2013 Post Show Report

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2 2013 Post Show Report 1) Introduction 2) The Market 3) Exhibitor Statistics 4) Visitor Statistics 5) Media & Pr Activities 6) Invitation for Modef Expo ) INTRODUCTION Fair: MODEF EXPO 2013 Furniture & Decoration Fair Organizer: Modef Fuarcılık Ticaret Ltd.Şti. Edition: 30 th Dates: November 2013 Frequency: Annually Venue: Hikmet Sahin Cultural Park International Exhibition Center / Inegol - Bursa / TURKEY Exhibition Space: sqm Exhibitor Profile Modern, Classic and Moduler Furniture Dinner and Bedroom Group Armchairs,Chairs and Divans Baby ve Teen's Room Furniture Accessory Visitor Profile: Furniture Stores, Chain Stores, Wholesalers, Distributors, Importers, Exporters, Professional Purchasing Managers, Dealers, Architects, Interior Designers, Decorators, Industrial Designers, Contracting Companies, Furniture Side Industry Manufacturers

3 Inegol, Bursa - Turkey played host to the 30th Modef Expo - Furniture and Decoration Fair from 4-9 November 2013, wherein over 150 furniture manufacturers and decorators displayed their new design products and concepts to the professionals visiting from all over the world. Through the exhibition, visitors discovered the wide range of products and unique samples that reflect both modern and classical design themes, and also understand why the heart of the Turkish furniture sector is in Inegol. Modef Expo; the second largest exhibition in Turkey for Furniture industry, presented exquisite modern, classic, antique and modular furniture; dining and bed groups; armchairs, chairs and sofas; baby and young rooms; and furniture accessories. MODEF EXPO 2013 presented the latest trends and designs in furniture with 145 exhibiting companies and labels. The fair has reached out to thousands of (13.927) key buyers from targeted visitor markets; and was visited by 2454 foreign visitors from 62 different countries.

4 2) THE MARKET Today, furniture is one of the most important and dynamic sector in Turkey with over US $ 6 billion production, almost 25% of which is marketed in international markets, and with jobs in companies. The furniture industry also has particular importance for Turkey due to its promising export potential. The industry is clustered mainly in Istanbul, Ankara, Bursa (Inegol) and Kayseri. These regions are either in the center of forest resources or near large domestic markets. With more than 260 large-scale factories, 1000 showrooms and 1500 production centers, Inegol has maintained its position as the largest furniture producer and exporter in Turkey. Wood working art in Inegol goes back to early 20th century. And today Inegol is holding position of being centre of Turkish Furniture Sector. Now the local brand will be the world brand. More than 300 furniture exporter companies in Inegol, export INEGOL FURNITURE to approximately 100 countries in the world. Modern and classical sofa sets, bedroom sets, dining room sets, sitting groups, sofas, coaches, children and young room furniture, kitchen and furniture accessories are the most preferred types of Inegol products. Inegol furniture industry contributes to today s economy as big as not to be underestimated. Very few furniture work places of the past left their places to hundreds of work places. There are manufactured too many furniture types and designs in these work places. Through MODEF which is organized locally; and MODEF EXPO which is organized internationally, are the furniture exhibitions that are organized every year in Inegol, local companies of the sector guests both national and international businessmen and consumers and get the opportunity to promote Inegol Furniture 3) EXHIBITOR STATISTICS MODEF EXPO 2013 is proud to advise that 145 exhibiting companies, labels and brands offered the visitors a vast selection of furniture and furniture accessories. PRODUCT GROUPS Modern, Classic, Antique and Modular Furniture Dining and Bed Group Armchairs, Chairs and Sofas Baby and Young Rooms Furniture Accessories

5 4) VISITOR STATISTICS MODEF EXPO 2013 has carried out an extensive marketing and promotional campaign in the past months prior to exhibitions. The show was a record-breaking one in the world with its international hosted buyer program! 1350 international buyers were hosted in 5 star hotels, prodiving local transfers from the airports and hotels to fairground and in total 2454 foreign buyers made big deals with Turkey s top furniture manufacturers. This year Modef Expo Fairs and AntExpo cooperation was succesful in 62 countries with 35 buyer groups and more than 150 individual companies. Visitors by Country AFGHANISTA 29 EGYPT 31 LEBANON 91 SOMALI 3 N ALBANIA 12 ETHIOPEA 3 LIBYA 137 SUDAN 40 ALGERIA 33 FRANCE 12 LITHUANIA 5 SURINAM 3 ARMENIA 12 GEORGIA 38 MACEDONIA 23 SWEDEN 8 AUSTRALIA 21 GERMANY 19 MONGOLIA 6 SWITZERLAN 9 AUSTRIA 9 GREECE 28 MOROCCO 32 D SYRIA 32 AZERBAIJAN 118 INDIA 6 NIGERIA 6 TUNISIA 121 BAHRAIN 22 IRAN 506 NORWAY 11 TURKMENIST 15 BELARUS 9 IRAQ 351 OMAN 12 ANN UAE 32 BELGIUM 4 ISRAEL 18 PAKISTAN 17 UKRAINE 19 BOSNIA AND 28 ITALY 4 PALESTINE 131 USA 6 HERZEGOVIN BULGARIA 24 JORDAN 52 POLAND 7 UZBEKISTAN 18 A CHINA 2 KAZAKHSTAN 12 QATAR 28 YEMEN 17 CROATIA 4 KOSOVO 28 RUSSIA 75 CYPRUS 19 KUWAIT 17 SAUDI 38 DENMARK 5 KYRGYZSTAN 18 ARABIA SERBIA 18 TOTAL 2454

6 Visitors By Cities in Turkey ADANA 106 ÇANAKKALE 53 K.MARAŞ 19 NİĞDE 9 ADIYAMAN 11 ÇANKIRI 6 KARABÜK 3 ORDU 12 AFYON 41 ÇORUM 29 KARAMAN 11 OSMANIYE 7 AĞRI 17 DENIZLI 51 KARS 1 RİZE 11 AKSARAY 18 DIYARBAKIR 37 KASTAMONU 23 SAKARYA 118 AMASYA 12 DÜZCE 38 KAYSERI 367 SAMSUN 86 ANKARA 445 EDIRNE 17 KIRIKKALE 7 SIIRT 2 ANTALYA 127 ELAZIG 15 KIRKLARELI 16 SIRNAK 3 ARDAHAN 5 ERZINCAN 10 KIRSEHIR 8 SİNOP 2 ARTVIN 8 ERZURUM 17 KİLİS 3 SİVAS 13 AYDIN 29 ESKISEHIR 176 KOCAELI 111 ŞANLIURFA 20 BALIKESIR 60 GAZIANTEP 71 KONYA 129 ŞIRNAK 1 BARTIN 20 GIRESUN 12 KÜTAHYA 59 TEKIRDAG 20 BATMAN 5 GÜMÜSHANE 6 MALATYA 23 TOKAT 11 BAYBURT 5 HAKKARI 3 MANİSA 78 TRABZON 41 BILECIK 47 HATAY 71 MARDİN 8 USAK 12 BINGÖL 2 IGDIR 6 MERSİN 39 VAN 14 BİTLİS 2 ISPARTA 46 MUGLA 18 YALOVA 24 BOLU 15 İSTANBUL 1548 MUS 5 YOZGAT 8 BURDUR 16 İZMİR 460 NEVSEHIR 17 ZONGULDA 25 BURSA 3302 K Total 8349

7 Top 10 Cities Of Turkey Visiting Modef Expo 2013 BURSA 3302 KAYSERI 367 SAKARYA 118 İSTANBUL 1548 ESKISEHIR 176 KOCAELI 111 ANKARA 445 KONYA 129 DİĞER 1566 İZMİR 460 ANTALYA Total 8349

8 5) MEDIA & PR ACTIVITIES MODEF EXPO 2013 advertising circulated all over the pages of the regions media. An extensive pre-show public relations campaign targeting key trade and international press enabled the most convenient promotion for MODEF EXPO Senior buyers have been personally invited by fax, telephone and thousands of direct mail and VIP invitations have been sent to our database and partner customer lists. COUNTRY PUBLICATION JUNE JULY AUGUST SEPTEMBER OCTOBER ONLINE ALGERIA TURKEY'S TRADE NEWS ERTISEMENT SAUDI ARABİA LAMASAT DECOR NEWS ERTISEMENT BANNER + ING BANNER + EGYPT EL BEIT MAGAZINE ERTISEMENT NEWS ERTISEMENT NEWS LOGO BANNER + UAE ME INTERIORS NEWS ERTISEMENT ING AZERNEWS AZERBAIJAN NEWSPAPER NEWS NEWS MAKEDONIA FOKUS NEWSPAPER NEWS ERTISEMENT NEWS ERTISEMENT ERTISEMENT NEWS BOSFOR RUSSIA NEWSPAPER NEWS ERTISEMENT ERTISEMENT UK FURNITURE NEWS NEWS ERTISEMENT EGYPT EL BASHAYER NEWS NEWS NEWS NEWS NEWS BANNER UAE COMMERCIAL INTERIOR DESIGN NEWS ERTISEMENT RUSSIA &UKRAINE EXPOPROMOTER 200 BUYERS BANNER BANNER ING BANNER BANNER

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10 21 Oct 2013 MONDAY 22 Oct 2013 TUESDAY 24 Oct 2013 THURSDAY 25 Oct 2013 FRIDAY 26 Oct 2013 SATURDAY 27 Oct 2013 SUNDAY 28 Oct 2013 MONDAY 29 Oct 2013 TUESDAY 31 Oct 2013 THURSDAY 01 Nov 2013 FRIDAY 02 Nov 2013 Cumartesi 03 Nov 2013 SUNDAY Total MODEF Expo National PR Activities TV Channels NO CHANNEL NAME PERIOD DAYPART TIME PRICE UNIT TOTAL TIME 1 ATV PT 8'' KANALD PT 8'' SHOW PT 8'' STAR TV PT 8'' TRT 1 PT 8'' KANALTÜRK VEYA TV8 PT 8'' NTV (SPOR PROG.) PT 8'' MODEF Expo 2013 TV Channels - Programs & Series CHANNEL Program Name Hour ATV HUZUR SOKAĞI 20: KARADAYI 20: KURTLAR VADİSİ 20: SHOW TV BENIM ICIN UZULME 20: DİLA HANIM 20: GÜLDÜR GÜLDÜR 20: STAR ARAMIZDA KALSIN 20: MED CEZİR 20: YETENEK SİZSİNİZ 20: TRT 1 BÖYLE BİTMESİN 20: STADYUM 22: TV 8 TELEGOL 22: NTV %100 FUTBOL 22: NTVSPOR %100 FUTBOL 22: KANAL D ARKA SOKAKLAR İNTİKAM YALAN DÜNYA FATİH Total

11 THEMATIC CHANNELS NO CHANNEL PERIOD DAYPART SPOT SN CAMPAIGN DAY SPOT TOTAL SPOT TOTAL TIME 1 TV NET 3 HABERTÜRK 5 CNN TURK 6 BUGÜN TV 7 STV HABER 8 TRT HABER 21 OCT- 04 NOV 2013 pt/opt OCT- 04 NOV 2013 pt/opt OCT- 04 NOV 2013 pt/opt OCT- 04 NOV 2013 pt/opt OCT- 04 NOV 2013 pt/opt OCT- 04 NOV 2013 pt/opt RADIOS NO RADIO NAME PERIOD DAYPART SPOT SN CAMP AIGN DAY SPOT TOTAL SPOT TOTAL TIME 1 BEST FM DT/ODT RADYO D DT/ODT ALEM FM DT/ODT RADYO 24 DT/ODT RADYO 7 DT/ODT SHABER RADYO DT/ODT EUROPE CHANNELS NO CHANNEL PERIOD DAYPART SPOT SN CAMPAIGN DAY SPOT TOTAL SPOT 1 ATV AVRUPA 04 OCT- 04 NOV 2013 pt/opt EURO D 04 OCT- 04 NOV 2013 pt/opt EURO STAR 04 OCT- 04 NOV 2013 pt/opt STV AVRUPA 04 OCT- 04 NOV 2013 pt/opt KANAL 7 İNT 04 OCT- 04 NOV 2013 pt/opt SHOWTÜRK 04 OCT- 04 NOV 2013 pt/opt

12 LOCAL RADIOS NO RADIO NAME 1 OLAY FM 2 ULUDAĞ FM 3 RADYO S 4 LİNE RADYO 5 RADYO 16 PERIOD DAYPART SPOT SN CAMPAIGN DAY SPOT TOTAL SPOT TOTAL TIME DT/ODT DT/ODT DT/ODT DT/ODT DT/ODT LOCAL TV NO CHANNEL PERIOD DAYPART SPOT SN CAMPAIGN DAY SPOT TOTAL SPOT CHANNEL 1 OLAY TV 2 AS TV 3 LİNE TV pt/opt pt/opt pt/opt MODEF Expo 2013 NEWSPAPER PLAN CLIENT MODEF EXPO AD SIZE 5 ST * 25 CM CITY NEWSPAPER NAME Sabah x Hürriyet x Zaman x x Habertürk x İSTANBUL Posta x Akit x x Star x Yeni Şafak x Dünya gazetesi x 9 NEWSPAPERS

13 LOCAL NEWSPAPERS No NAME PERIOD PERIOD USE SPECIFICS FREKANS ST/CM- KUTU 1 OLAY GAZETESİ BURSA HAKİMİYET BURSA HABER KENT GAZETESİ YENİ DÖNEM GAZETE BURSA WEEKLY HAYAT GAZETE A GAZETE WEEKLT EKOMOB MONTHLY 1 FULL PAGE 10 OLAY TREND MONTHLY 1 FULL PAGE 11 PARK MAGAZİN MONTHLY 1 FULL PAGE 12 OLAY DEKOR MONTHLY 1 FULL PAGE 13 KONFORUM BIMONTHLY 1 FULL PAGE 14 EKOHABER 3 MONTHLY 1 1/2 PAGE 15 EKOMETRE 1 FULL PAGE 16 YEREL YÖNETİM 1 FULL PAGE 16 ONLINE NO DATE NAME ADDRESS PAGE MONTHLY HIT TRAFFIC CPI VISIBLE Banner SIZE FREKANS TIME CATE GORY 1 Kas.13 Olay.com.tr olay.com Site Geneli imp imp imp 100% 2 Kas.13 Haber7.com haber7.com Site Geneli imp imp imp 17% 3 Kas.13 Haberturk.com haberturk.com Anasayfa 3. Kule imp imp imp 100% 4 Kas.13 Haberturk.com haberturk.com Site Geneli imp imp imp 4% 728x90 / 300x250 Flash 180 x600 wallpaper 200 x 200 Flash 300 x 250 Flash Sabit 15 gün Haber 1/6 Rotasyon 7 gün Haber Sabit 4 gün Haber free 7 gün Haber 5 Kas.13 Zaman.com.tr zaman.com.tr Site Geneli % 985x90 rotasyon 8 gün Haber imp

14 LOCAL MAGAZINES NAME PUBLICATION PERIOD DIMENSION TIRAJ LOCATION Marie Claire Maison Dekorasyon MONTHLY FULL PAGE RIGHT PAGE Yayın Tarihi Toplam Frekans Kas.13 1 Evim Dekorasyon MONTHLY FULL PAGE RIGHT PAGE Kas.13 1 Elle Decor Dekorasyon MONTHLY FULL PAGE RIGHT PAGE Kas.13 1 All Dekor Dekorasyon MONTHLY FULL PAGE RIGHT PAGE Kas.13 1 HOME ART Dekorasyon MONTHLY FULL PAGE RIGHT PAGE Kas.13 1 EKONOMİST Finans WEEKLY FULL PAGE RIGHT PAGE Kas.13 1 PARA Finans WEEKLY FULL PAGE RIGHT PAGE Kas.13 1 Toplam 7 MODEF Expo INTERNATIONAL TV CHANNEL DETAILS SEPTEMBER OCTOBER CHANNEL PROGRAM UNIT ATV Kurtlar Vadisi 1 1 ATV Karadayı 1 1 Show TV Adını Feriha Koydum 1 1 Show TV Ustura Kemal 1 1 Kanal D Öyle Bir Geçer Zaman Ki 1 1 Star Muhteşem Yüzyıl 1 1 Star Yetenek Sizsiniz 1 1 TRT Leyla ile Mecnun 1 1 TRT Seksenler 1 1 TRT Stadyum 1 1 TRT Sakarya Fırat 1 1 TV 8 Telegol

15 NEWSPAPERS SIRA No NAME DATE USE SPECIFIC FREKANS ST/CM TOTAL ST/CM 1 SABAH H.İÇİ,TG,COLOUR 1 9 x 25 st/cm HÜRRİYET H.İÇİ,TG, COLOUR 1 9 x 25 st/cm ZAMAN H.SON,TG, COLOUR 1 9 x 25 st/cm HABERTÜRK H.İÇİ,TG, COLOUR 1 9 x 25 st/cm POSTA H.SON,TG, COLOUR 1 9 x 25 st/cm AKİT H.İÇİ,TG, COLOUR 1 9 x 25 st/cm STAR H.İÇİ,TG, COLOUR 1 9 x 25 st/cm YENİŞAFAK H.İÇİ,TG, COLOUR 1 9 x 25 st/cm OLAY GAZETESİ H.SONU TG COLOUR 1 4 X 20 st/cm HAKİMİYET GAZETESİ H.İÇİ,TG, COLOUR 1 4 X 20 st/cm BURSA POSTASI GAZETESİ H.İÇİ,TG, COLOUR 1 4 X 20 st/cm BURSA HABER GAZETESİ H.İÇİ,TG, COLOUR 1 4 X 20 st/cm KENT GAZETESİ H.SONU TG COLOUR 1 4 X 20 st/cm YENİ DÖNEM GAZETESİ H.SONU TG COLOUR 1 4 X 20 st/cm GAZETE BURSA H.İÇİ,TG, COLOUR 1 4 X 20 st/cm HAYAT GAZETESİ H.İÇİ,TG, COLOUR 1 4 X 20 st/cm RADIO NO NAME PERIOD DAYPART SPOT SN CAMPAIGN DAY SPOT TOTAL SPOT TOTAL TIME 1 BEST FM 24 SEPT-11 OCT 2012 DT/ODT TRT FM 24 SEPT-11 OCT 2012 DT/ODT RADYO D 24 SEPT-11 OCT 2012 DT/ODT ALEM FM 24 SEPT-11 OCT 2012 DT/ODT RADYO SEPT-11 OCT 2012 DT/ODT SHABER RADYO 24 SEPT-11 OCT 2012 DT/ODT

16 MAGAZINE SIRA No NAME PERIOD USE KULLANIM ÖZELLİK Mart ST/CM-KUTU TOPLAM ST/CM 1 OLAY GAZETESİ SEPT 2013 AD BURSA HAKİMİYET SEPT 2013 AD BURSA POSTA SEPT 2013 AD BURSA HABER SEPT 2013 AD KENT GAZETESİ SEPT 2013 AD YENİ DÖNEM SEPT 2013 AD GAZETE BURSA SEPT 2013 WEEKLY AD HAYAT GAZETE SEPT 2013 AD EKOMOB SEPT 2013 MONTHLY AD 1 FULL PAGE FULL PAGE 10 OLAY TREND SEPT 2013 MONTHLY AD 1 FULL PAGE FULL PAGE 11 PARK MAGAZİN SEPT 2013 MONTHLY AD 1 FULL PAGE FULL PAGE 3 12 EKOHABER SEPT 2013 MONTHLY AD 1 1/2 PAGE 1/2 PAGE