Prof. Dr. Selime Sezgin

Transkript

1 Prof. Dr. Selime Sezgin Date of Birth : Academic Title : Prof. Dr. Contact ( ): selime.sezgin@bilgi.edu.tr 4-EDUCATION: Name of thr Institution Year Degree Conferred Secondary School English Highschool for Girls 1965 High School Arnavutköy American College for Girls (ACG-RC) 1971 Undergraduate (B.A.) Boğaziçi Business Administration 1975 Masters (M.A.) Boğaziçi Business Administration 1976 Doctorate (Ph.D.) Boğaziçi -Business Administration Marketing + Management & Organization Minor: Social Psychology 5-ACADEMIC POSITIONS/TITLES: (in chronological order, starting from the first post) 1981 Years Institution Academic Position Title Boğaziçi Assisstant Department of Managerial Engineering Assist. Prof. Assist. Prof. 1

2 Istanbul Tech. Institute of Social Sciences Vice Department Head Assist. Prof Department of Managerial Engineering Assoc. Prof Department of Managerial Engineering Department of Managerial Engineering Department Head Management & Organization Dept School of Turkish Language & History of Revolution, Director 1995 of Hartford,Business School Visiting Lecturer Queensland of Technology Visiting Lecturer Member of the Executive Board & the Senate School of Foreign Languages Director Worked at different intervals as visiting lecturer at Berlin Technical 2

3 İstanbul Bilgi Faculty of Economics & Administrative Sciences Full Time Prof July Bahçeşehir Faculty of Economics & Administrative Sciences Full Time Prof June Bahçeşehir Institute of Social Sciences Director June Bahçeşehir Executive Board (Member) June Bahçeşehir Üniversitesi Senate (Member) 2012 July- İstanbul Bilgi Faculty of Economics & Administrative Sciences Business Administration Dept. Department Head 6-ACADEMIC AREAS of INTEREST: (Specifical and limited to 5 areas only ) 1.Strategic Marketing 2.Global Marketing 3.Service Marketing 4.Strategic Planning 5.Consumer Behaviour 7-. Supervision of Master Thesis & Ph.D Dissertations 7..1 Master Thesis Tiryaki Alper, Yeni Ürün Konumlandırma ve Markalaşma, Bahçeşehir, Ayşegül Demir, Mobile Marketing, Bahçeşehir, Sinem Alkan, How to Change the Positioning of a Brand Related to the Changes in Distribution System, Bahçeşehir, Fethi Taylan Salor, Perakendecilikte Kategori Yönetimi, Bahçeşehir, Hande Polat, Marketing Strategies of THY in Domestic Flights, Bahçeşehir, Ahmet Koçak, Hedonic Consumption, Bahçeşehir,

4 İrem Güre, Understanding Consumers' Impulse Buying Behavior, Bahçeşehir, Emre Baştan, How Virtual Communities Effect Consumer Decision, Bahçeşehir, Ebru Aktaş, Linking Employee Satisfaction &Customer Satisfaction, Bahçeşehir, Nuriye Yılmaz, The Effects of Corporate Responsibility Project on Customer Loyalty, Bahçeşehir, Bahar Ayhan, Which Cultural/Subcultural Factors Have Effect on Consumer Behavior(based on consumer desicion making model)? How do Consumers' Perception Change According to Their Nationalities?, 2012, Bahçeşehir Ömer Faruk Erensül, The Country of Origin Effect on Consumers Technology Purchasing Decisions and a Research on Mobile Phone Users Purchasing Behaviors, 2012, Bahçeşehir Ege Gürün, Political Marketing, 2011, Bahçeşehir. Graduate level Project Works and thesis submitted at Bahçeşehir, a copy of which can be found at Bahçeşehir Library. Abut, N., E-Learning, Bilgi, Ülker,Yeliz, Corporate Image, Bilgi, Senyol,Sinem, Required Changes within the Organization in the Application of CRM, Sile,Ümit Changes in the Distribution System using CRM, Bilgi, Supervised and directed many graduation MBA Projects at Istanbul Bilgi The other thesis not listed below can be reached at the Library of : Kuru, N.S., The Use of semiology in advertising,, Dilbaz, M., Perakendeciliğin dünya ve Türkiye'deki gelişimi ve sektörün Türkiye'deki son durum analizi,, Ayral, G., Türk bilgisayar sektörünün dağıtım kanalları yapısının incelenmesi, İstanbul Technical, 1996 Suzidil, C., Hizmet sektöründe hizmet kalitesinin ölçümü, İstanbul Technical, Büyüközer, S., Competetive advantages of nations "Glass industry in Turkey", 1 Istanbul Technical, Adak, S., Türkiye'de şampuan pazarı ve uygulanan pazarlama stratejileri,, Çopur, M., Hafif ticari vasıtalarda pazar yapısı ve satın alma davranışlarının analizi, Istanbul Technical, Tanrıkurt, E., Türkiye`de sabun pazarında pazarlama faaliyetleri,, Eke, A., Hazırgiyim sektöründe rekabet stratejileri,, Turanlı, B., Türk otomotiv sektöründe otomobil grubunun dağıtım kanalları yapısının incelenmesi,, Atasagun, Y.G., Endüstriyel bir dağıtım kanalı modeli uygulaması,,

5 Demirel, M., Ürün yaşam eğrisinde pazarlama stratejileri ve (blue) jeans sektöründe bir inceleme,, Candemir,Y., Endüstriyel pazarlama planlaması ve Türkiye'deki uygulama, Istanbul Technical, Turan, T., Satış promosyonu aktiviteleri uzun ve kısa dönemli etkileri ve Türkiye'de üretici firma ve süpermarketlerdeki uygulamaları,, Gürdoğan, K.C., Çamaşır suyu grubu içinde stratejik pazarlama faaliyetleri ve pazarlama analizi,, Demarküz, A., Devre mülk turizm pazarlaması ve Türkiye'deki uygulama, Istanbul Technical, Özaltay (Demirel), G., Marketing and application in large retail organizations, Istanbul Technical, Tuzcuoğlu, K. S., Tourism marketing policies in the European Community, Istanbul Technical, Yüksel, Ü., Market research for 5-star hotels in Istanbul,,1991. Kuruoğlu, Ş., Stratejik planlama ve Türk otomobil sanayiinde bir inceleme, Istanbul Technical, Tiryaki, M., Gıda piyasasında perakendeci-toptancı ilişkilerinin incelenmesi, Istanbul Technical, Aksoytürk, Ç., Çok uluslu işletmelerde yönetim ve organizasyon modelleri, Istanbul Technical, İrdiren, E., Otel hizmetlerinin pazarlama planlaması içinde promosyon çalışmaları, Istanbul Technical, Özden, M., Lastik sektöründe pazarlama faaliyetlerinin incelenmesi,, Küskü, F., Yönetim bilgi sistemlerinin bir yönetim aracı olarak incelenmesi ve holdingler açısından önemi,, Sağlam, D., Televizyon reklamlarının çocuklar üzerindeki etkileri,, Mengüç, M., Markov zincirleri ile pazar payı tahmini ve renkli televizyon pazarına ilişkin bir uygulama,, Ph.D. Dissertation Eyüp Ensari, The Effects of Post-M&A Cultural Change in Organizations on Individual and Organizational Performance: Moderated by Personality and Political Skill, Yeditepe Universtiy, Özerk Yavuz, Marketing Implications of Participative Behavior in Virtual Communities, Bahçeşehir (contd.) Aylin Helvacı Kerem, The Role of Children on Family Purchase Behavior (contd.) Tufan Özkol, Analysis of the Variables that Determine the Satisfaction Level of Employeess,Agents, and Ultimate Customers of an Insurance Company, Işık, Demirel,Mesut, Balıkesir Yöresinde Küçük İşletmelerin Pazarlama Sorunları İstanbul Technical,

6 Kulabaş,Yiğit, Relationship Marketing the TORQUE Model İstanbul Technical, Ersoy Begum, CRM applications in the Tobacco İndustry İstanbul Technical, Besen Buket, Brand Equity as a Competitive Tool İstanbul Technical, Elarbesh, S. A Comparative study of individualism-collectivism: Effect on performance in groups (Canada, Libya and Turkey), İstanbul Technical, Bouazzi, N., A Cultural model of risky decision-making behaviour: A test of prospect theory(turkey, Libya, Japan, China and Canada), İstanbul Technical, Tuzcuoğlu, K. S., Perakende piyasalarında dayanıksız tüketim ürünleri ile ilgili gelişmeler-bireysel markalı ürünlerde satın alma davranışı, İstanbul Technical, Kahvecioğlu, S., A Configuration of systematic approaches for drinking water distribution problem in metropolitan areas, İstanbul Technical, Maghbub, M. A., Consumers decision-making styles: Comparision between U.S.A., Libyan, Turkish youth, extension, and managerial implications, İstanbul Technical, Ülengin, F., Theory and practice in logistics activities and A BI-criteria model application, İstanbul Technical, A. International Publications: 1. Öztaşcı Başar:Selime Sezgin, Ahmet Fahri Özok ; A measurement tool for customer relationship management processes; Industrial Management & Data Systems, Volume 111 (6): 18, Emerald Publishing Jun 28, Norman V.. Schnurr, Selime Sezgin, Gulberk Gultekin Salman Students' Perceptions Of Two Countries: Turkey And U.S.A. 3.. Sezgin, S., N. Uray ve Ş. Burnaz, Marketing Practices and Performance of the Turkish Clothing Industry Firms exporting to the European Union, Advances in Internetional Marketing, Sezgin, S., New Technological Developments in the Banking Sector, ESOMAR Magazine, Papers submitted at International Conferences and Papers Published in (Proceedings) 6

7 1. Günbegi, Z., Karaosmanoğlu, E. ve Sezgin, S. (2011) Effects of Market Orientation on Cooperation between R&D and Marketing, 2011 World Marketing Congress, Reims in Champagne: Fransa. (Full Text) 2. Sezgin, S.; Başak Hacıbedel, Marketing Strategies of Private and Public Hospitals, GMATA Portugal, Karaosmanoglu, E., Sezgin, S. Ve Acan, T. (2000). "Kurumsal Pazarlama İmajının ve Marka Değeri'nin Bütünleşik Pazarlama İletişimi ile Konumlandırılması", 5th National Marketing Congress Antalya: Turkey. 4. Karaosmanoğlu, Elif, N.Uray ve S.Sezgin The Role of Market Actors in Turkey with respect to Consideration for Sustainable Environment AMA Conference, Salt Lake, Sezgin, S., Corporate Identity and Image; The Future Asset of the Global Companies, Australian Marketing Science Association Seminer in South Queensland, Sezgin, S., Top Executive Women- The Lucky Me, ABSEL- Association for Business Simulation and Experimental Learning, 25.Yıllık Konferansı, January 4, Hawai, Morgan, S., R.Leaman ve S.Sezgin, The Cafeteria Approach to Managing an Academic Career, ABSEL- Association for Business Simulation and Experimental Learning, 24.Yıllık Konferansı, March 19-21, New Orleans, Louisiana, Sezgin, S., Consumer Protection- The Experience of Turkey, Morality-Society-Economy, International Conference, October 21-24, Sofya, Bulgari, Sezgin, S., Ethics of Business in Developing Countries Round Table Discussion, Morality-Society-Economy, International Conference, October 21-24, Sofya,Bulgaria, Sezgin, S. ve N.Uray, The Problems Faced by Small and Medium Sized Firms in the Textile Sector of Turkey at the Gate of EEC, The Sixth Biannual World Marketing Congress, July, İstanbul, Sezgin, S., N.Uray ve S.Burnaz, The Productivity Paradox of ATMs at the beginning of 21st Century, International Conference on Business and Economic Development in Middle Eastern and Mediterranean Countries, July 5-7, İstanbul, Sezgin, S., The Social and Cultural Issues Concerning the Women Managers in Turkey, International Conference on Women in Management Learning, Management School, Lancaster, Center for the Study of Management Learning, B. Publications published in Turkey in foreign languages: 1.Sezgin, S., The Impact of Television on Children-Comparison of Perception of Japanese Children to Unethical Advertisement, 3.Joint Conerence, International Marketing Research conference, ITU and TUB.March Sezgin, S. ve N.Uray Brand Loyalty and Brand Switching Behavior in Margarine Sector of Turkey The Sixth Biannual World Marketing Congress, July, İstanbul,

8 3. Sezgin, S., N.Uray ve S.Burnaz, The Productivity Paradox of ATMs at the beginning of 21st Century, International Conference on Business and Economic Development in Middle Eastern and Mediterranean Countries, July 5-7, İstanbul, C. Turkish Publications: 8.4 Articles published in Turkish Journals with Referees 1. Sezgin, S., Toplam Kalite Yönetimi ve Çevre Faktörü, Çevre ve Tüketim Dergisi, March Issue, Sezgin, S., Sendikalarda Pazarlama Faaliyetleri, MESS Publications, Sezgin, S., Hizmet Pazarlaması, Sanayi Mühendisleri Dergisi, December., Ulusal bilimsel toplantılarda sunulan ve bildiri kitabında basılan bildiriler 1. Uray, N., S.Burnaz ve S.Sezgin Export Market Research Orientation;The Case of Turkish Textile Industry, Annual AMA Conference Sezgin,S., E.Karaosmanoglu ve T.Acan, Kurumsal Pazarlama Imaj ve Marka Değerlerinin Bütünleşmiş Pazarlama İletişimi ile Konumlandırılması, 5th National Marketing Congress, Antalya, November, 14-16, Sezgin,S. ve B.Elmadag, Firmalarda İş Ahlakı ve Sosyal Sorumluluk, 5th National Marketing Congress, Antalya, November, 14-16, Sezgin, S., Yönetimde Kadınlar, II.Yönetim Kongresi, Dokuz Eylül, Kuşadası, Sezgin, S., İşletmelerde Büyüme Stratejileri, II.Yönetim Kongresi, Dokuz Eylül, Kuşadası, Sezgin, S., Türkiye de Hastane Yönetimi, II.Yönetim Kongresi, Dokuz Eylül, Kuşadası, Sezgin, S., N.Uray ve S.Burnaz, Hedef Pazar Olarak Kadınların Aile İçi Satın Alma Karar Yapısı ve Yaşam Biçimi Bölümlenmesi, IV. Ulusal İşletmecilik Kongresi, September 28-20, Eskişehir, Sezgin, S. ve M. Maghbub, The Business Leaders in Libya, Türkiye Yönetim Kongresi, May 20-22, Sezgin, S. ve M. Demirel, Blue Jeans Sektöründe Pazarlama Stratejilerinin Yerel-Global Karşılaştırması, IV. Ulusal İşletmecilik Kongresi, September 28-30, Eskişehir, Sezgin, S. İşletmelerde Yönetim ve Yöneticilerin Motivasyonu, I. Yönetim Kongresi, May 20-22, İstanbul, Sezgin, S., S.Kuruoğlu ver. Özen, İşletmelerin Örgüt Kültürü Açısından Farklılaşmaları, I. Yönetim Kongresi, May 20-22, İstanbul, Sezgin, S. Türkiye de Sigortacılık Sektörünün Analizi ve Hayat Sigortacılığında Pazarlama Uygulamaları, III.İzmir İktisat Kongresi, April, Sezgin, S. Bankacılık Sektöründe ATM Verimliliğinin Analizi, Ankara Sanayi Kongresi, December., Sezgin, S. Sağlık Hizmetlerinin Pazarlanması, XI: Ulusal Yöneylem Araştırması Kongresi, İstanbul, September, Sezgin, S. Sampling for Surveys, Esomar Toplantısı (European Society for Opinion and Marketing Research), May, Sezgin, S., Field Interviewing, Esomar Toplantısı (European Society for Opinion and Marketing Research), May, Sezgin, S. Positioning Strategies: A Competitive Tool for Marketers, Reklamcılar Derneği Paneli,

9 18. Sezgin, S. Bilgi Toplama ve Kontrol, Pazarlama Araştırma Teknikleri Semineri, Pazarlama Araştırmacılar Derneği, October 31, Sezgin, S. Reklamın Rolü ve Önemi, İstanbul Üniversitesi İktisat Fakültesi Mezunlar Derneği- Reklamcılık ve Tüketici Korunması Paneli, February 21, Sezgin, S. Media Planning, Pars Mc Cann Reklam Semineri Bildirisi, January 18, Other Publications Books/ Book Chapters : 1. Sezgin, S., Uray, N., Elmadag, A. B., Karaosmanoglu, E. ve Basar, A. (2000) The Profile of Supermarket Shoppers In Terms Of Demographic, Behavioural and Attitudinal Variables: The Example of Carrefour, Bayraktar, D. (Editör), Prof. Dr. Ayhan Toraman a Armağan Kitabı, Istanbul. 2.. Sezgin, S., Yönetimde Pazarlama, İletişim Yayınları Cep, Sezgin, S., Global Pazarlarda Yönetim ve Uygulamalar, İletişim Yayınları Cep (2 volumes), Sezgin, S., L. Özkale, F. Ülengin, ve N. Uray, Pazarlama Stratejileri ve Karar Alma Mekanizmaları, İletişim Yayınları Cep, Working Papers: 1. Hatcher.C. ve S. Sezgin, Locating The Invisibility of Gender in Organizations QUT- School of Communication Working Papers.Semester 1, Tucker R.L., J.K. Katrichis, S. Sezgin ve V. Stathakopolous, A Cross-Cultural Model for the Assessment of Differences in Sales Force Management submitted to International Development Association. Mart Membership in Academic Associations Foundation Member of Turkish Marketing Association European Marketing Association American Marketing Association Foundation Member of IDF (Business Ethics Forum) ESOMAR (European Marketing Research Association) ABSEL (Association of Business Simuşation and Experimental Learning 11. AWARDS İTU Honorary Service Award COURSES TAUGHT (In the last five years) (Courses Taught at Bilgi ) Services Marketing Strategic marketing 9

10 Global Marketing Marketing Management (LSE Programme ) Introduction to Business Sales Management Marketing Management Marketing of Financial Services (Undergraduate ) (Courses Taught at Bahçeşehir ) Principles of Marketing (Online Graduate) Consumer Behaviour Services Marketing and Management Introduction to Business Business Communications Principles of Marketing II Strategic Management Marketing Management Küresel Pazarlama Theory of Marketing Pazarlama Yönetimi (Online Graduate) Globalization and Business Strategy (Gradutae) Special Topics in Marketing (Ph.D. ) Marketing Thought (Ph.D) Theories of Consumer Behaviour (Ph.D.-Yeditepe ) (Courses Taught at Boğaziçi ) Theories of Consumer Behaviour Strategic Marketing Sustainable Marketing (Ph.D.) 13- Acting as Referee in the following Journals Anadolu, Journal of Social Sciences Balıkesir Journal of Social Sciences Boğaziçi Journal Doğuş Journal Marmara Journal METU Studies in Development Journal İstanbul Journal International Marketing Review (SSCI) European Marketing Journal Journal of Hellenistic Marketing 10