10-14 EKİM 2012 INEGOL, BURSA-TURKEY POST SHOW REPORT Organized by IFOR FUARCILIK TICARET LTD. STI. in cooperation with ANT EXPO IFOR FUARCILIK Hikmet Sahin Kultur Parki Uluslararasi Fuar Merkezi 16400 Inegol / Bursa Tel: +90 224 713 16 26 Fax: +90 224 712 18 68 E-mail: aysun@ifor.com.tr Web: www.modef.com.tr
2012 Post Show Report 1) Introduction 2) The Market 3) Exhibitor Statistics 4) Visitor Statistics 5) Media 6) Invitation for Modef Expo 2013 1) INTRODUCTION MODEF EXPO 2012 was opened to trade visitors on 10 October 2012. The 28th edition of MODEF EXPO was launched at International Exhibition Center in Inegol, Bursa TURKEY on 10 14 October 2012. MODEF EXPO 2012 - The second largest exhibition in Turkey for Furniture presented exquisite modern, classic, antique and modular furniture; dining and bed groups; armchairs, chairs and sofas; baby and young rooms; and furniture accessories. MODEF EXPO 2012 presented the latest trends and designs in furniture with 152 exhibiting companies and labels. It is visited by 18.675 professionals including 1.846 foreign visitors.
2) THE MARKET Today, furniture is one of the most important and dynamic sector in Turkey with over US $ 6 billion production, almost 25% of which is marketed in international markets, and with 300.000 jobs in 60.000 companies. The furniture industry also has particular importance for Turkey due to its promising export potential. The industry is clustered mainly in Istanbul, Ankara, Bursa (Inegol) and Kayseri. These regions are either in the center of forest resources or near large domestic markets. Wood working art in Inegol goes back to early 20th century. And today Inegol is holding position of being centre of Turkish Furniture Sector. Now the local brand will be the world brand. More than 300 furniture exporter companies in Inegol, export INEGOL FURNITURE to approximately 100 countries in the world. Modern and classical sofa sets, bedroom sets, dining room sets, sitting groups, sofas, coaches, children and young room furniture, kitchen and furniture accessories are the most preferred types of Inegol products. Inegol furniture industry contributes to today s economy as big as not to be underestimated. Very few furniture work places of the past left their places to hundreds of work places. There are manufactured too many furniture types and designs in these work places. Through MODEF which is organized locally; and MODEF EXPO which is organized internationally, are the furniture exhibitions that are organized every year in Inegol, local companies of the sector guests both national and international businessmen and consumers and get the opportunity to promote Inegol Furniture 3) EXHIBITOR STATISTICS AND GEOGRAPHY MODEF EXPO 2012 is proud to advise that 152 exhibiting companies, labels and brands offered the visitors a vast selection of furniture and furniture accessories. PRODUCT GROUPS Modern, Classic, Antique and Modular Furniture Dining and Bed Group Armchairs, Chairs and Sofas Baby and Young Rooms Furniture Accessories
4) VISITOR STATISTICS MODEF EXPO 2012 has carried out an extensive marketing and promotional campaign in the past months prior to exhibitions. Through dedicated databases, the fair in 2012 has reached out to thousands of key buyers from primary visitor markets such as; Total attendance of visitors to MODEX EXPO 2012 is 1.846 Unique International Visitors from 48 different countries. The fair is visited by 18.675 professionals from all cities of Turkey. Visitors by Country AFGHANISTAN 9 MOROCCO 24 KOSOVO 39 RUSSIA 48 GERMANY 38 PALESTINE 118 KUWAIT 24 SERBIA 32 ALBANIA 19 FRANCE 19 LIBYA 92 SINGAPORE 12 AUSTRIA 15 GEORGIA 15 LEBANON 53 SYRIA 17 AZERBAIJAN 150 INDIA 8 HUNGARY 12 SAUDI ARABIA 22 BAHRAIN 12 NETHERLANDS 16 MACEDONIA 42 TUNISIA 84 BELGIUM 18 IRAQ 154 EGYPT 40 TURKMENISTA 26 UAE 26 U.KINGDOM 13 MOLDOVA 11 N OMAN 18 BOSNIA 18 IRAN 178 NİŞ ISLAND 12 JORDAN 104 BULGARIA 83 ISRAEL 11 UZBEKISTAN 18 GREECE 38 ALGERIA 24 CAMEROON 9 POLAND 11 RUSSIA 48 CHINA 4 KYRGYZSTAN 11 ROMANIA 17 SERBIA 34 Totaly 1846
5) MEDIA MODEF EXPO 2012 advertising circulated all over the pages of the regions media. An extensive pre-show public relations campaign targeting key trade and international press enabled the most convenient promotion for MODEF EXPO 2012. Senior buyers have been personally invited by fax, telephone and thousands of direct mail and VIP invitations have been sent to our database and partner customer lists. Middle East and Gulf Region Gulf Interiors Magazine in Gulf Region. Lamasat Decoration Magazine in Saudi Arabia Email Blast to 19.500 members of Gulf Interiors Magazine in The Middle East Middle East Interiors Magazine in Gulf Region Banner on the web site of Middle East Interiors magazine CIS Region Mobila Magazine in Romania Mebelny Mir Magazine in Russia LesPromInform Magazine in Russia Expopromoter Buyer Program for CIS Region Europe MöbelMarkt Magazine in Germany International for all Regions SeeLife SkyLife Furniture Directory Furniture Accessories Mobilyam Mobilya Dekorasyon
National Web Sites Bursadabugun.com http://www.bursadabugun.com/haber/modef-expo-2012-mobilya-sektorunubulusturacak-114576.html Egemenlik.com.tr http://www.egemenlik.com.tr/2012/09/14/%e2%80%9cmodef-expotasarimda-yenilikci-urunde-guc-odakli-fuar/ Rthaber.com http://rthaber.com/haber/201209189/tasarimda-yenilikci-urunde-guc-odaklifuar-modef-expo.html Canakkalehaber.com http://www.canakkalehaber.com/index.php/haber/yerel/modef-expotasarimda-yenilikci-urunde-guc-odakli-fuar.html Yenieksen.com http://www.yenieksen.com/haber/ekonomi/-modef-expo-tasarimda-yenilikci-- fuar/104942.html Olay.com.tr http://www.olay.com.tr/haber/ekonomi/mobilya-sektorunun-dunyayaacilan-kapisi-121319.html Bizimkocaeli.com http://www.bizimkocaeli.com/guncel/65302-modef-expo-ikisifirbirikikapilarini-acacak.html Anayurtgazetesi.com http://www.anayurtgazetesi.com/default.asp?page=haber&id=418255 Olay53.com http://www.olay53.com/haber/modex-expo-2012-aciliyor-47037.htm Kocaeligazetesi.com.tr http://www.kocaeligazetesi.com.tr/root.vol?exec=page&nid=454333 ilgazetesi.com.tr http://www.ilgazetesi.com.tr/2012/09/15/modef-expo-tasarimda-yenilikciurunde-guc-odakli-fuar/0141867/ Gazeteyenigun.com.tr http://www.gazeteyenigun.com.tr/ekonomi/109665/modef-expomobilyalari-ucuracak! Sanliurfa.com http://www.sanliurfa.com/news_detail.php?id=87892 Emlak.bugun.com.tr http://emlak.bugun.com.tr/modef-expo-kapilarini-aciyor-haberi-207275 Stargazete.com http://haber.stargazete.com/guncel/modef-expo-tasarimda-yenilikci-urundeguc-odakli-fuar/haber-694098 F5haber.com http://www.f5haber.com/bugun/modef-expo-kapilarini-aciyor-haberi- 3333452/ Ekohaber.com http://www.ekohaber.com.tr/modef_expo_kapilarini_aciyor-ekohaber-5- haberid-15907.html Inegolhaberyorum.com http://www.inegolhaberyorum.com/haber_detay.asp?id=13428 Denizlihaber.com http://www.denizlihaber.com/ekonomi/ekonomi-genel/modef-expo-200- firmayi-bulusturacak/ Egedesonsoz.com http://www.egedesonsoz.com/haber/%e2%80%9cmodef-expotasarimda-yenilikci-urunde-guc-odakli-fuar-/825843 Yalovacizgi.com http://yalovacizgi.com/haberler/modef-expo-tasarimda-yenilikci-urunde- Guc-ODAKLi-FUAR.html Kayserispor.org http://kayserispor.org/haber/7-guncel/3858-modef-expo,-tasarimdayenilik%c3%a7i-%c3%bcr%c3%bcnde-g%c3%bc%c3%a7-odakli-fuar.html Ankaraport.net http://www.ankaraport.net/haberler/36090/ifor-fuarcilik-1014-ekim-2012- tarihleri-arasinda-inegolde-modef-expo-2012-kapsaminda-200-firmayibulusturuyor.html Gazetempo.com http://gazetempo.com/haber/ekonomi/guncel/1348134188-guc-odaklifuar-modef-expo.html Sondakika.com http://www.sondakika.com/haber/haber-modef-expo-tasarimda-yenilikci- 3953221/ Haberler.com http://www.haberler.com/modef-expo-tasarimda-yenilikci-3953221- haberi/ Caytvhaber.com http://www.caytvhaber.com/haber/yurt-haber/modef-expo-tasarimdayenilikciurunde-guc-odakli-fuar/8071.html Medyataraf.com http://www.medyataraf.com/modef-expo-kapilarini-acmayahazirlaniyor.html E-inegol.com http://www.e-inegol.com/haber/54908/modef-expo-2012-mobilya-sektorunubulusturacak.html Sha.com.tr http://www.sha.com.tr/bolgesel/modef-expo-tasarimda-yenilikci-urundeguc-odakli-fuar-h5479.html Lifeinbursa.com http://www.lifeinbursa.com/haberx/313845/18/inegolde_mobilya_fuari.htm Ankaramobilyarehberi.com http://www.ankaramobilyarehberi.com/haberler/429-modef-expo- 2012.html Ankaramodarehberi.com http://www.ankaramodarehberi.com/haberler/433-modef-expo-2012.html
MODEF Expo INTERNATIONAL TV CHANNELS SIRA NO MECRA ADI DÖNEMİ DAYPART SPOT SN KAMPANY A SURE/GÜ N GÜNLÜK SPOT TOPLAM SPOT TOPLAM SÜRE 1 NTV 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800 2 CNBC-E 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800 3 HABERTÜRK 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800 BLOOMBERG 4 TV 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800 5 TRT HABER 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800 MODEF Expo INTERNATIONAL TV CHANNEL DETAILS Eylül Ekim Kanal Porgram Adet 24 25 26 27 28 29 30 1 2 3 4 5 6 7 ATV Kurtlar Vadisi 1 1 ATV Karadayı 1 1 Show TV Adını Feriha Koydum 1 1 Show TV Ustura Kemal 1 1 Kanal D Öyle Bir Geçer Zaman Ki 1 1 Star Muhteşem Yüzyıl 1 1 Star Yetenek Sizsiniz 1 1 TRT Leyla ile Mecnun 1 1 TRT Seksenler 1 1 TRT Stadyum 1 1 TRT Sakarya Fırat 1 1 TV 8 Telegol 1 1 12 1 2 1 1 1 1 1 1 1 0 0 1 0 1
NEWSPAPERS SIRA No MECRA ADI YAYIN TARİHİ KULLANIM ÖZELLİK FREKANS ST/CM- KUTU TOPLAM ST/CM 1 SABAH 28.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 2 HÜRRİYET 24.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 3 ZAMAN 26.09.2012 İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm 225 4 HABERTÜRK 03.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 5 POSTA 08.10.2012 İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm 225 6 AKİT 01.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 7 STAR 05.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 8 YENİŞAFAK 09.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225 9 OLAY GAZETESİ 29.09.2012 İLAN H.SONU TG RENKLİ 1 4 X 20 st/cm 80 10 HAKİMİYET GAZETESİ 01.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 11 BURSA POSTASI GAZETESİ 27.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 12 BURSA HABER GAZETESİ 02.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 13 KENT GAZETESİ 03.10.2012 İLAN 14 YENİ DÖNEM GAZETESİ 04.10.2012 İLAN H.SONU TG RENKLİ H.SONU TG RENKLİ 1 4 X 20 st/cm 80 1 4 X 20 st/cm 80 15 GAZETE BURSA 31.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 16 HAYAT GAZETESİ 05.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 9 2440 RADIO SIRA NO MECRA ADI DÖNEMİ DAYPART SPOT SN KAMPANYA SÜRE/GÜN GÜNLÜK SPOT TOPLAM SPOT TOPLAM SÜRE 1 BEST FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728 2 TRT FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728 3 RADYO D 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728 4 ALEM FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728 5 RADYO 224 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728 6 SHABER RADYO 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
MAGAZINE SIRA No MECRA ADI DÖNEMİ Yayın Durumu KULLANIM ÖZELLİK Mart ST/CM-KUTU TOPLAM ST/CM 1 OLAY GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 BURSA 2 HAKİMİYET Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 3 BURSA POSTA Ekim 2013 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 4 BURSA HABER Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 5 KENT GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 6 YENİ DÖNEM Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 7 GAZETE BURSA Ekim 2012 Haftalık İLAN RENKLİ/TERCİHLİ 1 80 80 8 HAYAT GAZETE Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 9 EKOMOB EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 10 OLAY TREND EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 11 PARK MAGAZİN EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa Tam Sayfa 12 EKOHABER EYLÜL 2012 3 Aylık İLAN RENKLİ/TERCİHLİ 1 1/2 Sayfa 1/2 Sayfa 12 640
6) Invitation for Modef Expo 2013 We kindly invite you to visit Modef Expo 2013 which will be organized on 06-10 November October 2013 in Inegol, Bursa-Turkey.