smart solutions EXHIBITON CLOSING REPORT

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1 th smart EXHIBITON CLOSING REPORT

2 smart SECURITY nd INTERNATIONAL SECURITY EXHIBITION IT SECURITY 7 th INTERNATIONALINFORMATION & NETWORK SECURITY EXHIBITION SMART HOME 7 th INTERNATIONAL SMART BUILDINGS & BUILDING AUTOMATION EXHIBITION ISAF has been successfully organized for the nd time by bringing together all stakeholders of the sector in 01. SAFETY HEALTH 7 th INTERNATIONAL OCCUPATIONAL SAFETY & HEALTH EXHIBITION FIRE RESCUE nd INTERNATIONAL FIRE, EMERGENCY, SEARCH & RESCUE EXHIBITION ISAF has proved once again with its growth in 01 that it is the largest event organized at the center of Eurasia for the Security, Information Security, Smart Building, Occupational Health and Safety, Fire and Search and Rescue sectors. Over sqm 4 Countries 6 Countries Booths Over 17.9 Exhibitors Visitors ISAF Exhibitons 01 Closing Report 1

3 smart EXHIBITORS FROM 6 CONTINENTS & 40 COUNTRIES SECURITY In10 Boots Companies Products In 61 Boots IT SECURITY CANADA USA 4 Companies Products In In 6 Boots SMART HOME 96 Companies Products 6 Boots SAFETY HEALTH Companies Products In 44 Boots AUSTRIA BELGIUM BOSNIA-HERZEGOVINA BULGARIA CROATIA CZECHIA DENMARK ESTHONIA FRANCE GERMANY GREECE HUNGARY IRELAND ITALY LATVIA NETHERLANDS POLAND SLOVAKIA SPAIN SWEDEN UK SOUTH AFRICA AZERBAIJAN BANGLADESH CHINA INDIA IRAN JAPAN LEBANON MALAYSIA OMAN RUSSIA SINGAPORE SOUTH KOREA TAIWAN UAE AUSTRALIA FIRE RESCUE 6 Companies Products AMERICA EUROPE TURKIYE AFRICA ASIA AUSTRALIA ISAF Exhibitons 01 Closing Report

4 smart QUALITY VISITORS CONSISTING OF SECTOR PROFESSIONALS OVER 90% BREAKDOWN OF VISITORS BY SECTOR In 01, ISAF's number of visitors increased by 10% compared to previous years. However, the improvement in the quality of visitors in ISAF 01 was more important than this statistical growth. In 01, ISAF witnessed an important increase in professional visitors and this improvement of quality was confirmed with satisfaction statements of all exhibitors during and after the exhibition. In ISAF, where the sector firms constituted the most important part of the visitor ratio for years, the number of end users increased in 01. In the surveys made with ISAF visitors, the satisfaction rate of visitors was found to be 94% and higher. Contractor, Contracting, Building-Construction, Projects Security, Defense Industry Companies IT Sector Companies Electrical Contracting and Projects Electricity, Electronics Industry 17.9 Visitors Engineering, Architecture, Interior Design Comp. Industry / Manufacturing Facilities 1% Occupational Health&Safety Companies Fire, Emergency, Search and Rescue Companies 64% OVER Public Institutions and Organizations: Education / Training Institutions, Universities 94% VISITOR SATISFACTION Turkish Armed Forces: Embassy, Consulate, Attaché: Mall, Business Center, Plaza Accomm., Hospitality, Restaurants etc. Law Enforcement Agency: Hospital, Healthcare, Medicine Municipality, Municipal Corp., Govern., District Gov. 16% Bank, Finance, Insurance % ISAF Exhibitons 01 Closing Report

5 smart VISITORS FROM ACROSS THE COUNTRY 16, local visitors followed ISAF in 01. Majority of these visitors, who came from 77 of 1 provinces, were the companies in the sector. Local visitors from across the country established business contacts, reviewed new technologies of the companies they are working with and made important purchases during the exhibition. 77 Cities,6% 16. Local Visitors 74,% 6,0% 9,%,9% 1,% 1,16% m Stant Alanı ISAF Exhibitons 01 Closing Report 4

6 smart 1,04 INTERNATIONAL VISITORS FROM 67 COUNTRIES One of the fairs that are known by the sector companies across the world in the sectors it covers, ISAF reinforces this dimension with the users of sector products. Every year, foreign professional visitors who visit ISAF from the buyer/user countries are increasing. 16. Local Visitors LOCAL VISITORS: Canada USA 1.04 International Visitors AMERICA 9 90 Albania Austria Belgium Bosnia-Herzegovina Bulgaria Croatia Czechia France Germany Greece Hungary Italy Kosovo Latvia Macedonia Montenegro Netherlands Northern Cyprus Poland Romania Russia Slovakia South Cyprus Spain Sweden Switzerland UK Ukraine EUROPE Algeria Egypt 1 Ethiopia Kenya Libya 16 Mauretania Morocco Nigeria Senegal South Africa Sudan Tunisia AFRICA 69 Iran 1 Iraq 19 Israel Jordan 14 Kuwait Lebanon 1 Oman Palestine 40 Qatar 11 Saudi Arabia64 Syria UAE Yemen MIDDLE EAST 4 Armemia Azerbaijan 1 Bangladesh Georgia Indıa Pakistan 10 Turkmenistan ASIA 9 China 61 Hong Kong Malaysia South Korea 10 Taiwan FAR EAST ISAF Exhibitons 01 Closing Report

7 smart FOREIGN HOSTED BUYERS New Partnerships and Growing Business Volume... The organization of Foreign Hosted Buyers, which has become a tradition at ISAF, continue in 01 as well. Visitors from 7 different companies/institutions, whose transportation and accommodation were provided by the fair organization, made important business meetings at ISAF. In surveys conducted with foreign hosted buyers, almost all of the buyers stated that they had a business contact and made purchases, and that they will absolutely visit ISAF in the coming years and promote it in their countries. Algeria Bosnia-Herzegovina Bulgaria Georgia Iran Iraq 1 COUNTRIES 7 VISITORS Kosova Lebanon Oman Palestine Jordan Sudan Tunisia ISAF Exhibitons 01 Closing Report 6

8 TV ADS Unlike previous years, ISAF 01 was promoted with television commercials. The commercials broadcasted on thematic and business channels that are followed most by ISAF's target audience made an important contribution to the popularity of ISAF. Positive feedback received before, during and after the exhibition from both visitors and those who do not visit but know the exhibition showed that TV commercials have been very productive and made an important contribution to the exhibition. ISAF's TV commercials were broadcasted with 167 spots in 6 important TV channels. RADIO ADS The radio commercials, which are broadcasted every year since the first year ISAF was organized, continued as a tradition in 01 as well. Based on 0 years of experience and with the help of a professional agency, the radio stations were determined with a view to select the channels closely followed by ISAF's target visitors. Radio commercials were broadcasted with 4 spots in important radio stations. ISAF Exhibitons 01 Closing Report 7

9 OTHER ADVERTISING EFFORTS Thanks to the publications about the sectors covered by ISAF as well as cooperation with NGOs and public agencies, all sections followed the ISAF as a result. INSTITUTION AFAD / AFET VE ACİL DURUM BAŞKANLIĞI AİLE, ÇALIŞMA VE SOSYAL HİZMETLER BAKANLIĞI ANKARA İTFAİYE BAŞKANLIĞI İSTANBUL BÜYÜKŞEHİR BELEDİYESİ İTFAİYE DAİRE BAŞKANLIĞI İSTANBUL ORMAN BÖLGE MÜDÜRLÜĞÜ İZMİR BÜYÜKŞEHİR BELEDİYESİ İTFAİYE DAİRE BAŞKANLIĞI NGO AYD / AĞ YÖNETİCİLERİ DERNEĞİ BEŞİKTAŞ ÇEVRE VE KENTSEL ARAMA-KURTARMA DERNEĞİ BİLİŞİM TEKNOLOJİLERİ VE SİBER GÜVENLİK DERNEĞİ BİLRAD / BİLİŞİM VE İLETİŞİM RADYO AMATÖRLERİ KULÜBÜ GUSEYAD / GÜVENLİK SAVUNMA VE EMNİYET YÖNETİŞİMİ DERNEĞİ İSGDER / İŞ GÜVENLİĞİ UZMANLARI DERNEĞİ İSMAK İLKE SİVİL MOTOSİKLETLİ ARAMA KURTARMA DERNEĞİ İVAK / İTFAİYE VAKFI MEKATRONİK MÜHENDİSLERİ PLATFORMU / MEKATRONİKMÜHENDİSLİĞİ.COM MİMAR VE MÜHENDİSLER GRUBU NESAR / ULUSAL ACİL DURUM ARAMA KURTARMA DERNEĞİ OSGBDER / ORTAK SAĞLIK VE GÜVENLİK BİRİMLERİ İŞLETMECİLERİ DERNEĞİ ÖDD / ÖZEL DEDEKTİFLER DERNEĞİ TİGUDER / TÜM İŞ GÜVENLİĞİ UZMANLARI DERNEĞİ TUYAD / TELEKOMÜNİKASYON UYDU VE YAYINCILIK İŞ İNSANLARI DERNEĞİ TÜRKİYE MADENCİLER DERNEĞİ TÜYANDER / TÜM YANGIN SÖNDÜRME SİSTEMLERİNİ ARAŞTIRMA VE GELİŞTİRME DERNEĞİ ULUSAL KEŞİF ARAMA KURTARMA DERNEĞİ USGF / ULUSLARARASI SİBER GÜVENLİK FEDERASYONU PUBLICATION AJANS ORGANİZE / YENİ ORGANİZE DERGİSİ AKILLI BİNAM DERGİSİ BB MEDYA / TEKNİK SEKTÖR YAYINCILIĞI / YANGIN GÜVENLİK DERGİSİ DEMİRCAN MEDYA / HİZMETİX ENERJİ VE TESİSAT SEKTÖREL HABER VE TANITIM PORTALI FUAR AKTÜEL / FUARAKTUEL.COM GORİL AJANS / İSG GÜNDEM DERGİSİ GUNESHABER.NET / ELEKTRİKHABER.COM GÜVENLİK TEKNOLOJİLERİ.NET GÜVENLİK YÖNETİMİ DERGİSİ HSC YAYINCILIK / ELEKTRİK DÜNYASI DERGİSİ İHRACATI GELİŞTİRME MERKEZİ KONTROLKALEMİ.COM RADÜS DERGİSİ SEKTÖRÜM DERGİSİ VOL DERGİSİ FOREIGN EXHIBITION A&S ADRIA ELECTROTRANS EXPO EXPORUM / LEDTEC ASIA ITECA-CASPIAN LLC / SECURIKA CASPIAN MUSCAT EXPO / OFSEC 01 FOREIGN PUBLICATION A&S ADRIA A&S ITALY EASYLINK GROUP NOTTING HILL MEDIA / SOURCESECURITY.COM NOTTING HILL MEDIA / THEBIGREDGUIDE.COM S NEWS ONLINE ISAF Exhibitons 01 Closing Report

10 smart As in every year, important companies of the sector took part in the ISAF as an exhibitor and sponsor in 01. We would like to thank the exhibitors who sponsored ISAF. Also, we would like to thank the Union of Chambers and Commodity Exchanges of Turkey (TOBB), which is the roof of exhibition industry in Turkey, and the management of Istanbul Fair Center, where the exhibition was organized, as well as Small and Medium Enterprises Development Organization of Turkey (KOSGEB) for their support to the exhibitors and the Ministry of Labour, Social Services and Family for their support to the exhibition. PLATINUM Sponsors GOLD Sponsors Supported by ISAF Exhibitons 01 Closing Report 9

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