgilerini pratiğe dönüştürmelerini sağlamaktadır. Öğrenciler, gruplara ayrılarak ortak bir proje üzerinde çalışırlar, öğretim elemanları ve gerektiğinde sektörden profesyonellerle görüşerek projeyi hayata geçirirler. ART MUSEUM LEARNING This course approaches education as one of the main functions of museums and focuses on developing and applying educational programs in museums by dealing with concepts such as politics, planning, participants, application methods, evaluation, marketing, examples and applications.

13 MÜZE VE ÖĞRENME Bu ders, müzelerin temel fonksiyonlarından biri olan eğitim konusunda aşağıdaki başlıklar ele alınarak müzelerde eğitim programlarının her yönüyle geliştirilmesi ve uygulanmasına odaklanmaktadır: politikalar, planlama, katılımcıları, uygulama şekilleri, değerlendirilmesi, pazarlaması, örneklemeler ve uygulamalar. BUS EXPERIENCING BUSINESS IN SOCIETY I This course aims to integrate experiential learning practices with issues of business and society with the expectation that such techniques can create a positive experience enhancing learning potential. Topics covered during the lectures will be drawn from a pool of issues faced by firms and their managers in their daily practices. In this vein, the course will cover the following topics: social entrepreneurship, gender, competition, social responsibility, ethics, environment, leadership, justice, employee rights and responsibilities and globalization. Credit(s): 8 ECTS Credit(s):16 Term(s): Fall only BUS EXPERIENCING BUSINESS IN SOCIETY II This course aims to integrate experiential learning practices with issues of business and society with the expectation to create a positive, eager classroom climate that links individual and group insights to theoretical issues studied. This course will focus more on an indepth analysis of business and management issues that incorporate managerial decision-making in finance, marketing and strategy. During this integrative course students will have a chance to work in teams and practice the real world of business and management. The student will have a chance to think and act as managers positioned at various levels of management hierarchy, thus having a real-life experience of being the manager of a company. Credit(s): 8 ECTS Credit(s):16 Term(s): Spring only BUS BUSINESS INFORMATION SYSTEMS The aim of this course is to provide students with knowledge of the structure of business information systems and how they are designed to support management decision-making. Students completing this course will be able to identify the various methods of processing data and their business applications, construct a database and use it to perform basic queries, understand the approaches to the design and development of business information systems, appreciate the legal, ethical and organizational issues relating to the security and control of business data, and finally, select a system for a given business need. BUS INTRODUCTION TO ACCOUNTING The aim of the course is to enable students to appreciate the role of accounting in the business environment, to develop the skills required to record business transactions and to apply accounting concepts in the preparation of financial statements. Upon successful completion of this course, students should be able to demonstrate an understanding of the purpose of accounting, the application of concepts and conventions, mastery of the procedures for recording business events and compiling a financial database and preparation of financial statements for managerial decisions. Restriction(s): BUS 213 or VOC 221 BUS FINANCIAL REPORTING AND COST ANALYSIS The aim of the course is to enable students to distinguish the different forms of business ownership, to appreciate the impact of different forms of business ownership on financial reporting and the resulting capital structure and to understand the impact of statutory regulations and the accounting profession s requirements on the format and presentation of company accounts. On completion of this course, students should be able to prepare financial statements for partnerships and companies, make adjustments required for the application of different accounting concepts, assess the financial wealth of a business from a set of annual reports and identify underlying causes for changes in performance, adjust for businesses adopting different accounting policies and identify how products are to be costed/priced and how financial information is used to aid short-term decisionmaking. Special Condition(s): BUS 211 Restriction(s): BUS 213 or VOC 222 BUS PRINCIPLES OF FINANCIAL ACCOUNTING The objective of the course is to acquire basic terminology, concepts and techniques on the basis of generally accepted accounting principles and enable the students with skills in financial statements preparation, interpretation and analysis, including the balance sheet, income statement, cash flow statement and the statement of stockholders equity. Restriction(s): BUS 211 or BUS 212 BUS CURRENT ISSUES IN MANAGEMENT AND BUSINESS This course aims to give students a comprehensive perspective on challenges faced by contemporary managers. The primary focus will be on new practices and issues that have had an impact on the understanding 13

14 and nature of the management field. Some of the topics that will be covered during the course are: core competence, knowledge management, entrepreneurship and creativity, innovation, mass customization, reengineering, benchmarking, learning organizations, virtual organization, strategic alliances and networks. Restriction(s): PUB 262 BUS PERSPECTIVES ON MANAGEMENT The aim of the course is to encourage students to examine critically management theories and practices in contemporary societies. More specifically, it has a number of objectives, which are, to understand the change in management thought and its relationship to changing circumstances of capitalist development, to explore different aspects of work organization in different societal contexts, to investigate how structure, culture, power and politics define organization (and how strategy and strategic action affects all these fields), to gain an appreciation of critical reasoning in this field, and to develop skills in critical reading and writing. Restriction(s): PUB 262 BUS INTRODUCTION TO ORGANIZATIONAL BEHAVIOR This course aims to provide an understanding of different perspectives and methods in the behavioral sciences and to examine the factors influencing individual behavior at work. Upon successful completion of the course, the student should be able to understand and appreciate the different and competing approaches in behavioral science, critically evaluate the theoretical approaches related to individual behavior, develop an understanding of factors affecting individual behavior at work, apply concepts and principles to the world of business and develop personal competence relevant to the future career. Restriction(s): VOC 286 BUS STATISTICAL ANALYSIS FOR BUSINESS The aim of this course is to provide an understanding of statistical tools that can be useful in a business environment. The main focus of the course is to provide an understanding of the statistical concepts that provide the basis of further statistical analysis. The course covers the following topics: descriptive statistics, data analysis (graphical descriptions of data, numerical descriptive measures), probability, random variables (discrete random variables and continuous random variables), probability distribution, sampling distribution, point estimation and interval estimation. Students will also learn to prepare and 14 analyze data using appropriate software at computer labs during class hours. Special Condition(s): MATH 106 or MATH 108 or MATH 110 or MATH 150 or MATH 156 or MATH 176 Restriction(s): EC 271 or MATH 303 or PSY 213 or SOC 213 BUS FURTHER STATISTICS FOR BUSINESS The aim of this course is to provide students with statistical tools that can be utilized for handling business problems. Elaborating on the statistical concepts and methods studied in BUS 273, the course focuses on hypothesis testing, analysis of variance, least squares, simple regression and correlation tests for goodness of fit. Students will also learn to prepare and analyze data using appropriate software during class hours at computer labs. Prerequisite(s): BUS 273 Restriction(s): EC 272 or FM 212 or FM 301 or MATH 301 or PSY 214 or SOC 214 BUS HUMAN RESOURCES MANAGEMENT The aim of this unit is to examine the main functions of HRM from an international and comparative perspective. The underlying theme of the course is the need for the effective management of people within the working environment. Students are expected to identify the key areas of HRM, the problems faced by HRM managers, the functions of HRM departments and the strategic role of HRM within the organization. The course will focus on increasing awareness about the conflicting and controversial approaches that affect current practices. Special Condition(s): BUS 262 BUS EMPLOYEE RELATIONS AND EMPLOYMENT LAW This course aims to provide a basic knowledge of the principles of employment law, to examine the different approaches to the nature of individual and collective employee relations, and to provide a basic understanding of the key parties (employees, employers and government) and processes of Turkish employee relations (with some reference to the relevant dimensions of British employee relations). Students are expected to understand the sources of employment law, the conclusion, terms and termination of the employment contract, to understand the employee s and employer s statutory rights and obligations, and to appreciate the respective objectives of the parties involved in employee relations and the institutions and processes available to resolve differences.

15 BUS PROJECT MANAGEMENT This course addresses the fundamental principles of project management, and tools and techniques. These principles are being successfully applied to projects of all sizes and types within the business world. After the review of state-of-the-art issues, students learn techniques that can reinforce project planning and controlling skills, and enrich leadership skills. The phases of the projects as initiation, planning, execution, control and closure are analyzed in systems approach in this course. Topics to cover also include project management as a career, skills and knowledge required by professionals, including decision making and resource allocation appropriate to project phases and integration with other disciplines. BUS INTRODUCTION TO MARKETING The aim of this course is to examine the role and potential contribution of marketing activities within organizations, to introduce major methodologies in marketing research and to introduce key elements in the study of buyer behavior. On completion of this course, students will be able to identify and analyze key problems and the main decision areas dealt with by marketing managers, to understand the potential contribution of marketing research in decision-making and appreciate the main methodologies and to be familiar with elements of the analysis of buyer behavior and market segmentation. Restriction(s): ADV 209 or PUB 211 or PUB 212 BUS MANAGERIAL ECONOMICS The aim of this course is to teach students how to use economic and quantitative methods in the managerial decision-making process. At the end of this course, students will be able to utilize optimization methods and statistical tools in analyzing the firm s production and pricing decisions. Students will also learn how to use the properties of perfect and imperfect competition in interpreting business decisions under different kinds of market structures. Special Condition(s): MATH 106 or MATH 107 or MATH 110 or MATH 155 Prerequisite(s): EC 202 Restriction(s): EC 216 or EC 381 BUS MANAGEMENT SCIENCE The aim of this course is to improve the knowledge and computer application skills of students in order to develop more complex ideas for management decision making. The emphasis will be on management science tools such as linear programming, integer programming and network flows. At the end of the course, the students should be able to identify business problems that could be modeled, build mathematical models for these problems using a variety of sophisticated modeling techniques, identify the uses and limitations of the various techniques currently available and use appropriate software as a modeling tool. The course covers the formulation of actual problems as linear programming models, graphical solution and simplex method for solving linear programming problems, sensitivity analysis, computer solution, assignment and transportation problems, integer and mixed-integer programming problems and network problems. Special Condition(s): MATH 105 or MATH 107 or MATH 109 or MATH 154 or MATH 155 or MATH 161 or MATH 175 or MATH 217 Restriction(s): FM 232 BUS PRODUCTION AND OPERATIONS MANAGEMENT This course aims to introduce and develop the main principles of production and operations management. The course investigates the key elements in managing the resources required to produce goods and services, and how these elements constitute an essential part of the strategic management decisions within organizations. The students will gain practical experience in formulating basic models of operations management problems. A portion of these problems will be solved using available software packages, whereas others will be solved manually using appropriate techniques. The use of decision support tools will enable students to apply the basic principles of operations management to actual problems in the business environment. In addition, the course equips students with the basic knowledge and skills necessary to grasp more advanced models to be covered in future courses. Topics include inventory management, project management, shortterm scheduling, linear programming, transportation problems and aggregate planning, as well as a brief introduction to MRP, MRPII, and ERP. Prerequisite(s): BUS 273 or EC 271 or MATH 301 or PSY 213 or SOC 213 BUS SOCIOLOGY OF WORK This course aims to provide an understanding of the social processes which underlie contemporary society and work organizations and to examine the context and nature of organizational processes. Students are expected to identify issues common to organizations and demonstrate analytical skills in comparing and contrasting the differences, analyze the impact of social influences on work behavior, evaluate the dynamic nature of organizational processes which affect individual and group performances and demonstrate further progress in personal competence. 15

16 Special Condition(s): BUS 231 BUS BUSINESS FINANCE This course examines financial matters within the firm and the financial environment in which the firm exists. The course demonstrates how the modern theory of finance provides a framework for practical and skilful financial management of a firm. Upon the successful completion of this course, students will have an understanding of the financial environment and financial markets and instruments in order to determine how, where and when to raise financial capital to fuel economic projects. They will be able to develop systematic, analytical decisionmaking skills to choose among alternative projects and investments and be able to interpret and utilize the firm s financial statements to monitor, measure and enhance the firm s performance. Special Condition(s): BUS 211 or BUS 213 Restriction(s): EC 371 or EC 415 or INF 301 or INF 302 BUS ORGANIZATION AND ORGANIZING The aim of the course is to explore some of the key issues in the analysis of organizations. Upon the successful completion of the course, students will have a critical appreciation of issues related to structure and processes in organizations. Some of the main topics to be covered are the origins of organizations, technology, social structure, culture, power, politics, conflict, ideology, control, governance and organizational learning. All these topics will be explored with reference to modernist and postmodernist perspectives with a critical and reflexive focus. Special Condition(s): BUS 231 BUS ORGANIZATION DESIGN The purpose of the course is to familiarize students with fundamental knowledge they will need for understanding organizations so that they will have a practical learning experience in the functioning of modern organizations. Lectures will cover various components of organizations - actors, processes, structure, technology, power, culture, politics, etc.- in order to understand contemporary challenges arising from changes in both the formal and informal structure of an organization and its environment. The course intends to explore interactions triggered by complex social and economic processes that constrain the conscious decisions of managers in the construction of particular organizational form(s). The course addresses new trends and approaches to organizations, and particularly encourages students to engage in dialogue with critical approaches. The course therefore explores the following headings: technology and structure, environment and uncertainty, power and control, culture and identity. The course is primarily designed as an introductory course for undergraduate students from disciplines other than business administration who are interested in the study of organizations. Restriction(s): BUS 231 or BUS 332 BUS MANAGERIAL ACCOUNTING The aim of this course is to develop further understanding of the context, concepts and techniques of accounting in its role of providing management information for various planning, control and decision-making purposes. Students are expected to develop an awareness of the interrelationships and implications of behavioral economic and quantitative aspects and other influences upon managerial accounting activity and build up important techniques in cost and managerial accounting. The course covers specific problems of costing systems and use of accounting information for short-run and longrun managerial decisions. The subjects include standard costing systems and variance analysis, performance evaluation, short-run decisions and capital expenditure decisions. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring Prerequisite(s): BUS 212 BUS FINANCIAL INSTITUTIONS, MARKETS AND INSTRUMENTS The aim of this course is to explore and understand the nature of financial markets, instruments and institutions and to evaluate the operations of financial institutions, mechanisms of financial markets and the nature of various financial instruments. On successful completion of the course, the student should be able to appreciate the major operations of financial markets, appreciate the role of financial institutions and to explore and understand various financial institutions. Special Condition(s): BUS 331 or FM 301 or INF 301 BUS COMMUNICATION AND INFORMATION The aim of this course is to provide an understanding of the fundamentals of interpersonal communication and the essential knowledge and skills for its application in business organizations. The course will focus on the importance of communicative action within organizations and the need for managers to understand its applications as well as the character of information and how it is analyzed. Some of the topics that will be covered are semiotics, a conceptual breakdown of the levels of information systems, the informal nature of human interaction and problems of meaning in philosophy and 16

17 linguistics with special concern about how information takes on meaning. BUS MARKETING RESEARCH The aim of the course is to introduce students to the design and implementation of market research by helping them to become competent in data collection, questionnaire design and data analysis and report writing. Also to be emphasized is the practical/applied nature of marketing research as it relates to marketing strategies. On the successful completion of this course, students will be able to understand the nature of marketing research, choose and apply a sampling method for different problems, devise an appropriate experiment, determine appropriate data collection methods, effectively deal with problems arising in the process of conducting marketing research and understand and discuss implications of research. BUS BUSINESS RESEARCH METHODS I This introductory-level course on research methods aims to help students develop basic research skills so that they can carry out undergraduate research projects on their own and can, later on, fully participate in, or be informed customers of, large-scale business research. The course is built on comprehensive statistics knowledge and aims to develop competency in non-parametric statistics. Topics covered during the course include multiple regression analysis, correlation analysis and ANOVA. Students will also learn to prepare and analyze data using SPSS. Restriction(s): ADV 362 or IR 342 or MED 206 or PSY 301 or PSY 411 or SOC 211 BUS BUSINESS RESEARCH METHODS II The aim of this course is to help students develop the skills needed to understand and carry out research based on qualitative methods. On successful completion of this course, students will be able to use data collection and analysis techniques such as perceptual mapping, action research, ethnography, content analysis and discourse analysis for textual and visual mediums. Restriction(s): ADV 362 or IR 342 or MED 206 or PSY 301 or PSY 411 or SOC 211 BUS STRATEGIC MANAGEMENT The aim of this course is to explore the main issues that influence the strategic decision-making process by managers in organizations, to identify the needs of the main stakeholders in organizations and to reconcile these with environmental constraints, to evaluate alternative strategy choices and ensure that appropriate cultural developments and other organizational changes are implemented, and to provide a holistic overview of strategic management in organizations. During the course, games and case discussions will be used to provide the students with the necessary skills to anticipate major issues of strategic management in organizations. Special Condition(s): BUS 311 or BUS 331 or INF 301 BUS POLITICAL ECONOMY OF TURKEY The aim of this course is to introduce the characteristics of the Turkish business environment, economic variables, political mechanisms, cultural settings, sociological dimensions, to explore historically state and business relations in Turkey, to contrast the Turkish business environment with the European, Far Eastern and US environments, and to focus on the role of managers and their relations with different stakeholders (government, consumers, media, etc.) in the Turkish business environment. On successful completion of the course, the student should be able to understand the interactions between different environmental variables and their influence on the work situation and to compare and contrast the Turkish and the other business environments. BUS MARKETS, HIERARCHIES AND NETWORKS The aim of the course is to examine different models of social, economic and political coordination markets, hierarchies and networks. During this cross-disciplinary course, students will develop awareness about the strengths and limitations of these models and the mechanisms underlying their major characteristics. The course will utilize Turkish examples to allow the student to compare and contrast features of this context with various others. At the end of the course, students will develop an insight into the following topics: governance, interorganizational networks, strategic alliances, industrial districts, trust, cooperation, F-connections and how they control organizations. BUS AUDITING The aim of the course is to prepare students to become professional auditors and acquaint them with auditing concepts, procedures and developments so that they can develop methods of audit to judge outcomes and processes. The course covers topics like the auditing profession, audit reports, audit responsibilities, audit evidence, audit planning and documentation, internal controls and assessment of control risk and audit 17

18 programs. During the course, lectures will cover the theory of auditing and classes will apply the theory to practice. Both lectures and classes will be participative and thus students will be expected to have read relevant material beforehand. Assignments will take the form of small group presentations and will be assessed by the group and peers of the class. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring Prerequisite(s): BUS 212 or BUS 213 BUS SUPPLY CHAIN MANAGEMENT In today s world, the movement of materials from the point of origin to the end customer has become a complex process and the resulting supply chain is a complex network. In this course, we discuss key issues in supply chain management, concepts, strategies and, models. The emphasis is on the quantitative techniques leading to successful supply chain management, such as forecasting and inventory control. Upon completion, the students should be able to relate theory to practice, apply their knowledge of operations in practical business settings and grasp the interdependencies of operations decisions and other business functions. Special Condition(s): BUS 274 or EC 272 or MATH 301 BUS MARKETING COMMUNICATION The aim of this course is to develop an understanding of the role and characteristics of the elements of the marketing communications mix and to provide a basic understanding of communications theory. At the end of this course, the student should be able to understand the relationship between marketing plans and marketing communications plans, determine and evaluate the strengths and weaknesses of each element in the mix, understand the relationship between the elements of the marketing communications mix, and describe and evaluate communications theory. Prerequisite(s): ADV 209 or BUS 311 or PUB 211 or PUB 212 Restriction(s): ADV 202 BUS INTERNATIONAL MARKETING STRATEGY The aim of this course is to familiarize the student with the international marketing environment and the marketing applications and strategies relevant to international markets. Upon completion of the course, the student will be able to understand the economic, cultural and political/ legal constraints in the international environment, plan marketing mix strategies for a company operating in international markets and implement a system to monitor and control marketing activities abroad. Prerequisite(s): ADV 209 or BUS 311 or PUB 211 or PUB 212 BUS FINANCIAL RISK MANAGEMENT The aim of this course is to introduce the economic theory of inter-temporal choice and use such theory to analyze personal investment decisions. It is intended to review the economic theory of choice under risk and analyze individual insurance decisions. The functioning of stock markets using the Capital Asset Pricing Model is emphasized. On successful completion of the course, the student should be able to solve analytical questions concerning personal investment and insurance decisions, discuss the economic theory behind CAPM, and resolve analytical questions concerning the functioning of stock markets. Prerequisite(s): BUS 331 or BUS 352 or EC 304 or INF 301 or INF 302 Restriction(s): FM 411 BUS ORGANIZATIONAL CULTURE AND IDENTITY The course is designed to provide a strong foundation for critical thinking in the area of organizational behavior. The primary focus of the course is the process of identity construction/deconstruction through various culture management programes. The course is structured around two levels of analysis. At the first level, the influence of national cultures on organizational cultures will be studied from a comparative perspective. At the second level, the main focus will be on how organizational culture is managed to create collective identities. Since the goal of this course is not only to impart knowledge about a body of research but also to help the students to develop their own ideas on issues related to organizational culture and identity construction, student evaluation will be based on exams and a joint research project. BUS CORPORATE GOVERNANCE A decade ago, the term corporate governance was largely academic jargon. Today, due to high profile corporate collapses such as Enron and WorldCom, the media regularly discusses corporate governance. The Turkish business community and policy makers have also started to question the current corporate governance practice in Turkey. The course aims to build on a sound theoretical base and encompasses the latest developments in this field. This course will help students understand the context in which corporate governance develops by highlighting the legal structure and capital market characteristics. 18

19 BUS APPLICATIONS IN FINANCIAL MODELING The aim of this course is to explore and understand financial modeling, forecasting techniques and spreadsheet applications and to evaluate sensitivity and optimization. On successful completion of the course, the student should be able to appreciate the major principles underpinning financial modeling, to appreciate the importance of the decision-making process in finance and to apply the principles of financial modeling to actual problems in business. Special Condition(s): EC 361 Prerequisite(s): BUS 331 or BUS 352 or INF 301 or INF 302 Restriction(s): FM 421 BUS BANKING AND FINANCIAL STRUCTURE The course discusses the role of financial markets and financial institutions in increasing national economic efficiency and social welfare. The necessary conditions for a stable financial environment and the political, legal and economic structure of financial institutions are analyzed. In particular, the role and importance of an independent central banking system and a well-functioning commercial banking system are highlighted. The differences between and similarities of well-developed financial markets and those in developing nations are discussed. Recent developments in the globalization of financial markets and their impact on local economies are also emphasized. Special Condition(s): BUS 331 or INF 302 Restriction(s): EC 419 BUS MANAGEMENT OF INFORMATION TECHNOLOGY This course emphasizes advances in information technology so as to initiate and manage the development of effective information systems that can enhance business operations, support managerial decision-making and create strategic advantage. The course does have, however, a substantial technological component, which examines, from a managerial point of view, recent trends in hardware, software and communication technologies and their implications for businesses in general and for Turkish firms in particular. Restriction(s): COMP 481 BUS E-COMMERCE This course builds upon the understanding and knowledge accumulated in BUS 461, examining them in greater depth. The aim is to provide an understanding of issues involving the Internet and electronic commerce, such as technological directions, the nature of Internet marketing and the strategies, structures and processes used in this new business environment. The emergence of the digital economy will be examined and the economic and social impacts of electronic commerce will be explored. BUS CONSUMER BEHAVIOR This course aims to inform the students why there is a need to study consumer behavior as a separate marketing discipline as well as providing them with a conceptual framework that will both enhance their understanding of consumer behavior principles and permit practical application of these principles to real life situations. Upon completion of this course, students will know about the different internal and external factors that affect individuals with regard to their consumption processes. More specifically, perception, learning, motivation, personality and attitudes are the topics to be covered in the case of the internal factors: groups, family, social class and culture are the topics to be covered in respect to external factors. Additionally, by the end of the course, students will have a grasp of the various steps in the consumer s decision-making process. Prerequisite(s): ADV 209 or BUS 311 or PUB 211 or PUB 212 Restriction(s): ADV 231 or INT 429 BUS RETAIL MANAGEMENT The aim of this course is to introduce the students to the world of retailing and to develop in them the ability to apply marketing and management concepts to retailing. On successful completion of this course, students will be able to identify and analyze the main principles and methods of marketing management as applied to retailing. Students will also understand the retail environment and will devise merchandising, pricing and promotion strategies for retail companies. Prerequisite(s): ADV 209 or BUS 311 or PUB 211 or PUB 212 BUS BUSINESS ETHICS The course aims to provide an understanding of ethical issues in the contemporary business world. Within this framework, concepts of ethics, values, morality and the development of these concepts through history in different contexts will be studied. At the end of this course, students will develop a critical approach toward evaluating ethical behavior of organizations in relation to topics like consumerism, environmental responsibility and work ethics. Restriction(s): MED

20 BUS MANAGING KNOWLEDGE-INTENSIVE FIRMS The course aims to develop an understanding of how knowledge is produced, transferred and shared in organizations, cooperative strategies and how knowledge can be utilized as a competitive resource. Basically the course addresses the emerging world of knowledge workers and knowledge-based companies. The students will learn about the concepts and role of knowledge management in organizations. They will also identify knowledge management in specific environments, i.e. in profession-dominated fields. Both lectures and classes will take place in a participative context in which students are expected to prepare beforehand by reading and analyzing the pre-assigned reading material. During the course, case discussions and sessions with guest speakers from professional service firms will help the students to develop skills necessary to anticipate the nature of the emerging world of knowledge-based companies. BUS INNOVATION The aim of this course is to explore the concept of innovation management and investigate how it relates to overall organization and business strategy. The course will teach students the process of developing new products and examining the new product management issues faced by companies. At the end of this course, students will also be familiar with technology management and how companies manage research and development. BUS STRATEGY SIMULATION The aims of the course are to provide students with the opportunity to tackle complex business situations in an interactive fashion and to enable the transfer of theoretical knowledge gathered throughout their university education into a business simulation case, so that they can experience the interactive characteristics of business decisions. During the course students will learn to support the learning process with simulation and audio-visual teaching material, to initiate and develop skills of team working, to use strategic management tools in simulated environments and to develop presentation skills. Besides lectures and discussion sessions, a business simulation game will be used in which students will work in teams. BUS TURKISH TAXATION SYSTEM The course is designed to acquaint the students with taxation concepts, procedures and developments and to help the students understand the basic principles of tax laws and their applications under Turkish and 20 international taxation. At the completion of this course, students should be able to describe and critically appraise the basic principles of tax law and the history of tax law, understand and explain the Turkish taxation system and apply basic international taxation procedures and techniques to practical situations. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring Prerequisite(s): BUS 212 BUS SERVICES MARKETING The primary aim of this course is to explain to the students that service organizations (e.g. banks, educational institutions, hospitals, hotels, professional services, insurance companies, transportation companies) require a distinctive approach to marketing strategy - both in its development and in its execution. The second aim of the course is to focus on the role of service in manufacturing businesses in an attempt to reveal that the manufactured goods sector should also use service as a primary source of competitive advantage. Prerequisite(s): BUS 311 or PUB 211 or PUB 212 Restriction(s): ADV 209 BUS LIVE PROJECTS IN MANAGEMENT Interested students working with faculty members in this course will be able to work in groups on a real-life issue that addresses a societal need. The live projects will help students as a group to get involved with the problems of their immediate community or other organizations. The projects have to be live (a real problem) and are to be completed in real time, with a clearly defined end result. In this course real and theoretical, practice and education are not separated and students have to find creative solutions to the issue tackled. During this course, besides completing a real project that fulfills a societal need, students will be able to experience team work, group processes, project management and project delivery. Credit(s): 3 ECTS Credit(s): 6 Term(s): Fall and Spring CAM CRITICAL AND CREATIVE THINKING IN THE 20th CENTURY ARTS SCENE I This course aims at familiarizing students with the nature and methods of critical and creative thinking. Students explore multiple perspectives, placing established facts, theories and practices in tension with alternatives to establish a reliable basis for their claims, beliefs and attitudes about the 20th century world, its art and culture. The course focuses on the process of critical thinking and creativity in the cultural and artistic environment. To this end, institutions and art spaces are visited and workshops organized to sustain a more applied understanding of the production,

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