The Turkish authorised dealers view. Ziya Alp Gulan Chairman, OYDER

Transkript

1 The Turkish authorised dealers view Ziya Alp Gulan Chairman, OYDER

2 Cars and Light Commercial Vehicle Market Contracted by 3.5% in October 2015 Turkish car and light commercial vehicles overall market expanded by 34.66% in the first ten months of 2015 compared to the same period of the previous year and reached 727,243 units In the January-October period of 2015, Automobile sales increased by 31.44% compared to the same period of the previous year and reached units, and the Light commercial vehicles market expanded by 45.63% and reached units

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4 In the Last 2 Months of 2015; Expecatations of a FED political interest rate increase, Geopolitical developments around us, Improvement in the domestic current account deficit, and The expected decrease in domestic interest rates will have an effect. Automotive sector overall market for 2015 is expected to be in the range of thousand units.

5 VEHICLE SALES IN TURKEY

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7 West European Sales 2015 / 2016

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9 Global passenger car + lıght commercıal vehıcle sales (LMCA automotive) Kaynak: J.D. Power

10 LMCA Automotive

11 Number of Passenger Cars per 1000 Inhabitants Globally and in the EU (ACEA)

12 WHAT ARE THE LEVELS OF TAX IN EUROPE?

13 SPECIAL CONSUMPTION TAX (ÖTV) RATES Special Consumption Tax, number 4760, was issued in TOTAL TAX BURDEN < 1600 cc 27% 45% 71% 1600 cc cc 46% 90% 124% 2000 cc > 50% 145% 189%

14 COMPARISON OF TAX RATES OTOMOBİL VERGİ ORANLARI TÜRKİYE İTALYA FRANSA ALMANYA İNGİLTERE İSPANYA VERGİ ORANI Kaynak: ACEA In European countries there is no Special Consumption Tax (ÖTV) applicable to car sales. A single tax system is in force However, in some EU countries a Motor Vehicle Tax based on CO2 figures is implemented

15 Yılları Otomotiv Ürünleri Dış Ticareti (Milyon $) A çık/fazla İthalat İhracat / /2014 İthalat İhracat A çık/fazla /2004 döneminde dış ticaret açığı 14,315 milyar $ iken 2005/2014 döneminde 13,985 milyar $ dış ticaret fazlası oluşmuştur.

16 VEHICLES THAT HAVE REACHED THE END OF THEIR ECONOMIC LIFE Average age of cars and light commercial vehicles registered for use in road traffic is «12», and of heavy vehicles «16» Average age in Western European countries is «7» We have 3,200,000 vehicles above 20 years old Vehicle numbers, according to age, in Turkey 1-3 Years 2,675, Years 2,164, Years 3,317, Years 1,336, Years 1,647, Years 3,191,346 OVERALL TOTAL 14,332,586

17 VEHICLES THAT HAVE REACHED THE END OF THEIR ECONOMIC LIFE Recycling of vehicles that have reached the end of their economic life is very important in terms of safety and the environment CO2 emissions of vehicles are continuing to decrease when in use in road traffic due to new technologies, Traffic safety is at least as important as CO2 emissions (ABS, EBD, technological innovations )

18 VEHICLES THAT HAVE REACHED THE END OF THEIR ECONOMIC LIFE In 2003, a scrap car scheme was implemented Today each of the 3.5 million cars over 16 years old emit 90 g/km more CO2 compared to a vehicle with new technology. Vehicles over 20 years old 220 g/km CO2 New generation vehicles 130 g/km CO2 The difference in the emissions is equivalent to the fresh air generated by 550 million trees (200 x Belgrade Forest s) EU countries currently spend 8494 per car to clean the air pollution created

19 USED CAR SALES On , a used car sales transfer system was initiated at Notaries only Whereas there were only 1,400,000 vehicles registered under the old system Sales registered in the last 12 months have reached 5,800,000 units Whereas the cost of registration of a vehicle worth TRY 50,000 used to be TRY 770, it can now be transferred for TRY 100 Consumers have benefited from single location processing

20 KPMG TURKISH AUTOMOTIVE SECTOR RESEARCH In and 2015, it took place with the participation of OYDER, ODD, OSD and TAYSAD members, and the agenda included the future outlook and expectations of the Turkish automotive industry.

21 GFK OYDER Consumer Expectations Survey With a rating of 51%, cars are seen as a status symbol more than any other item. Cars Houses 51% 22% In the premium group: Cars 80% Houses 12% Clothes/Shoes 4% Jewellery/Wrist-watches Mobile phones Clothing/Footwear In the other group: Cars 45% Houses 24% Clothes/Shoes 11% 6% 9% 10% S15. Which one of the following items is, in your opinion, a social status symbol?

22 ASBİS (Vehicle and Driver Information System) 1,200 personnel from 750 Authorised dealerships were provided free training with EGM [National Police Directorate] in 9 separate training seminars starting on in Ankara İstanbul İzmir Gaziantep and Antalya, and Authorised Dealers were given information on the use of the system. Recent work for the inclusion of heavy vehicles in the system is continuing.

23 Our academic work titled «The Future of the Authorised Retailer Profession» has been completed and it was launched at our Oyder Automotive Congress The work was carried out by the Boğaziçi University Lifelong Education Centre The work was carried out by Assoc. Prof. Dr. Burçin Doğru, a member of the academic staff at Boğaziçi University Lifelong Education Centre [BUYEM]

24 OYDER PUBLICATIONS WILL PRESENT TWO MORE ESSENTIAL BOOKS

25 JOINT TRAINING WITH ISTANBUL CHAMBER OF COMMERCE Our cooperation is continuing with Istanbul Chamber of Commerce (İTO), No. 53 Motor Vehicle Sales and Service Committee As part of this cooperation we had contact meetings with; Ministry of Finance Revenue Administration Presidency Competition Authority, and Anadolu Judiciary Judge İbrahim Halil Şua on Industrial Law issues Also, 60 people were provided training in two «Second Hand Sales Consultant Training» courses Organised by Oyder, run by Istanbul Ticaret (Commerce) University and Financed by Istanbul Chamber of Commerce (İTO)

26 POWER OF AUTHORISED DEALERS $10 BILLION INVESTMENT IN 5 MILLION M2 AREA, DIRECT EMPLOYMENT FOR 70,000 PERSONNEL INDIRECT EMPLOYMENT AREA 100,000 INDIVIDUALS EXTENSIVE DEALERSHIP NETWORKS OF 40 BRANDS

27 DIFFICULTIES EXPERIENCED BY AUTHORISED DEALERS Target Pressures and Variables Competition / Unfair Competition Price Policies Increase in Financing Needs Due to Expansion Quality Employment Adapting to Technology

28 WE WANT TO SHARE OUR VIEWS ON THE DAMAGE REPAIR INDUSTRY WITH YOU

29 Important Topics Concerning the Industry Sale of unrepaired vehicles by Insurance Companies even when the damage is around 20-30% Idle work capacity created due to the service department working only on insubstantial minor repairs Repairs carried out using low quality Spare Parts Repairs carried out using inadequate and uncalibrated equipment

30 Important Topics Concerning the Industry Risky repairs carried out by technicians who do not have an adequate knowledge base for the make of vehicle Use of paint with thinners with a high environmental impact Repairs carried out to bumpers and similar parts, even if they are damaged beyond repair and the time spent on such repairs

31 ONARIM ÖNCESİ VE SONRASI

32 Çelik, demir ve maksimum %2,06 oranında karbon ile yapılan alaşımdır. Boron Ultra HSS Extra HSS HSS (Çekme gerilmesi: 1400 N/mm2 den büyük) (Çekme gerilmesi: 1000 N/mm2 den büyük) (Çekme gerilmesi: 600 N/mm2 den büyük) (Çekme gerilmesi: N/mm2) Standart çelikler (Çekme gerilmesi: N/mm2)

33 BUGÜN ARAÇLARDA BEŞ DEĞİŞİK METAL KULLANILMAKTADIR HSS Ultra HSS Standart çelik Extra HSS Sıcak Şekillendirilmiş UHSS

34 BİLGİ OLMADAN ONARMAK SAĞLIKLI DEĞİLDİR Örnek B Direği 75 punta Örnek Şasi Kolu 34 punta

35 Üretici standardına uygun olmayan ekipman kullanımı otomobillere zarar verdiği gibi iş süresinin de uzamasına sebep olmaktadır.

36 Oksijen kaynağı ile birleştirme işlemlerinde çeliğin mukavemeti ortadan kalkmakta ve orijinal direncini kaybetmektedir. Ayrıca paslanma ve çürümeye karşı açık kalmakta, boyanın kalkmasına, zaman içersinde ses oluşmasına neden olmaktadır.

37 HATALI ONARIMLAR 37

38 Faulty Repairs 38

39 Faulty Repairs 39

40 Faulty Repairs

41 Trafiğe kayıtlı araç, sürücü belgeli, kaza, ölü ve yaralı sayısı, Number of vehicles registered, driver licence, accident, persons killed and injured, Ölümlü Maddi Trafiğe Sürücü yaralanmalı hasarlı kayıtlı belgesi kaza sayısı kaza sayısı araç sayısı olan kişi Toplam Number of Number of Ölü Yaralı Number of sayısı kaza sayısı accidents accidents sayısı sayısı vehicles Number of Total involving involving Number of Number of Yıl registered persons with number of death or material persons persons Year to traffic driver licence accidents injury loss only killed injured TÜİK, Karayolu Trafik Kaza İstatistik., 2014 TurkStat, Road Traffic Accident Statistics, 14

42 Toplam Hasarlı Araçların %95,7 si onarılarak tekrar Trafiğe Çıkıyor Model Yılı Araç Adedi % BELGESİZ 301 ÇEKME BELGELİ ,7% HURDA BELGELİ ,4% TAM ZİYA 3 Toplam

43 Toplam Hasarlı Araçların %95,7 si onarılarak tekrar Trafiğe Çıkıyor

44 Paint Operations Cost Study / Vehicle Yearly Increase MINIMUM PAY EMPLOYER COSTS TRY 905 TRY 1,454 61% Average Paint Cost Per Part TRY 120 TRY % Total Expenditure TRY 106 TRY % Business Profit/Loss - / Vehicle TRY 15 TRY -26 TOTAL DIRECT COSTS TRY 59 TRY 99 69% Paint TRY 32 TRY 55 72% Expenses TRY 14 TRY 23 70% Labour cost TRY 13 TRY 21 62% TOTAL INDIRECT COSTS TRY 47 TRY 77 64% Indirect Personnel Claims Advisor, Chief Damage Technician, Mechanical Damage Technician, Auto Body Technician, Parts Advisor, Parts Manager, Service Manager, Branch Manager, Customer Relations Officer, Reception, TRY 13 TRY 21 62% Accounting Consultant, Accounting Manager, Vehicle Cleaning Staff, Security Staff, Cleaning Staff Other Indirect Costs Rent, Equipment Depreciation, Energy, Electricity, Water, Replacement Vehicle, Finance, Employee Health, Work Safety (ISIG) and Environment Legislation Expenses, Cleaning Materials (vehicle, building) TRY 34 TRY 56 65%

45 Boya Operasyonları Maliyet Çalışması / Araç