ulu Sosy Anahtar Kelimeler: .2014, Makale Kabul Tarihi: , Cilt:11,

Transkript

1 ulu.2014, Makale Kabul Tarihi: Sosy Anahtar Kelimeler: 2014, Cilt:11,

2 The Relaionship Between Social Capital of Schools And Organizational Image Based On Perceptions of Teachers Abstract:The relationship between social capital and image of schools has been investigated in this study of scanning model. 441 teachers who are working in primary schools of Erzurum province participated to this study. The data obtained from the participants were analyzed using SPSS 19 software package. As a result of the principal component analysis, it has been found that social capital consists of share, satisfaction, integration, participation, and trust. Image capital consists of work environment, quality of management, financial stability, emotional appeal, quality of service, and social responsibility. In this research, t test, oneway analysis of variance (ANOVA), correlation and regression analysis were done. Alpha reliability value of social capital and image capital scales was found as.95 and KMO value as.96. It has been found that there was a strong relationship between social capital of school and organizational image. While subdimensions of social capital explained 73% of organizational image, subdimensions of organizational image explained 71% of social capital. It has been concluded that when social capital of schools becomes stronger, image of schools increases too. Keywords: Social Financing, Organizational Image, School sermayenin unsurl 164

3 U Journal of Social Science 11(2) 2014 tmektedir. r rultusunda ya Toplumu bir arada tutan, birlik duygusunu, dol ini sa erlendirilebilir i, 2010). Okullar, Sosyal sermayenin bil 165

4 Begenirba fonksiyonunu da yeterince yerine getiremeyecek ve rekabette geri mayeye sahipse o kadar iyi edir. Yine sosyal ve entel te ve de duygusal bir katma 166

5 U Journal of Social Science 11(2) 2014 nin elde tutma becerileri, sosyal sorumluluk bilinci gibi kriterlerle velil dost lan 167

6 r? 168

7 U Journal of Social Science 11(2) 2014 Erzurum bele konunu rma retim okulu kurum imaj anketi 16 toplumsal sorumluluk 169

8 Tablo1. 170

9 U Journal of Social Science 11(2) 2014 Tablo2. Finansal Duygusal kalitesi cazibe 171

10 analiz sonucunda sosyal sermaye; hizmet kalitesi ve toplumsal sorumluluk 172

11 U Journal of Social Science 11(2) 2014 Tablo , ,733 7,289 16,198 16, , ,398 7,113 15,808 32, , ,273 5,930 13,178 45, , ,526 4,433 9,619 55, , ,690 2,095 4,656 59, , , , , , , ,934 Tablo 4. De , ,710 7,126 15,491 15, , ,765 5,762 12,526 28, , ,532 5,233 11,388 39, , ,646 4,573 9,940 49, , ,755 4,493 9,767 59, ,191 1, ,797 6,080 65, , , ,011 i 173

12 , , ,456 BULGULAR Tablo5. Boyutlar Memnuniyet Sosyal Serm. Top. Finansal Duygusal cazibe Hizmet kalitesi Toplumsal sorum ** 74 ** 55 ** 43 ** 89 ** 74 ** 65 ** 46 ** 56 ** 68 ** 49 ** 72 ** 2 77 ** 60 ** 29 ** 80 ** 76 ** 72 ** 60 ** 63 ** 82 ** 55 ** 80 ** 3 68 ** 38 ** 92 ** 73 ** 72 ** 58 ** 65 ** 75 ** 54 ** 78 ** 4 30 ** 76 ** 57 ** 54 ** 36 ** 48 ** 59 ** 43 ** 59 ** 5 48 ** 36 ** 32 ** 28 ** 26 ** 27 ** 20 ** 34 ** 6 81 ** 76 ** 58 ** 67 ** 78 ** 55 ** 82 ** 7 77 ** 61 ** 70 ** 83 ** 63 ** 91 ** 8 71 ** 69 ** 77 ** 60 ** 89 ** 9 69 ** 64 ** 54 ** 81 ** ** 63 ** 85 ** ** 91 ** ** 13 N=441 **p<01 alt boyut r=.89], memnuniyet [r=r= r= r=.48], 174

13 U Journal of Social Science 11(2) 2014 r= r=.89], r=.81], duygusal cazibe [r=.85] hizmet kalitesi [r=.91] ve toplumsal sorumluluk [r= Kareler sd Kareler F P 2, , , ,276,436 Fark IJ 2, Lisans Toplam Kareler sd Kareler F P Fark IJ 8, ,276 2, ve 385, , , Toplam 175

14 Kareler sd Kareler F P 14, , , ,585,745 4, Fark IJ Toplam Toplam 4, , , ,054,423 2, Toplam im faaliyetinde 21 ve 5 ve 6 Kareler sd Kareler F P 11, , , ,767,750 5, Fark IJ 13 Toplam 5, ,869 3,

15 U Journal of Social Science 11(2) 2014 Toplumsal sorumluluk 254, , , Toplam 3 ve 7 l hizmete sahip sanatlar gibi toplumsal sorumluluk etkinliklerinin ku Tablo 8. B SH B t P Sabit,328,108 3,021,003,180,040,182 4,530,000 Memnuniyet,416,039,443 10,780,000,267,046,281 5,861,000,023,035,022,644,520,017,019,025,879,380 n=441, R=.86, R 2 =.73, F= , p<

16 regresyon analizi yer a R=86, R 2 Tablo 9. Sosyal Sermaye B SH B t P Sabit 839,091 9,215,000,356,044,412 8,095,000 kalitesi,196,035,268 5,672,000,022,027,032,807,420 Duygusal cazibe,058,036,070 1,587,113 Hizmet kalitesi,174,044,216 3,956,000 Toplumsal sorumluluk,025,028,032, n=441, R=.85, R 2 =.71, F=179,906 p<.01 2 =71, 178

17 U Journal of Social Science 11(2) 2014 toplumsal sorumluluk na % % sosyal 179

18 So sosyal ser de g 180

19 U Journal of Social Science 11(2)

20 KAYNAKLAR Alavi, M. & Leidner, D. E. (2001), Knowledge Management and Knowledge Management Systems: Conceptual foundations and research issues, MIS Quarterly, 25(1): (1) 2007: Dergisi / Teori ve Uygulama, 18., Ankara 65(4): Choi, B. & Lee, H. (2003). An empirical investigatiotion of km styles and their effect on corporate performance, Information & Management, 40: Chua, A. (2002 ), The influence of social interaction on knowledge creation, Journal of Intellectual Capital, 3(4): Dichter, E. (1985). What's In An Image. Journal of Consumer Marketing, Vol. 2 Iss: 1, pp Ekinci, A. (2010), Okullarda sosyal sermaye, Ank Bilimleri Dergisi, 12 (4). Erdo an B.. Z. Devel Kurumsal, Ferguson, D. P., Wallace J. D. and Chandler, R. C. (2012) Rehabilitating Perceptions of the Effectiveness and Ethicality of Image Repair Strategies in Crisis Situations, Public Relations Journal Vol. 6, No. 1 ISSN Fukuyama, F. (2005)., 182

21 U Journal of Social Science 11(2) 2014 Grootaert, C. and Van Bastelaer, T. (2002). Understanding and measuring social capital: A multidisciplinary tool for practitioners. Washington DC: World Bank Publication Karasar, N. (2013). KOSGEP (2005)., 266. ve Bir Uygulama, Cilt: 19, Lievens F., Hoye G. V. and Anseel F. (2007). Organizational Identity and Employer Image: Towards a Unifying Framework, British Journal of Management, Vol. 18, S45 S59 DOI: /j Nahapiet, J.ve Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage, Academy of Management Review, 23(2): , Konya: Kitabevi. sunda incelenmesi, 5(34): Polis Bilimleri Dergisi, 183

22 Tu 7(1): / Issue: /2,