L ehman Brothers n iflas n di er büyük finans kurulufllar n n ve

FUTURE // GELECEK CRISIS, EMPLOYMENT AND FUTURE PROFESSIONS, BUSINESS MODELS, WORK ENVIRONMENTS KR Z, ST HDAM VE GELECE N MESLEKLER, fi MODELLER, ÇALIfiMA ORTAMLARI UFUK TARHAN The official kick off of the period when the whole world came under the spell of the financial crisis back in 2008, the word crisis became an everyday staple, and the depression coefficient in our souls rose was the bankruptcy of Lehman Brothers, leaving some 25 thousand people jobless in one night. 2008 de tüm dünyan n krize girdi i, kriz laf n n a z m za pelesenk oldu u, ruhumuzda depresyon katsay s n n artt dönemin resmi bafllama vuruflu; Lehman Brothers n iflas ve 25 bin kiflinin bir gecede iflsiz kalmas oldu. Kick-off with Lehman Brothers I t was followed by further dismissal of thousands of people by other major financial institutions and other industrial giants. Small- and medium- sized enterprises, particularly those in the industrial sector, went bankrupt one after the other... The global financial crisis broke out in the United States in 2008, and spread worldwide rapidly. Unemployment became the most important common problem of the world in 2009. The scapegoat of the crisis was declared to be the tricks played by the financial sector in derivative markets and the bright leaders of this sector. The crisis has thus been acknowledged. While everyone was saying the crisis touched slightly, it follows an inverted U shape, W shape, L shape or drops like an I, we are almost used to living with it and in spite of it. The rescue operations, searches for remedies that have lasted Bafllama vuruflu Lehman Brothers la L ehman Brothers n iflas n di er büyük finans kurulufllar n n ve sonra da baflka sektör devlerinin binlerce kifliyi iflten ç karmas izledi. Orta ve küçük ölçekteki, özellikle sanayi sektöründe faaliyet gösterenler ise zaten pefl pefle gitti Global finansal kriz 2008 de Amerika da patlad ve h zla tüm dünyaya yay ld. 2009 da iflsizlik dünyan n en önemli ortak sorunu haline geldi. Krizin günah keçisi olarak finans sektörünün türev piyasalarda yapt oyunlar ve bu sektörün parlak liderleri ilan edildi. Kriz tescillendi, kabul edildi. 2009 da te et geçiyor, U yap yor W gibi görünüyor, L ye benziyor, I gibi çak l yor derken, onunla ve ona ra men yaflamaya neredeyse al fl ld. Yaklafl k iki y ld r süren kurtarma operasyonlar, çare aray fllar pek ifle yaramad. Ne ABD de ne de di er ülkelerde, ekonomiye can suyu olman n ötesinde ivme kazand r lamad, istihdam yarat lamad. Yeni ifle al mlara dair sürdürülebilir modeller üretilemedi. Evlerdeki ocaklar söndü, yüreklerdeki atefl iyice harland, güçlendi. Hemen her ailede en az bir kifli iflini kaybetti ya da potansiyel iflsizlik korkusu ile k vranmaya bafllad. Her dört kifliden biri ifl arar hale geldi. fiimdilerde genifl halk kitleleri Tamam, bu seferki öncekilere hiç benzemeyen çapta, flekilde ve derinlikte bir kriz, ama ohhooo!!! dünya ne krizler gördü, hepsinden de ç kt, bundan da ç kacak, sab rl olmak laz m. diyor, ya da Her kriz f rsatt r, flimdi bak ne f rsatlar ç kacak, onlar kollayal m, yakalayal m. diyerek, büyük vole vurmaya çal fl yor. Bir di er grupsa a abeylerinin(!) istihdam yaratacak çareler bulaca na inançla, çaresiz ve huzursuz bir flekilde bekliyor. Ama ço unluk, krizden ne zaman ç k l r tahminlerini kaç rmamaya çal flarak yaflamaya devam ediyor. 014 MARINE&COMMERCE MARCH 2010

almost two years have all been in vain. Efforts aimed at recovery only served as a lifeline support for the economy, with no signs of recovery; new employment opportunities could be created neither in the USA nor in other countries. No sustainable models could be developed to this end. Families have suffered, fires in hearts of people have flared up. At least one member of every family has either been fired or felt the distress of becoming unemployed. One out of every four people is desperately looking for job. Large masses of people are waiting, saying Well, this crisis is far from over the previous crises. But the world has seen many crises, and all have been over. This crisis will also be over, we need to be patient or every crisis is actually an opportunity; let s wait and see what opportunities this crisis will bring. We should grab these opportunities ; some ready for hitting the mark and some are hopelessly waiting for the governments to find solutions and remedies to create employment. Most of the people continue living, closely following the anticipations regarding recovery from the crisis. In the firing line: White Collar Employees! Those who suffered the most spiritual and material losses have been the middle and top income classes, professionals working at corporate firms. They will continue to suffer during the next period, even increasingly. Because people in this walk-of-life have considerable debts, and have a living dependent upon status and salary. As a matter of fact, they bear the burden of life and economy. Indebtedness and investment levels of low-income classes are rather low, their expectations are more modest, they can benefit from unemployment insurance benefits and they can work in consideration of low salaries and receive social relief from municipalities and non-governmental organizations. So, because their lives were not so bright, impacts of the losses would be felt by them on a longer term. Topun a z ndakiler; Beyaz yakal lar! flini kaybedenler aras nda maddi, manevi en büyük hasar alanlar; üst ve orta gelir grubu, kurumsal flirketlerde çal flan profesyoneller oldu. Bundan sonraki süreçte de ve üstelik artarak onlar olacak. Çünkü bu kesim oldukça borçlu, ayr ca statü ve maafla ba ml bir yaflam kurgusuna sahip. Ekonominin ve hayat n yükünü asl nda onlar tafl yor. Daha düflük seviyelerdeki çal flanlar n ise borçluluk, yat r m miktarlar çok daha az, beklentileri mütevaz, iflsizlik sigortas imkanlar na yak nlar ve ufak rakamlara dudak bükmüyorlar, yerel belediyelerin, STK lar n geçim destek imkanlar ndan (kömür vs.) yüksünmüyorlar. Bu yüzden, onlar zaten eskiden de pek parlak durumda olmad klar ndan kay plar n etkisi bu kesimlerde daha uzun döneme yay larak hissedilecek görünüyor. Bu nedenle tam anlam ile topun a z nda olan beyaz yakal lar n ekonomiye katma de er sa layan ULUSLARARASI DEN Z ve T CARET MART 2010 015

FUTURE // GELECEK Therefore, it is the most critical factor to enable the white-collar employees, who are right in the firing line, to find jobs providing added-value to the economy, for all kind of development and for our welfare. What I actually want to convey is that, for instance, while we feel a slight fluctuation in the economy when 200,000 people lose their jobs in the textile industry, if a similar thing would happen in the banking sector or white-collar sectors, the resulting decrease in purchasing power would be a kind of calamity. Well, then what is happening and what will happen? What should be done? On the basis of the fact that we cannot find a correct answer to a wrong question, before we ask how can we increase employment, we need to find the answer to the question why has unemployment become a problem and how can we solve this problem? What has changed and will change? What will the color of collars mean? For one thing, we need to understand that all these things happening with respect to the economy is not a crisis but the turbulence of a period of evolution and long-term change. It would be a big mistake if we think we are in a bottleneck due to the financial crisis, so employment opportunities have decreased, but everything will be fine after the crisis. What we have experienced to date and things we will experience from now on are the natural realities of a change of an age. It is a result of the tension arising from replacement of the digital-information age with cybernation-intelligence age. Let s remember; during transition from agriculture to industry, the blue-collar industrial workers replaced the agricultural workers, and most of the farmers transformed into factory workers, traders and urban people. During transition from industrial age to information age, white-collar office employees, production, assembly machinery and technology replaced the blue-collar workers, removing them out of factories. Those who failed to adapt themselves to new orders, and those who failed to improve their qualifications remained out of the employment market. Now we experience the same thing. Besides, this process will become even faster with more severe impacts. Because, this replacement will not be among people and between collar colors, but between agricultural workers, blue-collar workers, whitecollar employees and robots, intelligent systems. Developments in nanotechnology and genetics will enable all works, which presently requires manpower, to be performed by robots, intelligent systems and software. WE NEED TO RESET OUR BRAINS Now, it is out to work on a salary basis, receiving it from a place of business! Those who try to live on a salary are not satisfied with their living, or its continuity is not guaranteed! ifller edinmeleri, gelecekteki her türlü geliflme ve huzurumuz için en kritik faktör. fiunu demek istiyorum; örne in, tekstil sektöründe 200,000 kifli iflini kaybetti inde hafif bir dalgalanma olurken, ayn rakam n bankac l k veya beyaz yakal sektörlerde olmas halinde sat n alma gücündeki müthifl azalma, ortal darmada n eder. Peki o zaman; Neler oluyor, olacak? Neler yap lmal? Yanl fl soruya, do ru cevap bulamayaca m z gerçe inden hareketle; istihdam nas l artar? demeden önce, istihdam neden sorun oldu, bu sorun nas l çözülür? dememiz laz m. Neler de iflti, de iflecek? Yaka renkleri ne anlama gelecek? Bir kere bu olan bitenin kriz de il, bir evrim ve uzun sürecek dönüflüm ça n n trübülans oldu unu alg lamak gerekiyor. Çalkant y, finansal kriz nedeniyle dar bo aza girildi, onun için flimdilik ifl olanaklar darald, ama kriz geçince yine her fley düzelecek zannetmek ya da böyle düflünmenin kolayc l na kaçmak büyük hata, yan lg olur. Yaflananlar ve daha da yaflanacaklar çok büyük bir ça de ifliminin do al gerçekleridir. Dijital-Bilgi ça n n, Siberbasyon-Ak l-zeka ça ile yer de ifltirmesinden oluflan gerginli in sonuçlar d r. Hat rlayal m; tar mdan sanayiye geçerken, mavi gömlekli sanayi ça- iflçileri, tar m çal flanlar n n yerini alm flt ve çiftçilerin ço u yeni yetkinliklerle fabrika emekçilerine, tüccarlara, flehir insanlar na dönüflmüfltü. Sanayiden, sanayi sonras bilgi toplumuna dönüflürken de beyaz yakal ofis, kurumsal alan çal flanlar, üretim, montaj makineleri ve teknoloji; mavi yakal lar n yerini alm fl, onlar fabrikalar n d fl na tafl m flt. Tüm bu yer de ifltirmelerde yeni düzeneklere adapte olamayanlar, yetkinliklerini gelifltiremeyenler istihdam piyasas n n d fl nda kalm flt. 16 MARINE&COMMERCE MARCH 2010

From now on, increasing the business diversity, creating new fields, new lines of business, and creating one s own business will earn people money. Those who are specialized in one field, creating distinction and unique values will not provide their unique services to a single enterprise in consideration of a salary, but sell them to many by working flexibly on periodical, annual, monthly, daily, even hourly contract or project basis. There will be more home offices, joint offices, temporary officers, virtual offices; everywhere, including Starbucks, will become an office, new workplaces. In short, farewell to traditional offices! Now, it is time to make a living from the Internet and the service sector, through small, individual entrepreneurship. While doing these, developed technology perception, knowledge, level of experience, knowledge of English, creativity, observation, sustainability, rationality, practicalness are all a must! Under these conditions, you can create your own business if you like, or maintain your position at corporate firms, being forced to be successful throughout your life. Analyze the latest Is Bank commercial well! The commercial is about an ATM, showing how it can rival the traditional bank branches, performing at least as efficiently as, and even better than, the traditional ones. Arcelik s Little Robot Celik, and Vestel s friendly Robot are being perceived as the cuddly and skillful children of our homes. How about the facilities offered by our mobile phones? All these are, above being mere commercials, the most concrete and indisputable signs of the new world order, the future, and the new business, money-earning mechanisms... fiimdi de ayn s oluyor, üstelik bu durum daha da h zlan p, etkisi daha da büyüyerek geliflecek. Çünkü bu seferki yer de ifltirme sadece insanlar ve yaka renkleri aras nda de il; tar m iflçileri, mavi gömlekli emekçiler, beyaz yakal çal flanlar ve robotlar, ak ll sistemler aras nda olacak. Nano teknoloji ve genetik geliflmeler; bugün insan çal flmas n gerektiren, kol-bilek gücü, al n-ak l teri gerektiren tüm iflleri robotik, ak ll sistemler ve yaz l mlarla yap l r hale getirecek, getiriyor. KAFALARI RESETLEMEK LAZIM Art k tek bir yerden ücret alarak, maafll çal flmak out! Halen olanlar doyurmuyor, olsa da süreklili i garanti de il, olmayanlar ise zaten yok! Bundan sonra; ifl çeflitlili ini artt rmak, yeni alan, konu, kendi iflini yaratmak para kazand racak. Bir konuda uzman olan, fark ve benzersiz de er üreten; bunu, tek bir yere ücretle vermeyecek de pek çok yere esnek zamanl, kontratl, proje bazl, saatlik, günlük, ayl k, y ll k, dönemsel modellerle satacak. Ev ofis, ortak ofis, geçici ofis, sanal ofis, her-yer ofis, Sturbucks, k - sacas elveda ofis denecek ve yeni çal flma mekanlar, beynimizin içi, yüre imizin derinlikleri, buluflçuluk kapasitemiz olacak. K sacas flimdi art k, küçük, bireysel giriflimcilik, ekme ini tafltan de- il, ama internetten ve hizmet sektöründen ç karmak zaman. Bunlar yaparken de geliflmifl teknoloji alg s, bilgisi, kullan m düzeyi, ngilizce, yarat c l k, projecilik, gözlemcilik, sürdürülebilir, rasyonel ifl bitiricilik flart! Bu flartlar asl nda ister kendi iflinizi yarat n, isterseniz de hala kurumsal alanlarda kalabilen, kalmak isteyenlerden olun, gelecekte baflar n n tart flma kabul etmeyen zorunluluklar. ULUSLARARASI DEN Z ve T CARET MART 2010 017

Robots, intelligent systems seen in these signs say save a place for us, or get out, we are to replace you... Where will you go? What will you do? How will you develop and make yourself indispensable in your job, or a person that is demanded or valuable? Regardless of whether you presently work at a company or look for a job, create new visions and plan your future right away, taking into consideration these facts. Work on your personal scenarios, and create your own life projects, as if you are preparing a business project. Don t waste your time... Never say there is still time, misery loves company Here is your primary motto that will open all doors before you: I will continue my activities by developing parallel career, new career, career of a lifetime, trading with my trade inventions, webolving with the principles of glocalization, learning continuously, thinking multidisciplinary, and as an inventor that is a member of the social network, and earn money... Meaning of the above sentence: Without relying on classical job descriptions; I will find out what I am good for and what values I can create, and even though I currently have a job for this field, I will prepare my future systematically and with discipline, by analyzing myself, purposes of my life, my competencies and the future trends well, and by changing and transforming, I will develop activities and inventions valued and respected by everybody in the future. Taking into consideration all local-global requirements, I will develop all these efforts and inventions of mine, with web-based business models on the Internet, and considering each and every discipline, I will sell them to those who are like me and to bigger organizations, and by earning money and value, I will share what I earn with others. What will come in the future as a result of all these developments; Service sector will develop in all fields. Services will become personalized. Personal coaching and assistance will increase. Multi-part services, counseling services with flexible timing and on freelance, hour, page, project, period, etc. basis will increase in all fields. Renting out or selling services and skills in multiple fields to more than one company any time and any anywhere, as well as provision of regular and independent consultancy will become more preferable. Son fl Bankas reklam n iyi analiz edin Bir ATM flubesi; insanl flubelerle nas l afl k att n, en az onlar kadar hatta onlardan daha verimli çal flt n anlat yor. Arçeli in Çeli i, Vestel in Robotu evimizin sevimli, becerikli çocuklar gibi alg - lan r oldu. Ya cep telefonlar n n hallettikleri? Bunlar birer reklam olman n ötesinde, bang r bang r ve h zla gelen yenidünyan n, gelece in ifl, para kazanma düzeneklerinin en somut ve tart fl lmaz iflaretleri... Tüm bu iflaretlerdeki robotlar, ak ll sistemler; yan n zda yer aç n veya siz ç k n gidin biz geliyoruz diyor... Nereye gideceksiniz? Ne yapacaks n z? Kendinizi hali haz rdaki iflinizde veya d flarda hala talep edilen, bir de er ifade eden hale nas l dönüfltürecek, gelifleceksiniz? ster bir kurumda çal fl n, ister ifl aray n bir an önce bu gerçeklere göre kendinize yeni vizyonlar oluflturup, gelecek planlar n z yap n. Kendi kiflisel senaryolar n z üzerinde çal fl n ve t pk ifl projesi yapar gibi kendi yaflam projenizi oluflturmal s n z. Vakit kaybetmeden... Daha vakit var, elle gelen dü ün bayram demeden... flte gelecekte her kap y açacak temel mottonuz; Paralel kariyer, yeni kariyer, ömür boyu kariyer gelifltirerek, ticatlar mla, ticanet yaparak, glocalization prensipleriyle, webolution geçirerek, sürekli ö renerek, mültidisipliner düflünerek, sosyal a üyesi bir türetici olarak faaliyetlerime devam edecek, paralaflaca m Yukar daki cümlenin Türkçe meali; Klasik ifl tariflerine bel ba lamay p; kendimi, hayat amaçlar m, yetkinliklerimi, gelecek trendlerini iyi analiz ederek, ne ifle yaray p, ne 018 MARINE&COMMERCE MARCH 2010

FUTURE // GELECEK Becoming a personal brand, and making a name for oneself in specific fields will become more important. Consultants over 50 years old will join in the business life in a gradually increasing way on part-time, contract basis. The retirement concept will disappear. Everyone will be able to work in any field matching their skills. If they want, people will be able to work and receive education throughout their lives. Central sales department of companies will contract. Field sales will be performed using network marketing models with independent individual sales personnel. All kind of products and services will be marketed in this way. Unqualified or low-qualified workers (that became collarless) will continue living on unemployment insurances and funds of the philanthropy establishments, while ordinary universitygraduate workers will replace them. Known, classical industrial establishments will be acquired by world giants, and it will not be possible to continue as a medium-scale local industrialist. Small-scale Local Personal businesses, services, values will become more important and organized. They will perform works on contract basis to giant global companies. Women will increase their influence on the business markets. Women s interest in, contributions to and achievements in science and technology will increase. Jobs teaching technology and English will develop. Because it will be possible to perform work anywhere, there will be an increase in participation of the handicapped people in the business life. Double major will become a must in university education. Psychology and/or Law will become indispensable for each and every profession. Personal entrepreneurship will increase, and everyone will have a tax id number, with which they will be able to issue invoice. A concept like Virtual Presence will develop. It will be possible to be present in a number of places simultaneously in three dimensions. Education models will change. There will be New Education Specialists. Private lessons on the Internet will gradually become widespread. Most popular professions of the future Internet Marketing Specialists, Horizon Scanners, Futurist Consultants, Manager Coaching, Coaching, Anti-Terrorism Specialists, Security Designers, Privacy Protectors, Business Therapists, Network Specialists, Web Specialists, Sustainable Business Model Specialists, Health Quarantine Specialists, de er üretebilece imi belirleyecek ve bu alan için hali haz rda bir iflim olsa bile sistemli ve disiplinli bir flekilde gelece imi haz rlayacak, de iflip, dönüflerek, gelecekte geçer akçe olacak faaliyetler, bulufllar gelifltirece im. Bu çabalar m ve bulufllar m yerel-küresel ihtiyaçlar göz önüne alarak, internet üzerinden, web tabanl ifl modelleri ile gelifltirecek, her alan göz önüne alarak, kendim gibi olanlara ve daha büyük yap lara satacak, de er ve para kazan p, kazand klar m paylaflaca m. Tüm bu geliflmelerle Gelecekle Gelecekler ; Her alanda servis, hizmet sektörü geliflecek. Servis hizmetleri kifliselleflecek. Kiflisel koçluk ve asistanl k artacak. Her alanda, free lance, saate, sayfaya, projeye, döneme vs. dayal parçal, esnek zamanl, hizmetler, dan flmanl klar ço alacak. Birden fazla konuda, birden fazla flirkete, kifliye hizmetini, becerisini istedi i kadar, istedi i zaman, istedi i yerden kiralamak, satmak normal ve ba ms z dan flmanl k daha çok tercih edilen olacak. Kiflisel marka olmak, belirli alanlarda uzman, en iyi bilen olarak isim yapmak daha da önem kazanacak. Elli yafl üstü dan flman, yar zamanl, kontratl olarak artan oranda ifl hayat na kat lacak Emeklilik kavram ortadan kalkacak. Herkes, her yaflta becerisiyle uyumlu her alanda ifl yapabilecek. nsanlar isterlerse ömür boyu çal fl p, e itim alabilecekler. fiirketlerin merkezi sat fl departmanlar küçülecek. Saha sat fllar ba ms z bireysel do rudan pazarlamac larla network marketing modelleri ile yap lacak. Her türlü ürün ve servis bu yolla sat lacak. Vas fs z ya da düflük vas ftaki iflçiler (gömleksiz kalanlar) iflsizlik sigortalar, filantropi kurulufllar n n fonlar ile yaflarken, onlar n yapt klar ifllere dahi s radan üniversite mezunu iflçiler geçecek. Bilinen, klasik sanayi iflletmeleri dünya devleri taraf ndan al nacak, orta ölçekte, yerel sanayici olarak devam etmek mümkün olmayacak. Küçük yerel kiflisel ifller, hizmetler, de erler önem kazanacak, örgütlenecek. Bunlar devasa dünya flirketlerine kontratl, fason ifller yapacaklar. Kad nlar ifl piyasalar ndaki etkinliklerini artt racaklar. Kad nlar n bilime, teknolojiye ilgisi, bu alanlara katk lar, baflar lar artacak. Teknoloji ve ngilizce ö reten ifller, alanlar geliflecek Her yerden ifl yap labilece i için bedensel engellilerin ifl hayat na kat l m nda da bir art fl gerçekleflecek. Üniversitede çift dal kaç n lmaz olacak. Psikoloji veya hukuk her meslek için olmazsa olmaz alanlar haline gelecek. Kiflisel giriflimcilik artacak, herkesin fatura kesebilece i bir vergi numaras olacak. Sanal Bulunma (Presence) diye bir kavram geliflecek. Ayn anda 3 boyutlu olarak bir kaç yerde birden bulunmak mümkün olacak. E itim modelleri de iflecek. Yeni E itim Uzmanlar oluflacak. Internet üzerinden özel ders verme yayg nlaflacak. ULUSLARARASI DEN Z ve T CARET MART 2010 019

FUTURE // GELECEK Biology and Genetic Specialists, Personal and Original Service Providers in all fields, Content Creators, Mathematicians, Simulators, Scenario Designers, Holographers, Dream Realizers, Design Gurus, Energy and Resource Inspectors, Ecomanipulative Farmers and Fishermen, Accreditation Specialists, Lawyers that adapted to these new fields, Neuro-Science Specialists, Meditation Experts, Subcontractor- Toll Production Management. Most Important Problem of the New Age: Multi-Generation Conflict Finally, regarding the working environments, a thing I would like to emphasize at this point is that there will be Multiple, Distinctive Generation Management, conflict of generations. I believe that conflict of generations will be the most important issue of the working environments in the near future, even today. One of the most important problems causing unhappiness and ineffectiveness at workplaces is failure to manage the differences among generations, and merciless attitude of different age groups to each other. Endeavors to do work as a team for a common purpose by all three generations altogether (BB, X, Y) underlie many problems which are perceived as there are subordinate and superior conflicts, relations are problematic. Problems arising from differences in terms of perception, methods, applications and communication due to styles and environments of upbringing, are frequently faced in working environments, which are called corporate today. It is too difficult for the three generations specified as follows to understand each other: The Baby Boomer generation that witnessed the years of adaptation to reforms, establishment of the democrat party, entry in the Nato, the 1961 coup-de-tat, landing on the moon, and learned to be loyal toward their jobs and spouses; The optimist X generation that grew up with sexual freedom, introduction of TV, magazine, development of humor and women magazines, facing the western world, and anarchy; and The Y generation that witnessed the 1980 coup-de-tat, boom in imports, new technologies, introduction of computers and the Internet, the domination of the TV, fast production, consumption and severe competition, as well as globalization. And, in my opinion, everyone is lying heavy on the Y generation, and depressing them under big expectations. I believe that it is the most important responsibility of BBs and Xs to find a solution to this problem before the Y generation loses its enthusiasm with respect to the business life and simply the life itself. & Gelece in en gözde meslekleri; Internet Pazarlama Uzmanlar, Horizon Scanner lar, Fütürist Dan flmanlar, Yönetici Menejerli i, Koçluk, Anti Terör Uzmanlar, Güvenlik tasar mc lar, Mahremiyet koruyucular, fl Terapistleri, Network Uzmanlar, Web Uzmanlar, Sürdürülebilir fl Modeli Uzmanlar, Sa l k Karantinac lar, Biyoloji ve Gen Uzmanlar, Her Alanda Kiflisel, Özgün Hizmet Sa lay c l, çerik Yarat c lar, Matematikçiler - Simülasyoncular - Senaryo Tasar mc lar, Holografikerler, Rüya Gerçeklefltiriciler, Tasar m Gurular, Enerji ve Kaynak Müfettiflleri, Ekomanüpülatif Çiftçiler ve Bal kç lar, Akreditasyon Uzmanlar, Bu Yeni Alanlara Adapte Olmufl Hukukçular, Neuro Science Uzmanlar, Meditasyon Üstadlar, Tafleron- Fason Yöneticili i. Yeni ça n en önemli sorunu; Çoklu Nesil Çat flmas Son olarak çal flma ortamlar yla ilgili de birkaç fley söylemek gerekirse, bu aç dan vurgu yapmak istedi im konu; Çoklu, Farkl Nesil Yönetimi, kuflak çat flmas olacak. Hali haz rda ve yak n gelecekte çal flma ortamlar n n en önemli konusu ve sorununu kuflak çat flmas olarak görüyorum. fl yerlerindeki mutsuzluk ve verimsizli e neden olan en temel problemlerden biri; Nesiller aras fark n yönetilememesi ve farkl yafl guruplar n n birbirine ac mas z davranmas. Ast-üst çat flmas var, iliflkiler sorunlu diye alg lanan pek çok s - k nt n n alt nda, üç neslin bir arada (BB, X, Y), ortak amaç için, ekip olarak ifl ç karmaya çal flmas yat yor. Özellikle bugünün kurumsal denen ifl ortamlar nda nesiller aras yetiflme tarzlar, ortamlar nedeniyle, alg, yöntem, uygulama, iletiflim farkl l klar ndan kaynaklanan problemler çok yo un yaflan yor. Devrimlere uyum y llar n, demokrat partinin kuruluflunu, Natoya girifli, 61 ithilalini, aya ayak basmay yaflam fl, ifline ve efline sad k olmay ö renmifl Baby Boomer kufla ; Cinsel özgürlük, televizyonun girifli, magazin, mizah ve kad n dergilerinin geliflmesi, bat ya yönelme, anarflik olaylar gibi belirleyici geliflmelerle büyümüfl, optimist X nesli ile; 80 ihtilalini, ithalatta patlamay, yeni teknolojilerle, bilgisayara geçifli, internetle tan flmay, TV nin her fleye hakim oldu u y llar, h zl üretim, tüketim ve keskin rekabeti, kürselleflmeyi yaflayan Y neslinin birbirini anlamas çok da kolay olmuyor. Ve bence herkes Y Nesline fazla yükleniyor ve çok fazla beklenti alt nda eziyor. Y leri ifl hayat ndan, yaflamdan iyice so utmadan bir hal çaresi bulmak BB ve X lerin en önemli sorumlulu udur diye düflünüyorum. & Chairman, Futurists Society // Fütüristler Derne i Baflkan 020 MARINE&COMMERCE MARCH 2010