A MILESTONE IN CRUISE TOURISM

Transkript

1 // ULUSLARARASI DEN Z VE T CARET A MILESTONE IN CRUISE TOURISM KRUVAZ YER TUR ZM NDE DÖNÜM NOKTASI ISSN: YEAR // YIL: 11 ISSUE // SAYI : 123 MARCH // MART 2015 PRICE: EURO 20 // F YATI: 20 YTL THIS TIME THE SILENT SHIP TAKES fiadan KALKAVAN ABOARD SESS Z GEM L MANDAN BU KEZ fiadan KALKAVAN I ALDI

2 A MILESTONE IN CRUISE TOURISM KRUVAZ YER TUR ZM NDE DÖNÜM NOKTASI YILMAZ ÖZTÜRK Of the total 1.4 trillion dollars tourism capacity of the world, 39.6 billion dollars share belongs to cruise tourism. However, of the total 28 billion dollars Turkish tourism capacity only the 400 million dollars belongs to that sector We investigated the reason why we can t receive a larger share and what can we do for improving our national wealth. 1.4 trilyon dolarl k dünya turizm pastas n n 39.6 milyar dolarl k dilimi kruvaziyer turizmine ait. Yaklafl k 28 milyar dolarl k Türkiye turizm pastas n n ise sadece 400 milyon dolar... Bu kocaman pastadan niye daha fazla pay alamad m z ve ulusal refah m z art rmak için neler yapabilece imizi araflt rd k. P P &O (Peninsular & Oriental Steam Navigation Company) take the first step in cruise tourism in contemporary sense in The company that was established in 1822 had entered into partnership with another Britain company Royal Charter in 1840 and thus, started to improve itself to change its business from postal service between England and Iberia Peninsula with cruise tourism. Following this partnership, the mail delivery route of the P&O ships was extended to Malta via Gibraltar and from there to Alexandria. In fact, the P&O navigations that were considered as the pioneer of the cruise tourism were started in 1844 with a route departing from Southampton and stopping at Alexandria, Maltese, and Athens. A few years after Istanbul were added to the route. &O (Peninsular & Oriental Steam Navigation Company), modern anlamdaki kruvaziyer turizme ilk ad m att nda y l 1844 tü y l nda kurulmufl olan firma bir di er Britanyal firma Royal Charter ile 1840 y l nda ortakl a gitmifl, böylece yapt ifli, ngiltere ile berya Yar madas aras nda gerçeklefltirdi i posta tafl mac l ndan kruvaziyer turizmine dönüfltürmek üzere kendini gelifltirmeye koyulmufltu. Bu birleflme sonras P&O gemilerinin posta da t m rotas Cebelitar k yoluyla Malta ve oradan da skenderiye ye kadar uzanm flt. Nitekim kruvaziyer turizminin öncüsü say lan P&O seferleri, 1844 y l nda Southampton ç k fll, skenderiye, Malta, Atina duraklamal bir rota üzerinde gerçekleflmeye bafllam flt. Aradan geçen birkaç y l sonras nda duraklar aras na stanbul da eklenmiflti. Of course, the ships of the period were not bearing any resemblance with the cruises of our day. For example, the launching of SS RAVENNA namely, the year of 1880 should be waited for the first ship with steel hull. And 1889 should be waited for SS VALETTA, the first ship that uses electricity... That is to say, the first cruises were wood-hull and mostly steam operated. Western sources show Albert Ballin as the figure that introduce and popularize the cruise tourism to masses. Ballin, who was also the founder of world s largest transport company of all times Hapag, had write out the Mediterranean voyage he set out on a German ship, AUGUSTA VICTORIA in 1891 and one of the first lithographs of the world, painter Christian W. Allers published this story with lithography. Dönemin gemileri elbette bugünkü kruvaziyer gemilerine hiç benzemiyordu. Mesela ilk çelik gövdeli gemi için SS RAVENNA n n denize indirilmesini, yani 1880 y l n beklemek gerekmiflti. Elektri i ilk kullanan gemi SS VALETTA için ise 1889 u... Yani ilk kruvaziyer gemiler ahflap gövdeliydi ve ço unlukla da buharl yd. Bat l kaynaklar kruvaziyer turizmini kitlelere tan t p yayg nlaflt ran kifli olarak Albert Ballin i gösteriyor. Dünyan n gelmifl geçmifl en büyük tafl mac l k firmas Hapag n da kurucusu olan Ballin, 1891 y l nda bir Alman gemisi olan AUGUSTA VICTORIA ile ç kt Akdeniz seyahatini kaleme alm fl, dünyan n ilk litograflar ndan ressam Christian W. Allers de bu hikâyeyi illüstrasyonlar eflli inde yay mlam flt. 024 Ballin, had redesigned the AUGUSTA VICTORIA, which is considered as the first luxurious cruise ship of the world and whose name has been changed to PRINZESSIN VICTORIA LUISE, in a way suitable for cruise tourism and innovative construction of the ship was completed in The ship that departed from Hamburg that year made a luxury voyage to New York by crossing the Atlantic Ocean. The same ship was to perform cruise tours at the Mediterranean Sea starting from Ballin dünyan n ilk lüks kruvaziyer gemisi kabul edilen ve ad sonradan PRINZESSIN VICTORIA LUISE olarak de ifltirilen AUGUSTA VICTORIA y kruvaziyer turizmine uyacak flekilde yeniden tasarlam fl, geminin yenileme inflas 1889 da tamamlanm flt. O y l Hamburg dan yola ç kan gemi Southampton a u rad ktan sonra Atlas Okyanusu nu geçerek New York a, döneme göre lüks bir seyahat gerçeklefltirmiflti. Ayn gemi 1900 den itibaren kruvaziyer turlar n Akdeniz de yapmaya bafllayacakt. The interest shown for Ballin s design was so great that only 6 years after namely; in 1906 the number of transatlantic ships was reached to seven. After a little while, tens of ships including TITANIC were started make tours involving ocean passage, a large number of companies implemented suit application and set out to organize tours according to the seasons. Even the sank of Titanic after colliding with an iceberg during her splendid maiden voyage from Southampton to New York in 1912 and the death of 1,514 people could decelerated neither the transatlantic passages nor the cruise tourism. Ballin in tasar s na gösterilen ilgi o denli göz kamaflt r c yd ki sadece alt y l sonunda, yani 1906 da transatlantik gemilerin say s yediyi bulmufltu. Bundan k sa bir süre sonra aralar nda TITANIC in de bulundu u onlarca gemi okyanus geçiflli turlara bafllam fl, birçok firma süit uygulamas n gerçeklefltirmifl ve mevsimlere göre tur tarihleri düzenlemeye koyulmufltu y l nda büyük bir debdebeyle ilk seferini yapmak üzere Southampton dan New York a do ru demir alan TITANIC in yar yolda bir buzda na çarparak batmas ve tam 1,514 kiflinin ölmesi bile transatlantik geçifllerine de kruvaziyer turizmine de h z kestirememiflti. GOING TO NOWHERE H ÇB R YERE G TMEK The motto of the cruise tourism is summarized as Going to nowhere. Although the most important share in this evaluation belongs to travelling between various stops rather than one stop, another indispensable feature of modern cruise tourism is the ship itself being emerged as an object that fulfills the vacation desire. Naturally, the expectations of the passengers that turns back to the Kruvaziyer turizminin mottosu Hiçbir yere gitmek olarak özetleniyor. Bu tespitte en önemli pay, nihai bir durak yerine çeflitli duraklar aras nda seyahat etmeye aitse de modern kruvaziyer turizmin bir di er vazgeçilmez özelli i, geminin kendisinin de tatil arzusunu tatmin edecek bir nesne olarak ortaya ç km fl olmas. Ç k fl noktas ndan belirlenmifl limanlara u ray p o limanlarda en fazla birkaç gün gemarine&commerce MART

3 departure point after spending at most one or two days at the predetermined ports called at are focused on the ship they are abroad. Today the service quality and possibilities offered by the ships with the capacity to host thousands of people plays an important role in the preference of cruise tourism. Casinos, indoor and outdoor pools, fitness halls, spas, markets where even the most famous brands takes place, performances and game centers, movies, jacuzzis, clubs and bars and of course restaurants... If we zoom in to ALLURE OF THE SEAS which is the largest cruise ship of the world and awarded as the 2014 Best Cruise Ship in all categories, it will be easier to see how a ship can stretch the imagination. 360 meters long, wide and 225,282 gross ton ALLURE OF THE SEAS has a speed of 22.6 knot and offers service to 5,400 passengers. The ship offers 20 different cabin alternatives and each cabin has a special balcony çirip yeniden bafllang ç noktas na dönen yolcular n beklentileri, do- al olarak içinde bulunduklar gemiye de odaklan yor. Bugün binlerce insan a rlayabilecek kapasitedeki gemilerin sundu u hizmet kalitesi ve olanaklar, kruvaziyer turizmin tercih edilmesinde büyük rol oynuyor. Casinolar, aç k-kapal yüzme havuzlar, fitness salonlar, spa lar, çok ünlü markalar n bile yer ald dükkânlarla donat lm fl çarfl lar, gösteri ve oyun salonlar, sinemalar, jakuziler, kulüpler ve barlar, tabii ki lokantalar... Dünyan n en büyük kruvaziyer gemisi olan ve 2010 y l nda bafllad seferlerle 2014 y l n n bütün kategorilerde En yi Kruvaziyer Gemisi seçilen ALLURE OF THE SEAS e flöyle bir zum yaparsak, bir kruvaziyer geminin hayalleri nas l zorlayabildi ini görmek daha kolay olacak. 360 metre boya, metre geniflli e, 225,282 groston tonaja sahip olan ve en yüksek 22.6 knot h zla seyredebilen ALLURE OF THE SEAS, tam 5,400 yolcuya hizmet veriyor. seeing various scenes. Smallest cabin area is 13.9 square meters and largest standard cabin is 18.5 square meters. The largest cabin is called Royal Loft; it is a duplex cabin with exactly square meters area and a 78 square meters balcony! Meanwhile, the handicapped were not forgotten: 32 cabins with balcony, 2 with ocean view and eight inside cabin serves to handicapped besides the three full equipped suits one of which is Loft type with elevator. Total number of cabins is 2,706! ALLURE OF THE SEAS with 15 decks open to the passengers offers 20 different food & beverage alternatives. Pools, spas, fitness halls, a garden called Central Park, a 13 meters high rock climbing equipment, private walking-tracks, a full-scale basketball court, surf simulator, mini golf are only the few examples of the activity opportunities. Let s mention to the Chicago musical with Tony award among the most remarkable activities organized at the ship. Boutiques of famous designers Kate Spade and Michael Kors take place in the market. FAST AND LUXURIOUS DISCOVERIES Although this example represents high-level cruise voyage, the opportunities and services offered by less luxurious ships are approximately the same. The passengers who wants to see places before one dies but also wants to enjoy every moment of the vacation achieved maybe with difficulties rather than spending time at hotels and roads, prefers cruise tours where they can receive high quality service and travel under luxury conditions. Therefore, tour rotes involving the ports of call and the centers at immediate vicinity also create an attraction center as well as the ship itself. Thus, a cruise tourist gets the chance of seeing four or five of the interesting places, which he must spend at least four days for each if he wants to visit individually, all in one breath for example, during a seven days tour and sparing enough time for each of them. To attract the cruise tourist with high income, who wants to access local culture and historical and touristic values and entertaining activities right away during the limited time in port settlements and environment the ship called at, means a very high income for the countries aiming at becoming a cruise tour stop. It is such a big and appetizing cake that the number of cruise tourist in 2013 has reached to 21.3 million and the financial magnitude of the industry 117 billion dollars. The share of Europe in this giant market is 35 billion dollars. Lets give an interesting note right here. Bahamas, one of the most preferred stops of Caribbean which is a favorite route of cruise tourism, entertained 4,709,236 cruise tourists in Even Saint Vincent and Grenadines, the weakest ports in terms of entertaining tourist of Caribbean, opened their doors for 82,974 people. YEAR OF RECORDS According to the research announced to the public opinion in February 9 by Cruise Line International Association (CLIA), it is expected that the cruise tourism will break a record this year with 23 million passengers. In 2014, the passenger number was 22.1 million. The CLIA certified agencies of North America declared that their reservation has increased by 61% compared Mürettebat say s ise 2,384. Yirmi farkl kabin seçene i sunulurken her kabinin çeflitli manzaralara bakan özel balkonu bulunuyor. En küçük standart kabin alan 13.9 metrekare, en büyük standart kabin 18.5 metrekare. En büyük kabin ise Royal Loft ad n tafl yor; iki katl bu kabin tam tam na metrekare alana, 78 metrekarelik de bir balkona sahip! Bu arada engelli yolcular da unutulmam fl: Biri asansörlü Loft tipi olmak üzere üç tam donan ml süitin yan s ra 32 balkonlu, iki okyanus manzaral ve sekiz iç kabin engellilere hizmet veriyor. Toplam kabin say s 2,706! Yolculara aç k 15 güverteli ALLURE OF THE SEAS, yirmi farkl yeme-içme seçene i sunuyor. Havuzlar, spa lar, fitness salonlar, Central Park isimli bir bahçe, 13 metre yüksekli inde bir kaya t rman fl donat s, özel yürüyüfl parkurlar, tam ölçülerde bir basketbol sahas, sörf simülatörü, mini golf di er etkinlik olanaklar ndan sadece birkaç. Gemide düzenlenen en ilgi çekici etkinlikler aras nda Tony ödüllü Chicago müzikalini de sayal m. Ünlü tasar mc lar Kate Spade ve Michael Kors un butikleri ise çarfl da yer al yor. HIZLI VE LÜKS KEfi FLER Bu örnek üst düzey kruvaziyer seyahatini tan mlasa da daha az lüks gemilerin sundu u olanaklar ve verdi i hizmetler de yaklafl k de erlerde seyrediyor. Genelde dünya gözüyle görmek istedi i ama zaman n otellerde ve yollarda yitirmek yerine, belki de güçlükle yaratabildi i tatilin her an n de erlendirmek isteyenler, lüks koflullarda yolculuk yapabilece i ve yüksek kalitede hizmet alabilece i kruvaziyer turlar n tercih ediyor. Dolay s yla gemilerin kendisi kadar, durak limanlar ile onlar n yak n çevresindeki merkezleri kapsayan tur rotalar da müthifl bir cazibe merkezi oluflturuyor. Bir kruvaziyer turisti böylece, tekil olarak gezip tan mak istese her birine en az dört gün ay rmas gereken ilgi çekici yerlerin dört befl tanesini birden, mesela yedi günlük bir tur boyunca ve her birine yeterince zaman ay rarak dolaflma flans n yakal yor. Geminin u rad liman yerleflimleri ve çevresinde geçirece i k s tl zamanda yerel kültüre, tarihi ve turistik de erlere ve e lenceli etkinliklere bir an önce ulaflmak isteyen maddi gücü yüksek kruvaziyer turisti çekmek ise kruvaziyer tur dura olmay amaçlayan ülkeler için müthifl bir mali gelir olana anlam na geliyor. Bu öyle büyük ve ifltah aç c bir pasta ki 2013 y l nda kruvaziyer turistlerin say s 21.3 milyonu, sektörün mali büyüklü ü ise 117 milyar dolar bulmufl durumda. Bu dev pazar içinde Avrupa n n pay ise 35 milyar dolar. Hemen burada ilginç bir not aktaral m. Kruvaziyer turizminin gözde rotalar ndan Karayipler in en çok tercih edilen duraklar ndan Bahamalar, 2013 y l nda 4,709,236 kruvaziyer turist a rlam fl. 24 durakl k Karayip rotas n n en az turist a rlayan liman Saint Vincent ve Grenadinler bile 82,974 kifliye kap lar n açm fl. REKORLAR YILI Cruise Line International Association n (CLIA) 9 fiubat ta kamuoyuna sundu u araflt rmaya göre, kruvaziyer turizmin 23 milyon yolcuyla bu y l rekor k rmas bekleniyor y l nda yolcu say - s 22.1 milyondu. CLIA sertifikal Kuzey Amerikal acenteler, rezervasyonlar n 2014 e göre yüzde 61 oran nda art rd klar n bildirdiler y l nda 117 milyar dolarl k bir hacim yaratan kru- 026 MARINE&COMMERCE MART

4 to When it is considered that the cruise industry that created a business volume amounting to 117 billion dollar in 2013 has also provided a total of 38 billion dollars work area for 900 thousand people, it is anticipated that these figures will further increase in CEO of Royal Caribbean Cruise and at the same time the Chairman of Board of Directors of CLIA, Adam M. Goldstein said that the CLIA-member cruise companies are making investments in innovative ships all over the world and added: This development will open up exciting horizons for the cruise industry and cruise passengers. Thus, it is calculated that an investment amounting to 4 billion dollars will be made in 22 new ocean, river and private type cruise ships in In 2014, this amount was 3.9 billion dollars with 6 ocean, 12 river type ships. In 2014 Caribbean received 37.6, Mediterranean 18.6, Europe 11, Australia-New Zealand-Pacific 5.2, Asia 4.6, Alaska 4.5, South America 3.3 and other countries 15.2 percent share from the dynamism of cruise tourism. Americans ranked first with 11 million 327 person while they are followed by Germans with 1 million 771 and English-Irish with 1 million 644 person over the total tourist number of 22.4 million. 1 million tourist from Australia-New Zealand, 842 thousand from Italy, 714 thousand from Canada, 697 thousand from China, 593 thousand from France, 483 thousand from Brazil and 454 thousand from Spain set out cruise voyage forecasts indicates that the Caribbean that seems decided not to lose the title of being the most interesting spot among the tour routes will again be the leader and it will be followed by the Mediterranean. It is also estimated that Asia and Australia will strike a blow. In fact, the Asian companies will offer approximately 2.17 million tourist capacity with 1,065 cruising of 52 ships to 1,000 new and exotic ports this year. WE ARE GROWING RAPIDLY Let s see how such an exciting industry affects Turkey. Our country has no share in new building, maintenance-repair or operation of cruise ships. On the other side, we are very lucky as we are located at Mediterranean, the second favorite cruise region of the world; and the fact that the cultural, natural and historical wealth of our country has been united with the possibilities of vaziyer sektörünün 900 bin kifliye, toplamda 38 milyar dolarl k ifl alan yaratm fl oldu u göz önünde tutuldu u zaman, bu say lar n 2015 te daha da büyümesi öngörülüyor. Ayn zamanda Royal Caribbean Cruise COO su da olan CLIA Yönetim Kurulu Baflkan Adam M. Goldstein, CLIA üyesi kruvaziyer firmalar n n dünyan n her taraf nda inovatif gemilere yat r m yapt klar n belirterek Bu geliflme kruvaziyer endüstrisi ve kruvaziyer yolcular için heyecan verici ufuklar açacak aç klamas n yapt. Nitekim 2015 te toplam tutar 4 milyar dolar bulan 22 adet yeni okyanus, nehir ve özel tipte kruvaziyer gemisi yat r m n n gerçekleflece i hesaplan yor te bu say alt okyanus, 12 nehir tipi gemiyle 3.9 milyar dolar olmufltu y l nda kruvaziyer turizmi hareketlili inden Karayipler yüzde 37.6, Akdeniz yüzde 18.6, Avrupa yüzde 11, Avustralya-Yeni Zelanda-Pasifik yüzde 5.2, Asya yüzde 4.6, Alaska yüzde 4.5, Güney Amerika yüzde 3.3, di er ülkelerin ise yüzde 15.2 pay ald. 11 milyon 327 bin kifliyle toplamda 22.4 milyon turistin yar s n ABD liler olufltururken, 1 milyon 771 bin ile Almanlar ikinci, 1 milyon 644 binle ngilizler- rlandal lar üçüncü s rada yer ald. Avustralyal -Yeni Zelanda dan 1 milyon, talya dan 842 bin, Kanada dan 714 bin, Çin den 697 bin, Fransa dan 593 bin, Brezilya dan 483 bin, spanya dan ise 454 bin turist kruvaziyer seyahatine ç kt tahminleri ise tur rotalar aras nda en ilgi çekici olma unvan n kimseye b rakmaya niyetli görünmeyen Karayipler in yine lider olaca, hemen ard ndan da Akdeniz in gelece ine iflaret ediyor. Asya ile Avustralya n n ise büyük bir atak yapaca hesaplan yor. Nitekim bu y l Asyal firmalar, 1,000 yeni ve egzotik limana 52 geminin gerçeklefltirece i 1,065 seyirle yaklafl k 2.17 milyon kiflilik bir kapasite sunacak. HIZLI BÜYÜYORUZ Bu denli heyecan verici bir endüstrinin Türkiye yi nas l etkiledi ine de bakal m. Ülkemiz kruvaziyer gemilerin inflas, bak m-onar m veya iflletmecili inde herhangi bir paya sahip de il. Öte yandan dünyan n en gözde ikinci kruvaziyer bölgesi Akdeniz de yer al yor olmam z, ülkemizin sahip oldu u kültürel, do al, tarihsel zenginliklerin modern yaflam n olanaklar yla bulufluyor olmas, tam da kruvaziyer turistlerin beklentilerine yüzde yüz hitap etti i için çok avantajl y z. CLIA n n 2011 y l nda aç klad raporda, 1980 lerin bafl ndan itibaren dünya kruvaziyer turizminin y ll k ortalama yüzde 7.6 büyüdü üne dikkat çekiliyor. Ülkemizde döneminde y ll k ortalama büyüme ise bafl döndürüyor: Yüzde 23! Deniz Ticareti Genel Müdürlü ü nün aç klad rakamlara göre 2009 y l nda küresel kriz dolay s yla yaflanan yüzde 7 lik düflüflün ard ndan yükselifl tekrar bafllad ve 2010 da yüzde 15, 2011 de yüzde 27 art fl kaydedildi de yüzde 2 lik bir düflüfl söz konusuysa da 2013 te yüzde 5 lik yükseliflle kruvaziyer turist say s 2 milyon 240 e ulaflt ve rekor k rd. Dünya ortalamalar n n üzerinde seyreden bu büyüme rakamlar na ayr nt l olarak bakt m zda ülkemizde kruvaziyer gemileri a rlayan 25 liman bulundu u göze çarp yor verilerine göre s modern life fully covers the expectations of cruise tourists. In the report announced by CLIA in 2011, it is remarked that the global cruise tourism grows with an annual average of 7.6 percent since the beginning of 1980s. The growth in our country within the period of is dazzling: 23 percent! According to the numbers declared by Maritime Commerce General Directorate, the trend of rise has restarted after the 7% decrease resulting from the global crisis of 2009 and an increase of 15% in 2010 and 27% in 2011 has been realized. Although there is a 2% decrease in 2012, the total number of cruise tourist reached to 2 million 249 with a 5% raise and break a record in When we elaborate on these growth figures moving above the world averages, the existence of 25 ports in our country that welcomes cruise ships stands out. According to the data of 2013, respectively Istanbul, Kufladas and zmir are in the first three. Other ports are ranged as Antalya, Marmaris, Çeflme, Alanya, Bodrum, Trabzon, Dikili, Çanakkale, Sinop, Bart n, Mersin, Samsun, Kafl, Fethiye, Güllük, Mudanya and Göcek. No ships has been called at Taflucu, Anamur, Datça, skenderun and Kemer ports that are suited for cruise tourism and visited before. It is known that there is a decrease compared to 2013 although the national statistics of 2014 is not announced yet. ras yla stanbul, Kufladas ve zmir, bu limanlar aras nda ilk üçte yer al yor. Di er limanlar ise Antalya, Marmaris, Çeflme, Alanya, Bodrum, Trabzon, Dikili, Çanakkale, Sinop, Bart n, Mersin, Samsun, Kafl, Fethiye, Güllük, Mudanya, Göcek fleklinde s ralan yor. Kruvaziyer turizmine uygun olup daha önce ziyaret edilmifl Taflucu, Anamur, Datça, skenderun ve Kemer limanlar na ise 2013 te hiç gemi yanaflmam fl y l na dair ulusal istatistikler henüz yay mlanmad ysa da 2013 e göre düflüfl yafland biliniyor. ORTAK AKIL DEVREDE Türkiye Kruvaziyer Platformu, ülkemizin avantajlar n öne ç kar p dezavantajlar n gidermek ve kruvaziyer turizmin geliflmesinin önündeki sorunlar çözerek daha da yükseltmek için 2012 y l nda zmir Ticaret Odas ( ZTO) öncülü ünde kurulmufl bir sivil toplum kuruluflu. Bugüne kadar aray fllar n tek bafl na sürdürmeye çal flan sektör bileflenleri bu platform sayesinde bir araya geldi ve ülkemizin bu turizm türünden daha fazla pay almas için bir güç birli i oluflturmufl oldu. Platform, 2. Genel Kurulu nu geçti imiz flubat ay nda Ankara da yapt ve bu buluflma resmi de ilse de fiili olarak adeta bir eylem plan n yürürlü e sokmufl oldu. Özel sektör, sivil toplum kurulufllar ve devlet ayg tlar n bir araya getiren toplant ya Ulaflt rma DeMARINE&COMMERCE MART

5 nizcilik ve Haberleflme Bakanl, Sa l k Bakanl, Gümrük ve Ticaret Bakanl, Kültür ve Turizm Bakanl, Maliye Bakanl n n kruvaziyer turizmiyle ilgili birimlerinin yan s ra 16 farkl liman ve kentin temsilcileri ile kruvaziyer turizm acenteleri kat ld. COMMON SENSE COMES INTO PLAY Turkish Cruise Platform is a non-governmental organization established under the leadership of zmir Chamber of Commerce ( ZTO) in 2012 in order to highlight the advantages and remove the disadvantages of our country and to improve the cruise tourism by solving the problems hindering the development of it. The constituents of the industry that were trying to pursue their searches individually had convened due to this platform and created a union of forces with the aim of ensuring our country to receive a greater share from this kind of tourism. The Platform held its 2. General Assembly meeting in Ankara in February and this meeting carry into effect, so to say, an action plan actually even if not formally. The representatives of 16 different ports and cities and cruise tourism agencies participated to the meeting, which gathered the private sector, non-governmental organizations and government agencies, besides the units related with cruise tourism of Ministry of Transport, Maritime Affairs and Transport, Ministry of Health, Ministry of Customs and Trade, Ministry of Culture and Tourism and the Ministry of Finance. The opening speech of Mr. Ekrem Demirtafl, Chairman of Turkish Cruise Platform s Board of Directors and also the President of ZTO Board of Directors was summarizing the reasons of our country s being attractive for the cruise tourism. Demirtafl said that the tourists are in search of new ports and cities to visit in a growing industry and added: Our country has the capacity to receive far greater share from cruise tourism. Each one of our ports from Hopa to skenderun offer unique and unexplored beauties for the tourists. Every Turkish port is a treasure for the cruise passenger for whom there is no place remained in Europe to see. According to the information provided by Ekrem Demirtafl, also Turkey has received a share from the 160% increase in occupancy rate in Mediterranean region during Demirtafl remarked that we reached to 2.2 million passenger with 1,542 cruising in 2013 while we welcomed only 818 thousand passenger with 912 cruising in 2004 across Turkey and emphasized that we closed 2014 with 1.8 million passengers and 1,398 cruising namely, with a decrease and said The ports in metropolis were the ones that lose greatest number of passengers. 030 Türkiye Kruvaziyer Platformu Yönetim Kurulu Baflkan ve ZTO Yönetim Kurulu Baflkan Ekrem Demirtafl n toplant daki bafllang ç sözleri, ülkemizin kruvaziyer turizmi için neden çekici oldu unu özetliyordu. Demirtafl, büyüyen sektörde turistlerin de devaml olarak yeni gidecekleri limanlar ve kentler arad klar n belirterek, Ülkemiz kruvaziyer turizmden çok daha büyük pay alabilecek kapasiteye sahip. Hopa dan skenderun a kadar her liman m z turistlere eflsiz ve keflfedilmemifl güzellikler sunuyor. Avrupa da görece i yer kalmayan kruvaziyer yolcusu için Türkiye limanlar n n her biri hazine dedi. Ekrem Demirtafl n verdi i bilgilere göre 2014 y l nda Akdeniz bölgesinde doluluk oran n n yüzde 160 artmas ndan Türkiye de pay ald y l nda Türkiye genelinde sadece 912 gemi seferi ile 818 bin yolcu a rlan rken 2013 te 1,542 seferle 2.2 milyon yolcuya ulafl ld na dikkat çeken Demirtafl 2014 ü ise 1,398 sefer ve 1.8 milyon yolcuyla, yani düflüflle kapatt m z vurgulayarak En çok yolcuyu kaybeden de büyükflehirlerdeki limanlar oldu dedi. KÖKLÜ VE GÜNCEL SORUNLAR Dünyada yükselen bir grafik çizen kruvaziyer sezonunun ülkemizde düflüflle kapanmas nda yerel sorunlar elbette rol oynuyor ama sektör temsilcilerinin de dile getirdi i gibi Akdeniz in güney k y lar yla Do u Akdeniz bölümünün sürekli bir çat flma ortam içinde bulunmas en bask n faktör olarak öne ç k yor. Ekrem Demirtafl olay flu cümlelerle ortaya koydu: M s r dan srail e Ortado u nun Akdeniz e bakan k y lar alev alev. Karadeniz e aç lmak isteyen gemileri de Ukrayna ve Rusya daki olaylar durdurdu. Kruvaziyer turizmin en önemli ülkelerinden Yunanistan n limanlar nda grevler eksik olmuyor. En önemli ç k fl noktalar ndan birisi olan Venedik art k büyük gemileri istemiyor. Tam bir dünya cennetine sahip olsan z -ki zaten sahibiz- ve milyonlarca insan bu cenneti keflfetmek için yan p tutuflsa bile, çevreniz güvenli de ilse flans n z bir noktaya kadar zorlayabiliyorsunuz. Yeri gelmiflken bu sorunlara ek olarak bürokrasi kaynakl olanlara da de inmek flart. Ekrem Demirtafl kruvaziyer flirketlerinin düzgün terminallerin yan s ra liman kentleri ile Avrupa ve Amerika k tas na güçlü havayolu ba lant lar ve tarifelerde kruvaziyer gemilerin teflviki gibi taleplerinin ortak oldu unu belirtti. Toplant ya kat lan acente temsilcileri de sahil s hhiye, römorkaj, fener gibi çeflitli isimler ad alt nda al nan ücretlerin yabanc flirketler için çok yüksek oldu unu ve bunun da Türkiye nin rekabet gücünü düflürdü ünü söylediler. Acente temsilcilerinin dikkat çekti i bir di er nokta ise bizim ülkemizde, belki de mümkün olmad için hesaba neredeyse hiç kat lmayan bir sorunu iflaret ediyor: Bugünü ve gelece i birlikte planlama! Acenteler tarifelerde yap lacak teflviklerin çok önemli oldu unu ve bu konuda ciddi bir politika belirleyip yabanc flirketlerin iki, hatta üç y l sonras n dahi net görmelerini sa lamak ge- DEEP-ROOTED AND CURRENT PROBLEMS Of course the local problems play a part in a cruise season, which shows an upward trend in the world, closed with decrease in our country but as stated by the representatives of the industry, the south shores of the Mediterranean and East Mediterranean region being constantly in a clash environment stands out as the most dominant factor. Ekrem Demirtafl said: The shores of Egypt facing the Israel and of Middle East facing the Mediterranean are in flames. The events in Ukraine and Russia prevented the ships desiring to sail to the Black Sea. There is always a strike at the ports of Greece which is one of the most important countries of cruise tourism. One of the most important departure points, Venice does not welcome the large ships any longer. Even if you have a world paradise and actually we have- and if millions of people yearns for seeing that paradise you can press your luck to a certain extend when your environment is unsafe. At this juncture, we have to mention the problems originated from bureaucracy in addition to the above ones. Ekrem Demirtafl stated that the demands of cruise companies related with substantial airline connections between port cities and Europe and America continents and promotion of cruise ships in terms of tariffs as well as proper terminals for cruise companies are common. Agency representatives attended to the meeting stated that the fees collected under the name of coastal health, towage, lantern are too high for the foreign companies and causes a decrease in the competitive capacity of Turkey. rekti inin alt n çiziyorlar. Bugün tarifeleri s f rlasak gemiler yar ndan itibaren kuyru a girmez diyorlar, Çünkü programlar flimdiden belli. O sonraki ifl diyebilirsiniz, çünkü as l tehlike 2015 Temmuz undan itibaren stanbul a gelen gemilerin nereye yanaflaca n n hâlâ belli olmamas! 16 farkl kentten gelerek toplant ya kat lan limanlar n temsilcileri de önemli konulara dikkat çektiler. Kruvaziyer gemileri a rlayan limanlar n temsilcileri gemi flirketlerinin kazançlar n n önemli k sm n, ekstra pazarlad klar kara turlar ndan sa lad klar n belirtirken ulusal tan t m n yerel tan t mla ba dafl k yürütülmesinin önemini vurgulad lar. Di er yandan ayn temsilciler de yüksek römorkaj ücretlerinin kendilerini zorlad n ifade ettiler. Bu sorunlara karfl n elde edilen prestij ve ulusal ekonomiye oldu u kadar kent ekonomisine de yans yacak katk yla heyecanlanan ve kruvaziyer turizmine henüz kat lmam fl olan Hopa, Ayval k, Fethiye, skenderun gibi kentlerin temsilcileri, sektöre girmek için büyük istek duyduklar n belirttiler. Another point that the agency representatives emphasized refer to a problem that is always ignored perhaps because of impossibility: planning the today and tomorrow together! Agencies underlines that the promotions to be made related with tariffs are very important and it is necessary to make the foreign companies see the next two or even three years clearly by defining a serious policy for this issue. They said: If we restrict the tariffs today the ships would not queue as of tomorrow. For their programs are already decided. You can say that this is a secondary matter because the main risk is the uncertainty of the points where the ships arriving to Istanbul after July 2015 will approach! The representatives of the ports of 16 different cities attended to the meeting highlighted important issues also. The representatives of the ports harboring cruise ships said that the cruise lines obtain the major part of their earnings through land tours they marketed as extra and emphasized the importance of conducting the local and national advertise together. On the other hand, the same representatives stated that the high towage fees are troubling themselves. Despite these problems, the representatives of cities like Hopa, Ayval k, Fethiye and skenderun that were not a part of the cruise tourism before and excited against the contribution and prestige that will reflect on city s economy as well as the national economy said that they are enthusiastic for entering the industry. Chairman Ekrem Demirtafl summarized the demands and requests of the industry representatives as such: We can achieve an important success if we can clamp together as the ports. For MARINE&COMMERCE MART

6 example, we can create brand new routes and attraction centers by ensuring the integration of untouched Black Sea port cities with the ports in the Aegean and Mediterranean region. Union in advertise is also very important. We organized nine national and international activities under the umbrella of Turkish Cruise Platform since We will continue. If we maintain this union and if the State paves the way for us, our country becomes the star of Mediterranean in cruise tourism. AN ANSWER FROM THE STATE Mr. Özkan Poyraz, Deputy Undersecretary of Ministry of Transport, Maritime Affairs and Communication that presides the meeting said that they will evaluate nearly all important problems and demands voiced at the meeting and added: Nearly all the problems communicated by the industry are generally based on tariff. It is remarked that there are problems related with lanterns, coastal health tariffs and especially towages in terms of both tariffs and capacity. We started the change procedures in the Regulation of Harbors related with tows. New implementation will be published in the Official Gazette within a short period of time. When it comes to the problem of tariffs, my opinion is that we should be able to apply flexible tariff primarily. For example, to apply flexible tariff for the regions to be promoted seems more plausible. Nevertheless, we should see and analyze the effects on general budget of prospective certain discounts. Poyraz said that plenty of cities demand ports or berths for cruise but since the negative influence of the ports on each other is far more important the planning should be made perfectly. After stating that they will receive roadmap and demands from the industry about the problem experienced in Istanbul, Mr. Poyraz started to commend about zmir and reminding their visit to zmir with Minister Lütfi Elvan two months ago said: Our Minister declared that the container port will remain as container port; he admitted the need for dredging, finger berth and terminal in current cruise area. The instruction given to us is in this direction. Our studies with Privatization Administration related with the new master plan of zmir Port are continuing. Baflkan Ekrem Demirtafl sektör temsilcilerinin taleplerini ve dileklerini flöyle ba lad : Limanlar olarak kenetlenebilirsek çok fley yapabiliriz. Örne in, bakir Karadeniz liman kentlerimizin Akdeniz ve Ege deki limanlarla entegrasyonunu sa layarak yepyeni rotalar ve cazibe merkezleri yaratabiliriz. Tan t mda birlik de çok önemli. Türkiye Kruvaziyer Platformu çat s alt nda 2012 y l ndan bu yana ulusal ve uluslararas olmak üzere dokuz etkinlik yapt k. Devam edece iz. Bu birlikteli imizi korursak, devlet de önümüzü daha çok açarsa ülkemiz kruvaziyer turizmde Akdeniz in y ld z olur. DEVLETTEN YANIT VAR Genel Kurul un baflkanl n yürüten Ulaflt rma Denizcilik ve Haberleflme Bakanl Müsteflar Yard mc s Özkan Poyraz ise toplant da dile getirilen hemen bütün sorun ve talepleri de erlendireceklerini belirterek flöyle dedi: Sektörden gelen sorunlar temelde tarife üzerinde toplan yor. Fenerlerle, sahil s hhiye tarifeleriyle, özellikle hem tarife hem de say s ve gücü aç s ndan römorkörlerde s k nt oldu u belirtildi. Römorkörler ile ilgili olarak Limanlar Yönetmeli i nde de iflim ifllemlerine bafllad k. Yeni uygulama çok k sa bir zaman içerisinde Resmi Gazete de yay nlanacak. Tarifeler konusunda ise benim kanaatim öncelikle esnek tarife uygulayabilmek. Örne in teflvik edilecek bölgeye esnek tarife uygulamak daha gerçekçi olur. Yine de baz indirimlere gidildi inde bu genel bütçeye nas l etki edecek görmeliyiz, analiz yapmal y z. Poyraz, pek çok kentin kruvaziyer için liman veya yanaflma yeri istedi ini ama buna karfl l k planlaman n çok iyi yap lmas gerekti ini, çünkü limanlar n birbirini olumsuz etkilememesinin daha önemli oldu unu da belirtti. stanbul da yaflanan sorun için sektörden bir yol haritas ve talepleri alacaklar n belirten Poyraz, zmir Liman ile ilgili olarak ise iki ay önce Bakan Lütfi Elvan ile birlikte zmir e yapt klar ziyareti an msatt. Poyraz, Bakan m z konteyner liman n n konteyner liman olarak kalaca n belirtti; mevcut kruvaziyer alan nda ise terminal ihtiyac n n varl n, tarama ve parmak iskele ihtiyac n kabul etti. Ald m z talimat bu yönde. zmir Liman n n yeni imar plan konusunda Özellefltirme daresi ile çal flmalar m z devam ediyor dedi. IN ORDER TO INCREASE THE SHARE OF CRUISE TOURISM KRUVAZ YER TUR ZM N N PAYINI ARTTIRMAK Ç N... Cruise tourism received a share of 39.6 billion dollar from the global tourism incomes that was realized as 1.4 trillion dollars in While our country s international tourism income in 2013 is 27 million 997 thousand dollars its share is at the level of 5%. Although any exact figure about the income received from cruise tourism has not been declared it is estimated that the said income is some 400 million dollars. Therefore, the share of cruise tourism in our country s overall tourism income is not even 1% while its share in world s overall tourism income is 2.8%! It is certain that both the industry representatives and the State side have a grasp of the things to be done in order to improve this share. One point must be underlined insistently: If the country we live in and the region we are a part of lives in peace, it is possible for us to reach to an indispensable position among the touristic trends of the global humanity -and of course, the cruise tourismby putting the common sense into action. & Kruvaziyer turizmi, 2014 y l nda 1.4 trilyon dolar olarak gerçekleflen dünya turizmi gelirlerinden 39.6 milyar dolar pay ald. Ülkemizin 2013 y l nda uluslararas turizm geliri 27 milyar 997 milyon dolar olarak gerçekleflirken pay yüzde 5 seviyesinde. Kruvaziyer turizminden elde etti imiz gelir konusunda net bir rakam ortaya konmam fl olmas na karfl n yaklafl k 400 milyon dolar düzeyinde oldu u tahmin ediliyor. Dolay s yla kruvaziyer turizmi dünya genel turizm harcamalar ndan yüzde 2.8 pay al rken, ülkemiz genel turizm gelirleri içerisindeki pay yüzde 1 bile de il! Bu pay art rmak için yap lmas gerekenlere, hem sektör temsilcilerinin hem de devlet kanad n n vak f olduklar belli. Bir tek noktan n alt n srarla çizmek gerekiyor: Yaflad n z ülke ve içinde bulundu unuz bölge bar fl içinde yafl yorsa, sektörler aras ortak akl devreye sokarak, dünya insanl n n turistik e ilimleri içinde vazgeçilmez bir konuma gelmeniz mümkün; elbette kruvaziyer turizminde de. & 032 CRUISE LANDINGS IN ANZAC CEREMONIES ANZAK TÖRENLER NE KRUVAZ YER ÇIKARTMASI MSC Cruises announced that approximately 14 thousand passengers and 6 thousand crew on duty at the ships will come to Çanakkale by 14 cruise ships from Australia and New Zealand on the occasion of the hundredth anniversary of Gallipoli Battle. MSC ORCHESTRA will be the first ship to take part at the ceremony that will be conducted on 24 April morning with the participation of queen of England, Elisabeth II. The ship will weigh anchor on 26 March with 3,223 passengers from Australia and arrive at Çanakkale on 17 April after respectively calling at Albania, Cocos Islands, Colombo, Safaga, Sokhna ports. After staying in Kabatepe and Kepez ports for two days, the ship will visit Istanbul, Kufladas and Greek Islands and turn back to Çanakkale and wait for the ceremonies anchored off-shore. Most of the ships will anchor off-shore across the port since only two ships can land at Çanakkale Port at the same time. Majority of the attendants of Anzac ceremonies prefer to watch the ceremony on cruise ships because of the inconveniency of accommodation in Çanakkale. & MSC Cruises, Çanakkale Savafl n n 100. y ldönümü nedeniyle Avustralya ve Yeni Zelanda dan 14 kruvaziyer gemisiyle Çanakkale ye yaklafl k 14 bin yolcu ile bu gemilerde görevli yaklafl k 6 bin mürettebat n gelece ini duyurdu. 24 Nisan sabah gerçekleflecek olan ve ngiltere Kraliçesi 2. Elizabeth in de kat laca törene ilk kat lacak olan gemi MSC ORCHESTRA olacak. Gemi, Avustralya dan ald 3,223 yolcuyla 26 Mart ta Fremantle Liman ndan demir al p s ras yla Arnavutluk, Cocos Adalar, Colombo, Safaga, Sokhna limanlar na u rayarak 17 Nisan da Çanakkale ye varacak. ki gün boyunca Kabatepe, Kepez Liman nda kalacak olan gemi stanbul, Kufladas ve Yunan Adalar n gezerek 24 Nisan da yeniden Çanakkale ye gelecek ve bu defa aç kta demir at p, törenler için bekleyecek. Çanakkale Liman na ayn anda sadece iki gemi yanaflabildi i için gelen gemilerin ço u liman n karfl s ndaki aç kta demirleyecek. Anzak törenlerine kat lanlar n ço u Çanakkale de konaklama yetersizli i dolay s yla töreni kruvaziyer gemilerinde izlemeyi tercih ediyor. & MARINE&COMMERCE MART